Digital Portfolio - Jacob Lett, web design and digital marketing specialist
Digital marketing & Social Media portfolio
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13-Sep-2014 -
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Transcript of Digital marketing & Social Media portfolio
Digital Marketing
& Social Media
Portfolio
Manou Molosa www.doyoubuzz.com/manou-molosa
Table of content About Manou Molosa
3 Years of Social Media Experience
My Personal Branding on Social Media Platforms
Writing piece about Social Media Marketing
Clients' Digital strategies
Social Media strategy
Social media page customization
Facebook Advertising Campaign
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14
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Clients' Facebook Cover Design
Personal Facebook Cover Design
Social Media Summit & Conference
Social Media Business Card 19
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A 360 Social Media Presence
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+ Active social listener, contributor;
early adopter of social media
Expertise with:
Social Media Marketing
Social Media Strategy
Search Engine Marketing
Content Management
Marketing Communication
Digital Marketing & Branding
Community Management
Some Clients I’ve worked with: Online Marketer/Social Media
Specialist/ Brand Specialist/
Key Speaker
About Manou Molosa
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A 360 SOCIAL MEDIA PRESENCE
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+ 3 Years of Social Media Experience Manou Molosa (Sp) (Freelancing): September 2012-Present
created and maintained social networks for personal brands, & companies
created in-depth social media strategies for small and large businesses
created and executed corporate blogs and blog campaigns
Animated social media summits & conferences to teach and involve delegates on the benefits of engaging in social media
RESULT: generated +32% of Likes
MTN AFRICA: February 2012-August 2012
Managed football content via web content management systems Wordpress
Maintained social media pages by creating contents engaging MTN Customers;
Monitored the blogosphere & delivered analysis and insight reports back to the marketing
RESULT: +86% of traffic on MTNFootball Facebook & Twitter
College Campus: February 2011-November 2012
Animated online feedback forum with current and prospective students;
Created & implemented campaigns both on Facebook & Twitter;
RESULT: +76% of Traffic on College Campus Facebook (3210 Likes) 5
+ My Personal Branding on Social Media Platforms
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Hire Manou
@manoumols
http://pinterest.com/manoumols/pins/
+ Clients' Digital strategies
Description:
A telecommunication company, sponsored soccer by being the official sponsor
of football in Africa.
Type of Work:
Corporate social media positioning and strategy including tactics, marketing
campaigns and monitoring, and content management.
Strategy development of MTN Football social media campaign:
These 4 categories were tailored to MTN based on their needs:
Online Identity Information sharing Experience sharing Advice sharing
Blog
Facebook Fan Page
Twitter account
YouTube channel
Website promotion
Media relations
Advertising
Newsletter signup
Football news
Video diaries
Before/After photos
Friend invite
Share button
Football news and
experiences
Expert
relationship/partners
hips
(MTN FOOTBALL)
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+ MTN FOOTBALL
BRAND
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+ Clients’ Digital strategies
Description:
College campus is an education brand of the independent institute of education
which is registered with the department of higher education and training.
Type of Work:
Corporate social media positioning and strategy including tactics, marketing
campaigns and promotion
Strategy development of College Campus social media campaign
These 4 categories were tailored to college campus based on their needs and
business goals
Online Identity Information sharing Experience sharing Advice sharing
Facebook Fan Page
Website promotion
Advertising
Newsletter signup
Registration
College service
Video diaries
Before/After photos
Friend invite
Share button
Education tips
Career advice
(COLLEGE CAMPUS)
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+ Social Media strategy
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Writing Piece about Social Media Marketing
The first aim of any business is to be known amongst their target audience. This is no different for online
businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several
different manners to gain them more customers and business. One such marketing technique is social media
marketing.
Social media is a term that defines marketing that is done via social networks, such as online
communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients.
These sites are used to publicize, make sales, create connections between the business and target market, and to
handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook,
LinkedIn, Flickr, Pinterest, and YouTube.
The three main aspects of social media to marketing are firstly, it creates a buzz and attracts readers with
catchy and impressive messages. This buzz spreads through the Internet through contact between users who in
turn pass it on to their own contacts. Within moments, these messages spread like wild fire.
Another aspect is that it gathers all fans of a brand or company together and allows them to interact with
one another, create an identity and communicate their interest for this brand or set of products. It is also based on
online conversations that cater around the business, and brings together current and potential customers. Their
loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients.
In conclusion, Social media marketing is an addition to personal, small business, corporate, and non-profit
organizations’ integrated marketing communications plan.
Social media has the ability to play a huge hand in this shift of changing the rules of traditional media. 12
+ Social media page customization
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+ Facebook Advertising Campaign
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+ Clients’ Facebook Cover Design
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Social Media Summit & Conference Conference Highlights
The quickest way to turn people away from your
branding efforts on social media is to come across as
overtly pitching your product or service. If consumers
sense you are interacting with them only to sell them a
product, your social media branding efforts will be
deemed irrelevant–or worse, you may create a backlash
and irreparable damage your brand’s reputation.
Find out:
How to craft content for social media sites that
attract and engages consumers around the
brand;
How to build a strategic plan for content
marketing over social media sites.
How to integrate marketing, advertising and
public relations in a social media campaign.
How to tell effective stories and create content
for social media that drives engagement
transforming the organisation into a content
machine
Nurturing, then incorporating user-generated
content integrating video content
Measuring engagement, sharing and
embedded video
http://slideshare.net/manoumols/developing-engaging-
brand-content-for-social-media-sites
View and download presentation on
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+ Social Media Business Card
FRONT SIDE
BACK SIDE
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+ Thank You
This portfolio is also available on SlideShare:
http://slideshare.net/manoumols/digital-marketing-and-social-media-portfolio
Find Manou Molosa also on
http://facebook.com/hiremanou
http://twitter.com/manoumols
http://za.linkedin.com/manoumols
http://slideshare.net/manoumols