Digital marketing Fundamentals - Digital Marketing...Learning the fundamentals and core concepts of...
22
Digital marketing Fundamentals Basic Class Willard Muzaeni Chengeh Madondo
Transcript of Digital marketing Fundamentals - Digital Marketing...Learning the fundamentals and core concepts of...
Digital marketingFundamentals
Basic Class
Willard Muzaeni Chengeh Madondo
Digital marketing
THE ACT OF
Generally considered synonymous with:
• Online Marketing
• Internet Marketing
• E-Marketing
• Electronic Marketing
Digital Marketing Common Areas
• Search Engine Optimization (SEO)
• Search engine marketing (SEM)
• Content Marketing
• Social Media Marketing(SMM)
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
IMPORTANT NOTE
• Don’t be confused by these
terms.
• We will cover them in detail in
our next modules
Digital Marketing vs Traditional
Traditional Digital
Hard to measure Measurable
Targeted No direct interaction
Permanent Constantly evolving
Expensive Relatively cheaper
Test Yourself
•Define what is Traditional Marketing and give example.
So ……In the old days
Let’s rewind a bit
Marketing meant Interruptingcustomers
Customers received messages whetherthey wanted to or not
On these Traditional
Advertising channels
What has changed now?
FAMILY
FRIENDS
NEWS & EVENTS
ENTERTAINMENTCUSTOMERS
• The way we access information
• The way we communicate
• The way we choose and buy products
and services
What Changed is
• Channels
Mobile
display
websites
Using these
THANK YOU
