Overview of SEO, Email, and Content Marketing

Digital Marketing Statistics (2014-15)

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Contents

1 Email Marketing Statistics

2 SEO/SEM Statistics

3 What to Expect in 2015?

4 How to Achieve Marketing Goals?

Is Email Marketing Dead????

PART ONE

“73 percent marketers agree that email marketing is core to their business”

State of Marketing Survey 2015,- Salesforce.com

As Per State of Marketing 2015:

• 20% marketers believe their revenue source is directly linked to

email operations.

• 60% believe that email is a critical enabler of their product/service.

• 20% marketers say: “email indirectly impacts our business

performance”

• 72% of US online adults send or receive personal emails via

smartphone at least weekly.

• Nine countries likely surpassed 50% mobile penetration in 2014.

• Marketing automation, CRM, Mobile and Analytics will gain more

budget and share as compared to 2014.

Did You Know That:

• There were more than 4.1 billion email accounts in 2014 & a fair projection

estimates 5.2 billion accounts by the end of 2018.

• According to McKinsey & Company; Email is almost 40 times better at

acquiring new customers than Facebook or Twitter.

• 42% B2C marketers say; email is one of their most effective lead generation

channels.

• 88% B2B marketers cite email as their most effective lead generation tactic.

• Companies sending under 100,000 emails/month see a 139% return.

• Companies sending more than 100,000 emails/month see 94% return.

Responsive design can lead to a 130% increase in email clicks.

Mobile Factor

Also Read: Is Email Marketing Dead?

In 2015, Successful Marketers will focus on email design, mobile friendliness, and dedicated content plan for their drips.

Has Google Killed SEO???

PART TWO

Continued…

• In 2014, companies spent over $118 billion on content marketing

related exercises.

• 72% of marketers think branded content is more effective than a

magazine advertising.

• 46% of the people say that a website’s design is the number one

criterion for determining credibility of a company.

• Social Fresh predicts that internet advertising will make up 25% of

the entire ad market in 2015.

• SEO leads have a 14.6% close rate, while outbound leads (such as

direct mail or print advertising) have a 1.7% close rate.

Key SEO/SEM Stats:

Continued…Key SEO/SEM Stats:

• Marketers are expected to spend over $31.1 billion on mobile advertising

by 2017.

• Digital marketers tend to devote about 30 percent of their marketing

budgets to paid media and 50 percent to content.

• 57% of the marketers will increase their digital marketing budget by at

least 27% in 2015.

• B2B companies that blog, generate 67% more leads than those who don’t

have a blog.

What to Expect in 2015?

PART Three

“57% of the marketers will increasetheir digital marketing budget by atleast 27% in 2015”- State of Marketing Survey, 2015

Some Projections:

• SEO and search marketing will gain maximum budget.

• Email marketers will put more focus on responsive design and mobile-

friendliness.

• Marketing automation is expected to cross 45% penetration in B2B market

with some industries having over 80% already.

• Lead nurturing is and will be the hottest feature in demand.

• Content marketers will shift focus from content creation to content

utilization and diversification.

• We’ll see a decline in guest posting exercise.

• Local search, content and link earning (not building) will determine SEO

results.

How to Achieve Your Goals?

PART Four

Some Projections:

• Start with a good plan; one minute of planning saves 10 in execution.

• Align your sales and marketing functions; companies with this alignments

achieve 38% more revenue than those who don’t.

• Automate your marketing and sales; it’s more like a 24/7 workforce that

is working even when you’re not at your desk.

• Create a comprehensive content plan: onsite and offsite. Focus on content

utilization and diversification.

• Top channels for marketing spending in 2015 would be; social media,

mobile, location-based mobile tracking, content, and SEO.

• Try to create tight integration amongst your all marketing channels:

email, social, mobile, search and content. It’ll improve efficiency and

result in effective utilization of resources.

•

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