Digital marketing strategy at the core of your business
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Founder, CEO Saija Mahon Mahon Digital Marketing www.mahondigital.com
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Transcript of Digital marketing strategy at the core of your business
Founder, CEO Saija MahonMahon Digital Marketing
www.mahondigital.com
Digital marketing strategy at the core of your business
BE SPECIFIC
TELL A STORY
CREATE HAPPINESS
BE SPECIFIC (Find |Create gravity)
TELL A STORY (Inspire)
CREATE HAPPINESS (Connect)
ONLINE MARKETING UNIVERSE – Search Engines
You can bid for visibility for your brand, products & services within the major Search Engines:
Google AdwordsBing Ads(Yahoo Ads)
ONLINE MARKETING UNIVERSE – Social media
You can bid for visibility for your brand, products & services within the major social media channels:
FacebookTwitterLinkedInInstagramPinterestYouTubeGoogle+
HOW TO TRACK ROI? – drilling into analytics tools
• Google / Bing
MOBILE PPC STRATEGY IS NO LONGER JUST AN OPTION, IT’S A MUST
• Mobile traffic has now surpassed Desktop traffic
• Google will fade away websites that are not mobile friendly
(test your website at: www.google.com/webmasters/tools/mobile-friendly/)
• Ensure your website is RESPONSIVE design
• Google will favour advertisers with mobile optimised campaigns
• Consumers are more and more mobile and will look for your products and services ‘on the go’
• Desktops are disappearing
THE FUTURE IS NOW
