Digital Marketing for Visa and Immigration consultants

17
Reaching your Target Audience with Mcounts Immigration & Visa Consultants Neeraj Mishra | Co-Founder - Mcounts [email protected]

Transcript of Digital Marketing for Visa and Immigration consultants

Page 1: Digital Marketing for Visa and Immigration consultants

Reaching your Target Audience with McountsImmigration & Visa ConsultantsNeeraj Mishra | Co-Founder - [email protected]

Page 2: Digital Marketing for Visa and Immigration consultants

Affiliate Email Marketing

Page 3: Digital Marketing for Visa and Immigration consultants

Affiliate Email MarketingReach out to individuals seeking immigration or Foreign country visa using the power of AffiliateEmail Marketing

What is Affiliate EmailMarketing?

Affiliate Email Marketing refers to having a 3rd PartyPublisher use their Structured, verified and Opt-InDatabase to run Email campaign for your productsand services.

Structure of the Database could be based on:1. IT Professionals2. Employment Title3. Ecommerce buyers4. Car & Home Owners5. NRI's6. High Net Worth Individuals7. Frequent Fliers

It could be further structured into demo-graphicalfilters like Age, Gender, Income, Employment statusetc. Geographical data based on Metro Cities LikeDelhi NCR, Mumbai, Bangalore Hyderabad, Puneand Tier-2 Cities.

Page 4: Digital Marketing for Visa and Immigration consultants

Affiliate Email Marketing

How Mcounts helps ourImmigration and Visa

consultant clients?

Publisher Access and Management: We have 50+ Email DatabasePublishers in India and abroad through which we send Email campaigns.

Campaign Management Platform: Track all your email campaignsthrough centralized platform from multiple publishers at the same time.

Advanced Reporting and Analytics: See the Email Opens, Email Clicksand Visits, conversions.

Landing Page and Electronic Data Mailer Design support

A/B Test Landing Pages, Subject Lines, Check for SPAM Scores

Track Scroll Depths on Landing Page

Track user activity Heatmaps on Landing Pages

Cloud based Email Server and CRM (For Lead to Source Tracking)

Page 5: Digital Marketing for Visa and Immigration consultants

Programmatic DisplayAdvertising

Page 6: Digital Marketing for Visa and Immigration consultants

Programmatic Display AdvertisingShow your Advertisements with high relevance to individuals seeking Immigration or foreign Visausing Marketing Automation and Big Data.

What is Programmatic DisplayAdvertising?

“Programmatic” Display Advertising typically refers to the use ofadvanced software to automate purchase of digital advertising inReal Time and Displaying it to the right audience instantly.

The Ad is served to the right audience in Real Time based onuser Behavior, Website they are currently on and targetingoptions like: audience Targeting, Contextual Targeting,Retargeting and Site buys.

Thousands of Targeting filters not limited to below can beapplied:gender, age group, household income, employment status,education level, relationship status, banking institution, City,Country etc.

Page 7: Digital Marketing for Visa and Immigration consultants

Programmatic Display Advertising

How Mcounts helps ourImmigration and Visa

consultant clients?

Best Platform: Our Ad Demand Side Platform communicates in RealTime to Ad Exchanges Like Google Ad Exchange, Facebook, Yahoo, Bing,Pubmatic, Technorati, AppNexus and many more to serve your Displayads to Audiences (Immigration and visa seekers) when they get on tomillions of websites in the world in one touch.

Best Team: Display campaign success also depends on the teamoptimizing the campaign. We are proud of experts in this industrymanaging your campaigns at Mcounts.

Power of RTB: Access to one of the best AD bidding algorithms in theworld with the click of a mouse.

Real-Time Review: Watch your ad campaigns performing live andoptimize them with near real-time statistics.

Granular Insights: Experience seamless reporting and get granular insightof your campaign performance.

Page 8: Digital Marketing for Visa and Immigration consultants

Social Media Marketing

Page 9: Digital Marketing for Visa and Immigration consultants

Social Media MarketingShow your Advertisements to users on the social Networks based on their job profiles, location, agegroup etc.

What is Social MediaMarketing?

A form of Digital marketing that utilizes social networkingwebsites as a marketing tool. The goal of SMM is to producecontent that users will relate to, click on it to send enquiry orshare with their social network to help a company increase brandexposure and broaden customer reach.

Page 10: Digital Marketing for Visa and Immigration consultants

Social Media Marketing

How Mcounts helps ourImmigration and Visaconsultant clients on

Social Media Marketing?

Run you Social Media Marketing Campaigns: Our Expert team runsthe Social Media Marketing Campaigns for you to generate LeadsTargeting Immigration seekers and Foreign Visa from the SocialMedia platforms like Facebook and LinkedIN etc.

Centralized Lead Management : When running Email andProgrammatic Display alongside Social Media campaign, we can havethe leads sent to centralized LMS

Leverage the power of Campaign Manager: We track and manage theSocial Media Campaigns against multiple Social Networks LikeLinkedIn, Facebook and others.

Granular Insights: Experience seamless reporting and get granularinsight of your campaign performance.

Page 11: Digital Marketing for Visa and Immigration consultants

Video Marketing

Page 12: Digital Marketing for Visa and Immigration consultants

Video MarketingBy 2017 video will take up 69% of total consumer Internet traffic that's 4x of Email and Web browsing.

What is Video Marketing?

93% of marketers are using video in their campaigns 84% are using video for website marketing 60% are using video for email marketing 70% are optimizing video for search engines 70% will increase spend on video 82% confirmed that video had a positive impact on theirbusiness

Page 13: Digital Marketing for Visa and Immigration consultants

Video Marketing

How Mcounts helps ourImmigration and Visaconsultant clients on

Video Marketing?

Conceptualize and Create Demo Information Videos: Our Expert team can create Walk-through videos,Product Demos, Video Infographics. Content could be Informative or Product Specific in Nature or animatedEducational videos for your clients!

Video Marketing: Market to relevant audience onYouTube, Facebook and through channels such asProgrammatic Video, Social Media (FB, Youtube etc) todrive branding, sales and conversions. Engage Audiencewith Content and Targeting

Page 14: Digital Marketing for Visa and Immigration consultants

Drip Marketing

Page 15: Digital Marketing for Visa and Immigration consultants

Drip MarketingAutomated processes that send a set of messages or content to sales leads at the right moment to movethem through the sales cycle.

What is Drip Marketing?

Timely Information

Lead Nurturing

Automation

Drip Marketing nurtures early stage leads until they are sales ready.Drip campaigns can provide your sales team with a continuous supplyof leads that are ready to close. Maximizing Marketing and Saleseffectiveness

Automate the most tedious part of sales process by allowing Dripcampaigns to educate and nurture your leads for you.Spend Less time pitching your product and more time closing deals

Deliver the right information, exactly when your users need it. Thecontent delivered through Drip program is triggered by how a user isinteracting with your brand and where they are in the sales cycle.

Page 16: Digital Marketing for Visa and Immigration consultants

Drip Marketing

How Mcounts helps ourImmigration and Visa

consultant clients on DripMarketing

Engaging Content Developmentand Storytelling

Technology Setup & Automation

Campaign TargetingDeepening your Segmentation to personalize your messages.

Engage your users by creating relevant Industry content, Storytelling is an essential part of Brand Building and engagement

Provide Email And Automation Infrastructure

Analytics & Tools

Comprehensive Testing

Test your campaigns effectiveness and continually evaluatewhich aspects are working best.

Review Campaign Goals, KPI's and metrics like Opens,Clickthroughs and bounces.

Page 17: Digital Marketing for Visa and Immigration consultants

Agency with a creative heart and a technological backbone

@[email protected]+91-9986114420+91-7799656664 www.mcounts.co

Email | Mobile | Search | Social | Programmatic | Technology | CRM | Content |

Mcounts Consumer Solutions Pvt Ltd, #22, 16th Main, BoB Colony, J P Nagar 7th Phase,

Bangalore - 560078