digital marketing for movie promotion
-
Upload
rahul-avasthy -
Category
Technology
-
view
663 -
download
1
description
Transcript of digital marketing for movie promotion
+
#iambesharam
28th August 2013
+Objective
To use Twitter as a medium for brand connect
To leverage TG towards the brand
To build brand content amongst prospect consumers
+What we did on Social Media
Digital Poster contest
#IAmBesharam Contest
On Twitter #tag Trended for 3 consecutive days at No1.
As a Mumbai Trend No1 - 26th – 27th September
As a National Trend No1 - 27th September
As a Promoted Trend Above No1 – 28th September
+What we achieved on Facebook
Total Likes 38000+
Total comments 3900+
Total Shares 1200+
No of posters 6
+What we achieved on Twitter
2000+ new followers acquired
8000+ tweets
@RelianceMobile reached 10lakh+ Twitter user
4.2million+ impressions
Generic and brand relevant conversations during the conversations
100+ Influencers participated in the conversations
+KEY STATS #IAmBesharam – Promoted Trend (28th Sept)
1000+ New followers acquired @reliancemobile
5000+ Tweets around #iambesharam
7.50lakh+ Reach for @reliancemobile
Over all 3Million+ Impression @reliancemobile
80+ Influencers connect @reliancemobile
Generic + Brand relevant conversations
+
Dig
ital Po
sters
+#IAmBesharam – Mumbai Trend (26-27th Sept)
Trend at No1 *Organic Trend
500+ New followers acquired
25+ Influencers connect
Generic + Brand relevant conversations
+#IAmBesharam – India Trend (27th Sept)
#IAmBesharam Trended nationally *Organic Trend
While trending
250+ Followers acquired
50+ Influencers connect
Generic + Brand Relevant conversation
India Trend at No.1 for whole day
+KEY STATS #IAmBesharam – Promoted Trend (28th Sept)
3500+ New followers acquired @reliancemobile
5000+ Tweets around #iambesharam
7.50lakh+ Reach for @reliancemobile
Over all 3Million+ Impression @reliancemobile
80+ Influencers connect @reliancemobile
Generic + Brand relevant conversations
EVEN AFTER WE STOPPED THE ACTIVITY ON 28th midnight #iambesharam is still being talked about here is 20 hours tweetreach stats after activity ended
+About the contest
the contest ran around twitter to engage social audience for a better brand connect
The content was build up around brand and generic conversations.
Brand Content :- 3G, VAS, Callertunes, Reliance Mobile
Generic :- Besharam Movie
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
+Scr
eensh
ots
Brand connect
Brand connect
Brand connect
+Scr
eensh
ots
Response Tweet
+Scr
eensh
ots
Response Tweet
+
Brand connect
+
+ Brand connect
+
+
+
TOP TWITTER INFLUENCERSCONTRIBUTED, FOLLOWED & ENGAGED