Digital Marketing Entrepreneur - It "Sort Of" Takes Guts
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Transcript of Digital Marketing Entrepreneur - It "Sort Of" Takes Guts
IT TAKES REAL GUTSTO BE A DIGITAL
MARKETINGENTREPRENEUR.
WHAT DOES TH I SACTUALLY MEAN ?
PLUS T I PS ON HOWTO BECOME ONE .
http://www.shinyneedle.com
Now that we'reclear on that here
are smart stepsyou can take
The key to everything? Knowyour audience inside and out. Get
started with smart research.
Some proven andeffective ideas tounderstand that
audience
https://adwords.google.com/KeywordPlanner:
Research top performing keywords in your market,and verify that you actually have a market for whatyou’re going to sell.
Google Keyword Planner
EFFECTIVE
IDEA
1
www.facebook.com/business/news/audience-insights:
Facebook is simply dominating when it comes toaudience data, and insight mining. They have built theirvalue and platform around this concept.
Facebook Audience Insights
EFFECTIVE
IDEA
2
www.similarweb.com:
This will show you what digital marketing channels you couldconsider. Look at where top-performing websites in your marketput their content. Make sure you go after the most successfulcompanies in your industry to get the best data.
SimilarWeb Competitive
EFFECTIVE
IDEA
3
www.semrush.com:
Review keywords that your competitors, or top performers spendmoney on to drive audience. This is absolute gold because itreveals successful strategies of these companies use right infront of your eyes.
SEMrush Search CompetitiveSpend Analysis
EFFECTIVE
IDEA
4
Answer all the below keypoints to build your plan
using the research:CONTENT that will activate your audience to action
CREATIVE and a brand presence that will inspire
SOLUTIONS that will help solve their problems
RIGHT TIMING based on the customer journey
WELL ORGANIZED digital marketing launch plan
KEY PERFORMANCE INDICATORS clear & defined
Setting up a LLC, or Corporation.
Health Insurance Guidance.
Tax Advice.
Online Invoicing Advice.
Where to get started on thatbusiness and some resources:
www.legalzoom.com:
Affordable and intuitive way to get your company protected fromday one of your venture. It's not worth the risk to not get covered.
Setting up a LLC, orCorporation
BUSINESS
START
1
www.healthcare.gov:
Detailed advice on how to make sure your healthcare is takencare of for you and your business partners. You can also call to askquestions, and go through their online FAQ.
Health Insurance Guidance
BUSINESS
START
2
www.turbotax.com:
If your truly all digital this is the way to go. Cloud based taxsoftware to handle all your needs. Depending on your businesssize it may be helpful to start by contacting a local tax consultantas well. There are typically many available in most areas.
Tax Advice
BUSINESS
START
3
www.freshbooks.com:
FreshBooks is the #1 invoicing software designed for smallbusiness owners. Join 5 million people using FreshBooks topainlessly send invoices, track time and capture expenses. Yesthat's their statement, but it works.
Track & Invoice Clients
BUSINESS
START
4
Last but notleast somesimple tipsthat lead to
success
Leverage a unique calendarspecific to getting work
completed each day.
Schedule work time for each and every task,and make the time 100% focused at that task.
GOOGLE CALENDAR
Use a to-do list applicationreligiously to stay organized
Wunderlist is a great way to physically checkoff the things you complete. It even makes a
little ding when you’re done.
WUNDERLIST
Take notes in a portable andhighly organized way.
Evernote is a lifesaver for entrepreneurs & full-time employees alike. The ability to organize all
notes in either digital or written form is key.
You now have agreat foundation.
Time to take the jump!
If you still have fearhowever think of thispowerful statement
fear is not real. it is the product ofthoughts you create. danger is very
real, but fear is a choice
QUESTIONS OR WANT TOLEARN MORE?
WWW.SHINYNEEDLE.COM@SHINYNEEDLE