Digital Marketing in Plastics 2014
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Transcript of Digital Marketing in Plastics 2014
@Hightechguru1 Automation Automotive B2B BioPlastics
Composting Consulting Consumer Products Continuous Improvement
digital media Drug DeliveryElectronics Engineering
Gerson Lehrman Group Globalization High Tech Injection Molding
Inmold Assembly International Interstitials
Manufacturing Assessment Marketing Medical Devices
Micro Molding Multi Material MoldingMulti-Lingual No Sacred Cows
Packaging PLASTICS PlasticsToday Printed Electronics
Quality Reshoring Six Sigma Social Media Supply Chain Management
Total Cost viral marketingvirtual trade show WIN-WIN
Innovation
UBM Canon
Digital Marketing in Plastics 2014
o Digital Advertising tools
o Metrics
o PlasticsToday Survey
o Social Media
o Q&A
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Banner Ads
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Static or Animated Images
Click rates*: 0.02-0.05%
• Averages – highly depending
on content and artwork
• Based on 50.000 visitors/month
Banner Ads in targeted Newsletter
Medallion with text
Click rates*: 0.3-0.5%
• Averages – highly depending
on content and artwork
• 20-25K/blastIncreasing your company value
Interstitial or Roadblock
• Appears BEFORE you get to
the actual website
• Once per day for 1 week
• Option to skip and go
straight to the website
• wait for 15 seconds and
automatically go to the
website
• or click on ad/interstitial to
go to the advertiser’s
landing page
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Click rates*: 2-5%
• Averages – highly depending
on content and artwork
• 1500-2000/day for 1 week
Targeted e-Postcards
• Cleary defined target group
• Select from 130.000 plastics industry professionals
• Injection molding/automotive/C-Level/Europe
• Exclusive e-mail blast
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Opening rates*:10-30%
Click rates*: 1-5%
• Averages – highly depending
on content and artwork
• 15000 per blast
Webinar Series
You are attending one right NOW! 300-1000 attendeesdepending on topic
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Webinar Series
• Exclusive Sponsors of Live/Semi Live Webinar—Moderated by PlasticsToday editorial live Q&A
• Multiple Sponsorships (limit of 4)
• On-Demand Webinar (20 minutes)—Client to provide content and speaker
• Editorial Webinar—PlasticsToday Editorial team works with client to create custom content
Targeted Channels
• Limited exclusive sponsorship
• A combination of– Weekly newsletter ads
– Interstitials
– Monthly E-Product Showcase
– Ad on Channel Website
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Plastec Trade Shows & Conferences
Trade Show Booth
Lunch & Learn Seminar
Targeted newsletters
Targeted Interstitials
Combination of Print AND Digital Magazine
Targeted E-Postcards/Videos/Invitations
Newsletter advertising
Custom tailored solutions
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Plastec Trade Shows & Conferences
PlasticsToday Survey
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Selected Audience: 60,000 plastics processing professionals from the
UBM Canon Master Audience File*
*Note: There were no duplicate contacts used across any of the other UBM Canon Readership
Surveys that went out.
Total # of Respondents: 1,083
Survey Dates: December 13, 2013-January 17, 2014 (total of 3 email
blasts)
Which of the following job categories/titles most closely resembles your current position?
Answer Options Response Percent Response Count
General/Corporate Management 23.1% 250
Product/Design/Development 20.1% 218
Mold Maintenance & Repair 2.1% 23
Machine Setup & Maintenance 2.6% 28
Technical Service 6.2% 67
Purchasing 4.2% 45
Quality Assurance/Quality Control 4.3% 47
Cost Estimating 1.0% 11
Production/Manufacturing 12.4% 134
R&D 11.6% 126
Marketing & Sales 12.4% 134
answered question 1083 1083
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Level of preference for each of the methods for staying up-to-date on plastics news and information
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3.86
3.41
3.39
3.37
3.06
2.92
3.06
0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50
eNewsletters
Trade shows/conferences
Trade publication websites
Trade print publications
Association websites
Webinars
Word of Mouth
On a scale of 1 to 5with 5 being the highest:
Where do you usually first hear about new technologies, products or companies?
Answer OptionsResponse Percent
Response Count
Search engines 13.1% 128
Trade shows/conferences9.6% 94
eNewsletters 47.0% 461Webcasts 0.5% 5Trade publication websites 6.9% 68Trade print publications 13.1% 128Video 0.2% 2White papers 1.0% 10Social media 2.6% 25Vendor/supplier websites 4.8% 47Online supplier directories 1.2% 12
answered question 980skipped question 103
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Do you spend more time reading about industry news and technology in print or digitally?
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74.0%
26.0%
Response Percent
Digital Print
About how often do you utilize each of the following types of media for work-related purposes?
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Da ily We e kly Mo nthly Qua rte rly Ye a rly Ne ve r
10 30 64 197 503 152
1.02% 3.06% 6.53% 20.10% 51.33% 15.51%
213 353 231 88 16 49
21.73% 36.02% 23.57% 8.98% 1.63% 5.00%
40 190 478 137 46 51
4.08% 19.39% 48.78% 13.98% 4.69% 5.20%
62 219 309 196 65 83
6.33% 22.35% 31.53% 20.00% 6.63% 8.47%
117 263 298 160 53 44
11.94% 26.84% 30.41% 16.33% 5.41% 4.49%
55 188 230 191 130 132
5.61% 19.18% 23.47% 19.49% 13.27% 13.47%
467 244 137 53 19 28
47.65% 24.90% 13.98% 5.41% 1.94% 2.86%
20 82 229 206 131 246
2.04% 8.37% 23.37% 21.02% 13.37% 25.10%
31 123 232 241 143 160
3.16% 12.55% 23.67% 24.59% 14.59% 16.33%
32 92 213 224 165 207
3.27% 9.39% 21.73% 22.86% 16.84% 21.12%
134 169 140 81 65 360
13.67% 17.24% 14.29% 8.27% 6.63% 36.73%
Trade print publications
Webcasts
Answe r Op tio ns
Web sites of vendors/suppliers
White papers
eNewsletters
Search engines
Web sites of trade publications
Video (product demos, corporate profiles, etc.)
Trade shows/conferences
Online supplier directories
Social media (Facebook, Twitter, LinkedIn, etc.)
Do you use any social media platforms for professional purposes?
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S…
0.0%
20.0%
40.0%
60.0%
8.4%18.0%
55.8%
18.8%
15.9%
3.7%1.7%
29.8%
How many industry trade events or conferences do you attend each year?
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55.5%21.6%
2.9%
1.8% 18.2%
Response Percent
1-2 3-5 6-10 More than 10 None
Social media
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