Digital Marketing For Consumer Goods Industry Reinvented
14
www.omnepresent.c om Digital Marketing For Consumer Goods Industry Reinvented By OmnePresent
-
Upload
omnepresent -
Category
Marketing
-
view
68 -
download
1
Transcript of Digital Marketing For Consumer Goods Industry Reinvented
www.omnepresent.com
Digital Marketing For Consumer Goods Industry Reinvented By OmnePresent
www.omnepresent.com
Digital Marketing
● Digital marketing is the promotion of products or brands via one or more forms of electronic media
● Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio
www.omnepresent.com
Key Components Of Digital Marketing
● Website
● Blogs
● Internet banner ads
● Pay-per-click advertising
● Email marketing
● Social media marketing
● Mobile marketing
www.omnepresent.com
Why Digital Marketing?
● Gives potential reach global audiences in a jiffy
● Encourages interactivity with buyers and solicit instant feedback
● Helps to manage and uplift the business and the launch
● Digital marketing gives the brand more time and space to tell its story
● Helps to build greater brand development by targeting large audience
continued...
www.omnepresent.com
Why Digital Marketing?
● It goes from planning to execution more quickly
● Cost effective and easy to measure the ROI
● Welcomes interaction from your audience
● Campaigns can be easily adjusted/scaled up or down
● Works well with social networks● It's more affordable than
traditional marketing
www.omnepresent.com
Benefits Of Digital Marketing Vs. Traditional Marketing
Digital marketing methods are faster, morepractical and versatile than the traditionalones
● Level playing field● Reduced cost● Simple to measure● Real time results● Refinement of your strategy● Brand Development● Far greater exposure● Viral● Greater engagement
www.omnepresent.com
Keys To Success In Digital Marketing
● Search Engine Optimization
● Search Engine Marketing
● Social Media Marketing
● Content Creation
● Digital Display Advertising
● Retargeting and Remarketing
Continued….
www.omnepresent.com
Keys To Success In Digital Marketing
● Mobile Marketing● Interactive Marketing● Viral Marketing● Email Marketing
● Affiliate Marketing
● Digital Media Planning and Buying
● Web Analytics
www.omnepresent.com
Challenges For Consumer Goods Industry
● Location● Design● Promotion● Competition● Pricing Policy
www.omnepresent.com
Build Your Brand
● Start by defining your brand
● When building your brand, think of it as a person
● Create Unique, Compelling Content
● Have a Unique Blog Design
● Showcase your best work
● Fully integrate social media in your site
● Be innovative, bold and daring – stand for something you believe in
continued..
www.omnepresent.com
Build Your Brand
● Monitor brand's reputation, and be ready to respond
● Be persistent in finding and targeting your niche
● Be good at communicating visually with your customers
● Have a Unique Free Offer
● Add a Facebook ‘Like’ Box
www.omnepresent.com
Contact Us
www.omnepresent.com
