Digital marketing in the flow

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Digital Marketing In the Flow By Yasser Monkachi CEO & Founder @social_impulse www.socialimpulse.net - December 2016

Transcript of Digital marketing in the flow

Digital MarketingIn the Flow By Yasser MonkachiCEO & Founder @social_impulsewww.socialimpulse.net - December 2016

"Success is a journey, not a destination.”

Arthur Ashe

Digital Marketing

Digital Advertising (3Cs)

Digital Advertising

Digital Advertising

Digital Advertising

Search Marketing

Social Media Marketing

Content types

Brand Content

“Brand  Content  starts  when  ads  cease.”  Jean-­‐Nöel  Kapferer

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From Printed guides to Foodle

1965 2017

In  partnershipwith

The FLOW

In  partnershipwith

Inbound Marketing

Buyer Journey

CMS-INBOUND by socialimpulse

DATABASE & CRM

Landing Pages

EventNewsletter

Search Marketing

Leads

Content Strategy Web Design

Publications

Video

Automation

“Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.” ― Seth Godin, Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Seth Godin

Yasser Monkachi is a Senior Researcher, Consultant, Trainer, Facilitator, Keynote Speaker, Blogger (Professional Blog, Medium, Linkedin) and Writer from Morocco. He is passionate about Design thinking, Inbound & Digital Marketing and Digital Detox. He founded Social Impulse (www.socialimpulse.net), an eclectic digital agency. He also trains Community Management students at Toulouse Business School and has been working for international firms as well as industrial groups in Morocco and abroad. He defines himself as a serial and a social entrepreneur with Maroc Web Awards winner Sardi.ma, ftour 2.0 and Social Media Club.

Yasser MonkachiCEO & Founder @ Social Impulse

@yassermonkachi [email protected]/in/yassermonkachi

Digital MarketingIn the Flow By Yasser MonkachiCEO & Founder @social_impulsewww.socialimpulse.net - December 2016