Digital Marketing Strategy for Jaypee Group
-
Upload
mayank-chowdhery -
Category
Marketing
-
view
125 -
download
1
Transcript of Digital Marketing Strategy for Jaypee Group
![Page 1: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/1.jpg)
DIGITAL MARKETING STRATEGY FOR JAYPEE GROUP
MAYANK CHOWDHERYVIKAS YADAV
MEGHNA GUPTASURRENDRA SARRAF
SEBHI SHAMI
![Page 2: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/2.jpg)
ABOUT THE COMPANY• Type - Public• Industry - Conglomerate• Founded - 1979• Founder - Jaiprakash Gaur• Headquarters - Noida, India• Revenue - 138.31 billion (US$2.1 billion) (2013–14)• Number of employees – Over 80,000• Website - www.jalindia.com
![Page 3: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/3.jpg)
DIGITAL MARKETING• Marketing activities done over the internet using digital
devices.
• Why digital marketing:Future of marketingCost effectivePerformance orientedWide reachAdd an extra outletEliminate wasteful expenditures
![Page 4: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/4.jpg)
BREAKDOWN BY LOCATIONS
![Page 5: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/5.jpg)
BREAKDOWN BY DEVICES
![Page 6: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/6.jpg)
TOP SEARCHED KEYWORDS
![Page 7: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/7.jpg)
Lets Narrow Down..REAL STATE
HOTELSHYDRO POWER SPORTSEDUCATION HEALTH
CARE
REAL ESTATE & HOTELS
![Page 8: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/8.jpg)
VISIBILITY
OWNEDPAID
EARNED
![Page 9: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/9.jpg)
ENGAGEMENT
Making your visitors do some activities.Bring visitors back.
Making visitors navigate.
![Page 10: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/10.jpg)
![Page 11: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/11.jpg)
![Page 12: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/12.jpg)
SOCIAL MEDIA MARKETING
![Page 13: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/13.jpg)
FACEBOOK PAGES..
![Page 14: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/14.jpg)
FACEBOOK ADS..
![Page 15: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/15.jpg)
EMAIL MARKETING
GETTING EMAIL ADDRESSES
BULK EMAILS
AUTO RESPONDERS
![Page 16: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/16.jpg)
![Page 17: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/17.jpg)
MOBILE MARKETING
CREATING MOBILE WEBSITE
SMS MARKETING
CREATING MOBILE APPLICATIONS
![Page 18: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/18.jpg)
![Page 19: Digital Marketing Strategy for Jaypee Group](https://reader035.fdocuments.in/reader035/viewer/2022070602/5876fbe51a28abf3398b65ab/html5/thumbnails/19.jpg)