Digital Marketing In Cambodia For PUC University

Copyright 2016: Digital Khmer

Digital AdvertisingThe fit into Marketing

Digital AdvertisingThe fit into Marketing

By Ciaran Doyle

Communication

Mobile

Different perspective


Today


CPCCPLCR

CTACTRPPCSEMSEO

SMM

Digital Acronyms


Communication is more than communication

Communication


Virtual Reality


Turning Games Into Marketing

So everything is changing

Games…


Pokemon


Its growing


Overtaking

Digital Now…


Cambodia

In Cambodia…


“Apple changed from being an innovative tech company who has good marketing to an innovative

marketing company with some good tech”

Brendan Gallagher (ex-Apple Management)


Internet savvy

Not enough

Research

Test/Tweak


Quickly Changing…


What they want, when they want it, how they want it!

Give Them…


All Platforms…


Mobile

Increasing

Optimization

Increasing

Optimization


Leads?

Experiences

Memorable

They Want More…


“user experience counts even more on mobile devices and it’s one of the main factors if a site

has a solid conversion rate or a high bounce rate.” - Mobiforge

Experience…


No matter what device!

Findability!

Usability!

Device?


Single Column Layout…


Go Responsive…


Essential

Objective?

Achieve?

Think Single


1 single objective

Latest model

Hyundai


Leverage Built-in Mobile Functionality

Leverage


Including a search bar

78% of users use the search bar to find and access important information.

Consider…


Click-to-call is a built-in feature

Location-Detection

Extras…


Think usability before aesthetics

“…Flash serves your content in a way that seals off search engines from your data… it gives all of your content to the browser in one pile of code that isn’t indexable by most search engines.”

- 435digital.com

Usability…


Create Clear Call-To-Actions


Who are my customers?

What are their needs?

Ask Yourself…


This is blowing up!

Sure the internet is free

Torrents are everywhere

Educational Content


Curation Is Key


Add Bonuses…

Add Bonuses…

Add Bonuses…


Online Courses…


People pay to solve their burning problems

People pay to solve their burning problems


Making Money


Video Is In!


The fastest content marketing method

Can be easier than reading…


Great to explain complex problems

Solve Complex Problems


Video


Easier than text on mobile

Far higher engagement

Why?


100 Million Hours Of Video

PER DAY!!!

Facebook


Want to give it a try?


Pay For It!


Stop relying solely on FREE traffic

SEO

How about Facebook?

Pay For Traffic


50 million small business pages fight for a Facebook user’s attention in the news feed.

Facebook


So start it small and measure…

Facebook


Back It Up With Data

Back it up with data!


Google has free courses on it

Free Courses


• SEO – Moz, Search Engine Land

• PPC – PPC Hero, Search Engine Land

• Social Media – Social Media Examiner, Social Media Today

• Content – Hubspot

Resources


Education is key!


You need… EagernessAre you willing?

Or Not?

Eagerness


Constantly On-top Of it

Industry News & Algorithm Changes


Get to know the people

Attend conferences

Networking


Try yourself

Test your thoughts out

Personal Projects


SEO/SEM/PPCMore than words

Jargon


Grow your presence

Become your art

Your Brand


Even if its not your skill

Specialize in 1 or 2

Know Your Business


T-Shape


Learn Technical Speech

Developer communications

Stand out

Nerd Up


CPC Vs. CPA

ROI

Channel performance

Metrics


Stand out

As it gets more competitive

Certification


Courses are everywhereSo go out and learn and try.

Good luck.

Ciaran Doyle

Finally


Digital AdvertisingBy Ciaran Doyle

[email protected]

Thank You!

mailto:[email protected]

http://www.digitalkhmer.com/

Digital Marketing In Cambodia For PUC University

Marketing

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