digital marketing essentials Usana 2014
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An overview of content strategy, sharing, and general optimization techniques for associate's personal websites.
Transcript of digital marketing essentials Usana 2014
Essential
Adam HildebrandDigital Marketing Manager
@AdamH1921
Digital Marketingfor growing your USANA
business
Why Online?
NetworkMarketing
Worldwide Internet Usage
40%
http://www.internetlivestats.com/internet-users/
global penetration
3,000,000,000 people use the internet regularly
Internet Usage in USANA Markets
http://www.internetlivestats.com/internet-users-by-country/.
58% penetration
1,388,000,000 people use the internet regularly
Mobile
60% of internet access is on a mobile device
http://marketingland.com/library/channel/mobile-marketing
Creating a Web Presence
Social Media
Blogs
Personal Web sites…
YourBusiness.usana.com
Who is your audience? What is your message?
Health angle? Wealth angle? Your team? Your name?
YourBusiness.usana.com
Content
Find - Understand - Act
Content
This is too…
Keep it short and simple
Getting the most out of your Personal Website
Make sure it is seen…
SEO
1. Identify keywords and use them.
Your business name is your first keyword
Tip:
SEO
2. Keep content fresh and share it
Use your business name and ask for shares
Tip:
SEO
3. Optimize your social media
Tip:Get a Google+ Business Page and Local Listing
Communication
Follow Up
Communication Edge
Lead Capture
In Summary…
USANA has made it easy for you.
Customize!
Get your website seen!
Essential
Adam HildebrandDigital Marketing Manager
@AdamH1921
Digital Marketingfor growing your USANA
business
