Digital Marketing: Disruption or Revolution?
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Transcript of Digital Marketing: Disruption or Revolution?
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Disruption or Revolution?
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Expertise
Branding. Entrepreneurship. Social Media. Publicity
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Accolades
Spirit of Service
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Professional Affiliation
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Adult Learning Network
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Published Books
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Media & Publicity
More than 270 interviews/feature in 7 years from over 40 local and international media
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Social Media
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Digital Marketing
Opportunity Overview
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Quick Recognition (QR) Code
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Usage Practicality
• Size matters
• Height matters
• Work on flat surface
• Never have it on moving objects
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Best Practices
• Verify emails
• Force like Facebook
• Offer an incentive
• Share the deal with friends
• Interact with users (eg. Question and answer)
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Future Potential
• Retail without Walls (Korea)
• Exhibit without a booth
• QR inner circles
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How can you create buzz on social media?
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P – Purposeful!
Best Content
| Educate | Entertain | Engage |
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A – Addictive!
Best Content
| Prediction | Scenario | Other Possibility |
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Best Content Prediction | Scenario | Other Possibility
“What if…?”
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“Why not…?”
Best Content Prediction | Scenario | Other Possibility
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“What’s going on?”
Best Content Prediction | Scenario | Other Possibility
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Infographics Examples
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Now, it’s your turn!
1. 2. 3.
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C - Concise!
Good Content
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Do it under 140 characters…
Good Content Be Concise
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Get to the Point!
Good Content Be Concise
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It’s about Showing; not Telling!
Good Content Be Concise
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Schedule it!
Good Content Be Concise
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E – Emotional!
Better Content
| Think | Feel | Act |
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~ Unexpected Twist ~
Better Content Laugh, cry, think
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~ Collective Voice ~
Better Content Laugh, cry, think
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~ Montage ~
Better Content Laugh, cry, think
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no longer a topic, it’s a movement
Social Media Trend #1
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Google Plus sharing increases your web ranking better than others
Social Media Trend #2
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The Word “Social Media” will be redundant in 5 years time.
“Platform” may be the new word
Social Media Trend #3
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Attributes of Great Websites
10 best practices
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Fast Loading (Speed) balance information & graphics
#1
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Optimal Information/Length (Comprehensive vs Concise)
#2
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Easy Navigation (User-focus)
#3
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Aesthetic Appeal (Branding, Language, Image &
Colour) #4
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Copywriting (Think Local Write Global)
SEO #5
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Dynamic + Social (Mobile-enabled, Social Media Integration
& Live Feed)
#6
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Analytics (Track everything)
#7
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Get the Right Training!
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