digital marketingfor Small Businesses

is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

also called online marketing or online advertising

Digital Marketing

What is a small business?A small business can be a privately owned corporation, partnership, or sole proprietorship.

DIGITAL MARKETING

TYPES OF DIGITALMARKETING

also called PPC, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

Pay Per Click

Social Mediais used to gain traffic to a business page or to convert target audiences into paying customers by advertising products and services through posts, ads and paid ads.

Email Marketing is directly marketing a commercial message to a group of people using email, such as newsletters.

Display Advertisingalso known as display ads are located on websites. They are mostly graphic ads that can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio.

Mobile Advertisingis the communication of products or services to mobile device and smart-phone consumers.

Small businesses are turning to digital marketing more and more because it’s cost-e� ective and a great way to target your marketing ads to a speci� c audience. Although your website is probably your best marketing tool, other options include search and banner ads and increasingly interactive and video ads.

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