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TUESDAYIts not a Monday.

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Connecting brand with online content.

Salman AbedinTUESDAY DIGITAL

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3 Personalities that are important

• Industry Personalities• Brand Personality• Personalities that appear in content

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Brand

TechnologyAdvertising

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Brand

TechnologyAdvertising

ATL

BTL

FMCG Tech

Software Co

Internet Co

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Brand

TechnologyAdvertising

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Brand

TechnologyAdvertising

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Brand

TechnologyAdvertising

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Types on online content

• User generated content• Company created content• Content created by someone else, but

sponsored by a company

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Brand

TechnologyAdvertising

Consumer

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Brand

TechnologyAdvertising

Consumer

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Brand

TechnologyAdvertising

Consumer

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Brand

TechnologyAdvertising

Consumer

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We are at the tipping point.

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Brand

TechnologyAdvertising

Consumer

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Brand Personality

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brand personality

brand SWOT

category opportunity

consumer insights

Bra

nd

Decon

str

ucti

on

Digital Brand

Analysis

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Why brand personality?

• It brings the brand to life

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Why brand personality?

• It brings the brand to life• It starts of debates and ads tremendous value

to brain storming sessions

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Why brand personality?

• It brings the brand to life• It starts of debates and ads tremendous value

to brain storming sessions• It makes the digital company look really cool

and hip!

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DeconstructionIdea

Generation

Narratives

ConsumerEngagementExperiences

Distillate

Brief

Filter

Divergence.Convergence.

MindMapping

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Personalities in Content

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• User Generated Content• Story telling

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Does anyone know what to do with UGC?

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Storytelling. The only answer.

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Types of Stories

• Corporate back stories• Alternate Reality Gaming• Viral Ads and Activations

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Are You Ready?