Digital Marketing Overview 2015
-
Upload
jamie-tieche -
Category
Business
-
view
172 -
download
4
description
Transcript of Digital Marketing Overview 2015
![Page 1: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/1.jpg)
Digital Marketing 101What’s It All About?
@SocialyzeUrBiz/SocialyzeUrBiz jamiedefined
HOSTED BY: Jamie Tieche, Owner Socialyze Inbound Marketing
PRESENTED BY: Woodstock Small Business Centre
![Page 2: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/2.jpg)
Not Just a Pretty Face!
Studied Business & Marketing
10+ Years in Sales & Marketing
5+ Years in Digital Marketing
2+ Years Owner of Socialyze Inbound Marketing
Jamie Tieche, Digital Marketing Professional
![Page 3: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/3.jpg)
MY COMPANYHELPING YOUR COMPANY GET FOUND ONLINE
![Page 4: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/4.jpg)
Problems We Solve
Digital Marketing Strategy Development
Web Design & Optimization
Digital Marketing Tool Setup
Training & Consulting
Content Creation
Account Management
![Page 5: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/5.jpg)
TODAY’S AGENDA
THE NEW CONSUMER
MARKETING: THEN AND NOW
____________ MARKETING 101
WEBSITE BASICS
CONTENT MARKETING BASICS
EMAIL MARKETING BASICS
SOCIAL MEDIA BASICS
![Page 6: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/6.jpg)
![Page 7: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/7.jpg)
TODAY’S CONSUMERCONNECTED WITH SMARTPHONE IN HAND
![Page 8: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/8.jpg)
![Page 9: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/9.jpg)
What Do We Know?
Becoming immune to traditional marketing tactics
Internet Savvy
Equipped with SmartPhone
Conditioned to expect answers, fast!
Capable of comparing products/services “on the spot”
![Page 10: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/10.jpg)
How Do We Reach Them?
![Page 11: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/11.jpg)
![Page 12: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/12.jpg)
MARKETING: THEN & NOWTHIS APPLIES TO YOU!
![Page 13: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/13.jpg)
“OUTBOUND” MARKETING
“PUSH” YOUR MESSAGE OUT
ONE WAY COMMUNICATION
“PAY & PRAY”
SOMETIMES CALLED “INTERRUPTION MARKETING”
UPPER HAND: BUSINESSES
![Page 14: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/14.jpg)
![Page 15: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/15.jpg)
“INBOUND” MARKETING
UPPER HAND: CONSUMER
AIM TO EDUCATE, NOT SELL
ATTRACT PROSPECTS VIA USEFUL CONTENT
CONVERT VIA LEAD FORMS
CLOSE VIA COMMUNICATION
DELIGHT VIA SOCIAL MEDIA & EMAIL MARKETING
![Page 16: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/16.jpg)
TURNING STRANGERS INTO CUSTOMERS AND BEYOND!THE INBOUND METHODOLOGY
![Page 17: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/17.jpg)
THE CORE ELEMENTSTHE ELEMENTS OF INBOUND MARKETING
![Page 18: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/18.jpg)
OPTIMIZED WEBSITE CONTENT EMAIL MARKETING SOCIAL MEDIA
![Page 19: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/19.jpg)
YOUR WEBSITEWITHOUT IT YOU ARE NOTHING
#1
![Page 20: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/20.jpg)
![Page 21: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/21.jpg)
NO EXCUSE!
WORDPRESS
FREE, AFFORDABLE, OR CUSTOM—YOU CHOOSE.
DO IT YOURSELF IF YOU WANT!
CMS (CONTENT MANAGEMENT SYSTEM)
SEO (SEARCH ENGINE OPTIMIZATIONS)
![Page 22: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/22.jpg)
A DYNAMIC SALES TOOL
OFTEN THE FIRST POINT OF CONTACT
A SOURCE OF INFORMATION
AN “ALWAYS ON” SALES TOOL
THE HUB OF YOUR INBOUND EFFORTS
![Page 23: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/23.jpg)
USER EXPERIENCE FIRST! RESPONSIVE EASY TO NAVIGATE K.I.S.S.
![Page 24: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/24.jpg)
“BLOG, WHAT?”ATTRACTING CUSTOMERS WITH CONTENT THAT HELPS
#2
![Page 25: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/25.jpg)
![Page 26: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/26.jpg)
–Marcus Sheridan
“Don’t JUST start blogging, start solving peoples problems”
![Page 27: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/27.jpg)
CONTENT MARKETING
WRITTEN ARTICLES
HELPFUL VIDEOS
INFOGRAPHICS
PODCASTS
![Page 28: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/28.jpg)
-Naive Business Owner
“But I don’t have anything to write about.”
![Page 29: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/29.jpg)
They Ask, You Answer
Solution:
![Page 30: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/30.jpg)
1.Price 2.Product 3.Problems 4.Versus 5.How-to
THE BIG 5
![Page 31: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/31.jpg)
![Page 32: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/32.jpg)
The Almighty Email
Timeless Digital Marketing
#3
![Page 33: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/33.jpg)
–Johnny Appleseed
“The money is in the list”
![Page 34: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/34.jpg)
Email Marketing
Stay connected
Provide value in a passive manner
Promote content
Create “Top of Mind Awareness”
Allows You To…
![Page 35: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/35.jpg)
Email Marketing 101
Start yesterday!
Provide value
Be consistent
Provide more value!
Then ask for the sale!
![Page 36: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/36.jpg)
![Page 37: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/37.jpg)
MailChimp
AWeberConstant Contact
InfusionsoftMarketo
![Page 38: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/38.jpg)
“Socialyze” Your Biz!
Social Media: The Cocktail Party of the Internet
#4
![Page 39: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/39.jpg)
Facebook, Twitter & Pinterest! Oh my!
Do it for the right reasons
Choose one network, and be the best (the “Purple Cow”)!
Make it about them, not you!
It’s all about engagement
Real-life interaction with your customers!
![Page 40: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/40.jpg)
HOW TO BE GREAT!
Commit!
Be patient
Involve your audience
Involve your team
Be consistent!
Review, and adapt
![Page 41: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/41.jpg)
And Now…
![Page 42: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/42.jpg)
To Recap
Your customer is becoming numb to traditional marketing means.
They can dictate the buying process, and remain in control.
No industry is immune to these changes.
![Page 43: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/43.jpg)
Plan to create long term success, and start today!
It’s a marathon, not a sprint, and it started 5 years ago!
Begin with a blog—They ask, you answer!
Aim to be the solution to your customers problems.
Utilize email “permission” marketing to remain top of mind, and increase closed deals and return business.
Be the “Purple Cow” on social media.
Involve your audience and your team, and BE USEFUL!
![Page 44: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/44.jpg)
![Page 45: Digital Marketing Overview 2015](https://reader038.fdocuments.in/reader038/viewer/2022110310/5593b5da1a28ab1b6b8b4678/html5/thumbnails/45.jpg)
SOCIALYZE YOUR BIZ! UPCOMING WORKSHOPS
BI-WEEKLY GROUP WORKSHOPS ($100/MO)
INDIVIDAUL HOURLY WORKSHOPS ($55/HR)