Digital marketing Plan for Food Processing Company
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Transcript of Digital marketing Plan for Food Processing Company
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Kerry Foods DIGITAL MEDIA MARKETING PROPOSAL
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Client’s Brief & Requirements
The Scope of Work contains the following elements :-‐ • Consolidated Digital Plan to market and adver3se “kerry foods”
– Ini3al job would be to reach out to our Target Audience in the market – It would also be required to create the Brand Recall through extensive digital Marke3ng
Techniques like “Re-‐Marke3ng”
• STP :-‐ – Segmenta3on – 30+ Males/Females Primarily – Targe3ng – B2B, Companies, Small Business Owners – Posi3oning – “leading supplier of food ingredients”
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India as Growing Digital Nation
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TG For Kerry on Digital
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Fastest Growing Categories on Digital
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MARKET ANALYSES Google Trends on Search Terms
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Market Trends – Food Ingredients
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Market Trends – Food Technology
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Market Trends – Functional Foods
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Market Trends – Food Processing
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COMPETITIVE ANALYSES What does our Competition is Doing
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Competitive Analyses - Monin
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Competitive Analyses – Monin (Search)
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Competitive Analyses – Mapro
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Competitive Analyses – Dohler
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Competitive Analyses – Dohler (Search)
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SEARCH ENGINE SCENARIO SEO & PPC
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Search Engine Scenario
Search ADS
SEO
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Search Engine Optimization – Monin (Competitive)
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Dohler on Search Engine (Competitive Analyses)
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SUGGESTED KEYWORDS SEO & PPC
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Suggested Keywords (SEM+ SEO)
S.NO Popular Keywords Monthly Searches (exact match only) CompePPon
1 food technology 2900 High
2 processed foods 320 High
3 food ingredients 390 High
4 preservaPves in food 210 Medium
5 kerry group 210 Medium
6 kerry foods 140 Medium
7 food ingredients consultants 1700 Medium
8 food processing 2400 Medium
9 funcPonal foods 480 High
10 processed food industry 110 Medium
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E-140, Sector7 Noida 201301. Phone – 01204228999. Email – [email protected]