WHAT WE HAVE FOR YOUto start an outstanding career

Diploma in Digital MarketingThis is the most demanded course at the current moment. Here you will experience a

whole new dimensions of studies in digital marketing. We bring you a Global standard

syllabus exclusively in digital marketing.

show detail

Diploma in Digital MarketingWith the growing economy, the nation is getting digitized. All the Multinational Companies and the

Indian Companies are gradually moving into digital marketing where they portray their products and

services in the digital platform. Our experts believe that in the next few years India will top the chart

of Internet users and that is when the organizations need people to handle their brands in the

Internet, digitally.

We welcome you to this whole new platform of learning digital marketing in Kolkata. Here you will

not only be taught on how to handle and develop digital marketing and internet marketing strategies

but also the skills to become an entrepreneur in this field.

Course Module : Diploma in Digital Marketing(1 year)

Introduction to Digital Marketing

Search Engine Marketing and Optimization

Social Media Marketing

Mobile Marketing

Email Marketing

Web Analytics

Strategy Planning

See Details

{Digital Marketing 

Course Outline Topics Credits Time Line

Introduction to digital marketing

Why digital marketing and its future including the theories

4 1st Trimester

Search Engine Marketing Introduction 4

SEO – How to setup SEO 2

SEO – How to develop right content 2

Pay Per Click Advertising – Develop Search Module

3

Pay Per Click Advertising – Develop Display Networks

2

Pay Per Click Advertising – Integrating Video 2

Analytic Setup including Google Analytics 2

Analytic Applied 2

Planning of search strategy 2

Total 25

Social Media Marketing Introduction to Social Media 3 2nd Trimester

Develop Attractive Content 3

Applied Content Strategies 3

Facebook 2

Twitter 2

LinkedIn 2

Google + 2

Youtube 2

Other Social Websites 2

Planning of social media strategy 4

Total 25

Mobile Marketing Introduction to Mobile Marketing 3 3rd Trimester

Messaging Strategies 3

Mobile Sites 2

Mobile Apps 3

Mobile Video 3

Mobile Ads 2

Mobile Games 2

Mobile Commerce 2

Planning of mobile marketing strategy 5

Total 25

Internship/Hands On Training 360 Degree understanding of Digital Marketing 25 4th

Trimester(2 Months)

Strategy & Planning Introduction how to strategize and plan 3

(4 months) Traditional vs Digital Communications 3

Digital Channels 2

Social Customer Service 2

Budgeting 3

Personnel 3

Risk & Reputation 3

Google and other Analytics 3

Formulation and Planning 3

Total 25

Total Credits 125

JOIN THE COURSE

}

For whom this program is ideal?

This is an ideal program for freshers who have the passion to excel in digital marketing era. It is

suitable for those students who are passionate about Internet, Social Media and Information

Technology. You can be a fresher who just graduated from any discipline or a working professional

who need that punch to jump over few ladders to touch your dreams.

Join us to experience the taste of success.

JOIN THE COURSE

Diploma In Advertising and Public RelationWe all are creative in our way and perhaps that is why we are different from each other. But there

is one thing that connects us in different ways and that is advertising. This course has been

designed by the top most industry experts where we have left no stones unturned to deliver our

students the best education in advertising.

Now, when we discuss about advertising, Public Relation is not too far. PR has entered into a new

era of digital PR and that we believe is the future. Therefore we have integrated both of these with

immense care so that our students get the best out of it.

The course has been designed in such a manner, that our students get more of industry’s hands

on experience. Unlike the tradition studies, advertising and PR needs more exposers for a student to

learn and start a career. We have understood it and therefore we developed the module to give them

our best so that they conquer the world in the days to come.

Course Module:

The Foundation – The basics and history of Indian Advertising Vis-à-vis Global Advertising

The Depth – Principles and Practices and advertising and PR

The torch bearer in Advertising / Public Relation – Current advertising / PR laws including

digital advertising and PR

The Specialist in Advertising / Public Relation – Media Buying and strategies in advertising /

Digital PR including employee PR and External PR strategies

See Details

[Diploma In Advertising and Public RelationWe all are creative in our way and perhaps that is why we are different from each other. But there

is one thing that connects us in different ways and that is advertising. This course has been

designed by the top most industry experts where we have left no stones unturned to deliver our

students the best education in advertising.

Now, when we discuss about advertising, Public Relation is not too far. PR has entered into a new

era of digital PR and that we believe is the future. Therefore we have integrated both of these with

immense care so that our students get the best out of it.

The course has been designed in such a manner, that our students get more of industry’s hands

on experience. Unlike the tradition studies, advertising and PR needs more exposers for a student to

learn and start a career. We have understood it and therefore we developed the module to give them

our best so that they conquer the world in the days to come.

Course Module:

The Foundation – The basics and history of Indian Advertising Vis-à-vis Global Advertising

The Depth – Principles and Practices and advertising and PR

The torch bearer in Advertising / Public Relation – Current advertising / PR laws including

digital advertising and PR

The Specialist in Advertising / Public Relation – Media Buying and strategies in advertising /

Digital PR including employee PR and External PR strategies

See Details

{Diploma in Advertising / PR/ Marketing Communication-course details

Course Outline Topics Credits Time Line

The Foundation History of Indian Advertising and the Global Era 2 Semester 1

Introduction to Media and Communication 2

Language and Communication 3

Applied Knowledge 5

Basic Computer Application used in advertising 5

Global Communication Methods 3

Human Psychology towards media 5

Total 25

The Depth Principles and practices of Public Relations 5 Semester 2

Principles and practices of Management 5

Introduction to Advertising 5

Tools and Techniques of Communication 5

Multi-Media and Computer Applications 5

Total 25

The Torch Bearer For Advertising Specialization Semester 3

The Future of Digital Advertising 3

Mainstream Advertising to Digital Platform 3

Market Research and Activation 3

Digital Laws (IT Act) 3

Ad Agency Structure 3

Account management 3

Creative & Media Briefing Process 3

Budget & Audit Process 4

TOTAL 25

For PR Specialization

PR Process & Practice 3 Semester 3

Tools of PR 3

Introduction to Corporate Communication 3

Corporate Communication Strategies and tools 3

Corporate Communication Applications 3

Digital PR – Introduction 3

New Media and Emerging Trends 3

Digital Media in Marketing and Brand Promotions 4

Total 25

The Specialist For Advertising Specialization Semester 4

Strategic Planning and Brand Management 2

Media Characteristics 2

Media Planning and its applications 3

Budgeting & Evaluation plan 3

Campaign Planning & Production 3

Project & Internship 12

Total 25

For PR Specialization

Employee communication in digital mode 3 Semester 4

Corporate reputation management 3

Financial Communication 2

Crisis Communication and issue management 3

Channels for corporate communication 2

Projects & Internship 12

Total 25

JOIN THE COURSE

}

For whom this program is ideal

This is an ideal program for all fresher who see the brighter side of life. Who always bubbles with

ideas. Who do not know to loose. This course will transform a young, energetic mind into a full time

advertising and PR professional. It says there is glamour is glamour in advertising and we say there

is not only glamour but immense hard work to retain the glamour. We will make you work hard and

achieve your dreams to become a world class advertising and PR professional.

JOIN THE COURSE

]

For whom this program is ideal

This is an ideal program for all fresher who see the brighter side of life. Who always bubbles with

ideas. Who do not know to loose. This course will transform a young, energetic mind into a full time

advertising and PR professional. It says there is glamour is glamour in advertising and we say there

is not only glamour but immense hard work to retain the glamour. We will make you work hard and

achieve your dreams to become a world class advertising and PR professional.

JOIN THE COURSE

Digital marketingWe are never too far if you think that spending a long time over a course is a challenge

for you. This course is a short yet powerful professional course designed to give you

exactly what is needed to grow in the field of digital marketing.

show detail

We are never too far if you think that spending a long time over a course is a challenge for you. This

course is a short yet powerful professional course designed to give you exactly what is needed

to grow in the field of digital marketing.

You can choose from our vast range of options in our courses. You can opt for any one of the

following course in case you feel that it is most important or you can opt for the Diploma in Digital

Marketing

1. Search Engine Marketing

2. Social Media Marketing

3. Mobile and Email Marketing

4. Strategy and Planning of Ad Campaigns

For Whom this course is ideal

For all of you who are working and time is a bit challenge and you think pursuing a full time 2

years course can be little shaky. We got this for you. Choose exactly what you need and we will

deliver you the best study experience through our immensely talented faculties.

JOIN THE COURSE

Certification in Advertising and PRA short term professional course providing a global view of advertising and public

relation. This course will ignite your creativity and help you think out of the box. It is

short in duration but as powerful as a two years full time course to give you an edge

over the others.

show detailCertification in Advertising and PRThis short term professional course is designed after a thorough research on the Global advertising

and Public Relation standards. The syllabus has been developed with immense care keeping in

focus on the current advertising and PR requirements from the companies across the Globe.

Total Duration of the course in 1 year but this one year will provide you with a knowledge that will

take you ahead, making you fully competent to compete the tough world making your own

professional zone. We vouch here in giving you the best advertising and PR education which is of

Global Standard.

Course Module:

What you will learn in the entire duration

Advanced Course in Advertising and PR

Understanding Digital Advertising

Difference between PR and Publicity

Strategies and Tools of Corporate Communication

Budgeting and Evaluation plan in advertising

Campaign Planning and Production

Projects and Internships

See Details

{Certification in Advertising and Public Relation Course Details

Syllabus Duration

Mainstream Advertising to Digital Platform 1st Trimester

Market Research and Activation

Digital Laws (IT Act)

Ad Agency Structure

Account management

Creative & Media Briefing Process

PR Process & Practice 2nd Trimester

Tools of PR

Introduction to Corporate Communication

Corporate Communication Strategies and tools

Corporate Communication Applications

Digital PR – Introduction

New Media and Emerging Trends

Digital Media in Marketing and Brand Promotions

Strategic Planning and Brand Management 3rd Trimester

Media Characteristics

Media Planning and its applications

Budgeting & Evaluation plan

Campaign Planning & Production

Internship

Employee communication in digital mode 4th Trimester

Corporate reputation management

Financial Communication

Crisis Communication and issue management

Channels for corporate communication

JOIN THE COURSE

}

For whom this program is ideal

This is an ideal program for all fresher who see the brighter side of life. Who always bubbles with

ideas. Who do not know to loose. This course will transform a young, energetic mind into a full time

advertising and PR professional. It says there is glamour is glamour in advertising and we say there

is not only glamour but immense hard work to retain the glamour. We will make you work hard and

achieve your dreams to become a world class advertising and PR professional.

 

JOIN THE COURSE

WHY IMMCIMMC offers courses which are of Global Certification Standard.

Life Time Student Relationship

Once our student is always our student !!! We provide a unique life time access to all our

future courses for our existing student. This enables a student to enroll for a particular

course for once but remain our student and access all our future updates so that they never

face any knowledge gap.

Global Standard

We have one common factor across all our courses – Global Standard. All our courses are

designed to delivery industry related education and hands on training for the young talents

to fulfill the gaps in the industry.

Industry Expert Lecturers

All our faculties are associated directly with the industry and corporates. This has enhanced

the quality of our education. The presence of these faculties therefore develops an edge for

us to provide Global Standard education.

Structured Course Content

The course content and the course design has been by an extremely talented advisory

board who are directly related to the top notch organizations from the related fields. We

have been really possessive in developing the course structure to provide the updated

industry overview to the students so that they do not face any knowledge gap in the future.

Centrally Connected

No matter where our students are located, we are always connected with them through the

integrated remote connection system. This enables our students to always stay updated

with the classes and the latest updates.

Practical Training and Experience

At IMMC we believe in practical mode of studies and therefore we are extremely particular

in providing hands on expereince for our students. The corporate visits, internships and

placement assistance to various MNCs and Indian Companies have created a benchmark

for our students. These exposers help our students to clearly identify the industry demands

which takes them one step forward from others.

WHY DIGITAL MARKETING, ADVERTISING AND PRThis will explain you why you should pursue our courses in Digital Marketing, Advertising and PR

PR News

Economic Times

Business Standard

NDTV

Times of India

ABOUT USABOUT USThe world is changing; and changing at a fast pace. Media plays the most important role

to track the changes and develop a clear perspective of all the changes that we, the

common people see through the eyes of media. The thought of creating the passionate

media talents across the Globe has given birth to The Institute of Media & Marketing

Communications (IMMC). The sole objective of IMMC is to produce the most talented

and creative media personalities of the world. The education system of today’s world

has gone beyond the text books and classrooms and at IMMC, we have taken it to the

practical corporate zones. We take the oath of providing the best education in the field

of print, electronic and digital media. Through our flexible course options the students

can opt for specialization in advertising, public relations and all other branding and

marketing communications including digital marketing. We believe and trust that IMMC

will not leave any stones unturned to keep up to its commitment to fulfil the gaps with

the right talents in the media industry and digital space. Providing Global Standard

course on digital marketing in Kolkata, our base. We have come a long way to design

the best course in Digital Marketing in Kolkata. Now we can proudly say that we are one

of the top media institutes in India.

As an institute on Digital Marketing, IMMC is the proving to be one of the best institutes

in the entire east.

KNOW US FROM OUR STUDENTS

What they have to say about us

Sujit DasIt is indeed a very interesting course and yes it is “Diploma in Digital Marketing”. I have heard about

IMMC from one of my friends and after that I had taken decision to join IMMC. The faculties are very

friendly and possess latest industry knowledge. From the faculties I got the right & relevant

information and always find it easy to learn as I am from a Non-Technical background. After our

regular classes in Digital Marketing, soft skill and pre-placement training classes are held. These

classes motivate me to a great extent. We all get motivated and inspired. We can share our

problems & difficulties with our faculties, because they are always there to helps us choose the right

path.

Kumaresh BiswasI am pursuing Diploma in Digital Marketing from IMMC. Earlier I had no idea about digital marketing

as it is a new and emerging course in India. But after taking admission and going through the

classes I am getting the practical knowledge about digital marketing. I had an introvert personality

earlier but now I am realizing that I am improving from within. The exposures I am getting at IMMC is

tremendous. Our faculties are very helpful and always motivating with tremendous knowledge in

their genre. At IMMC ,I always feel a homely environment. The best part of this institute are our

faculties and the course structure. Every day we learn something new here. One more important part

are the soft skill classes and post-class discussions. This helps me clearing all my doubts. Thank

you IMMC for holding my hands and helping me to get closer in fulfilling my dreams

Priyanka BoseCurrently I am pursuing Diploma in Digital Marketing from IMMC. Before I came to this institute I had

certain ideas about Marketing. However, the transformation I am going through is giving me a highly

diverse perspective of various facts of the business environment. It’s a great learning experience

with the highly knowledgeable faculties, who are all presently working in the corporate sectors. Their

advices, intricacies of strategy and other system mixing together are helping an would-be

entrepreneur like me to develop a complete and open mindset towards solving market and business

issues. IMMC has not only helped me understand the marketing dynamics better but has also

imparted the skills to execute in a rapidly changing business environment. The USP of the program

is its focus on decision making & leadership in the field of Digital and Online Marketing. I want to

thank IMMC for changing me from inside.

OUR SYLLABUS ADVISORY BOARDThe people who made the difference

Debleena BoseDebleena is currently working as Digital Marketing Executive and has been an Online Community

Manager for the past 6 years. She has already worked with various Internet/Software startups and

companies in the past, spearheading all things online marketing.She had roles like Community

Manager, Brand awareness specialist, Content Editor, Proofreader and also an evangelist and

worked across social media platforms, performed social media listening and also handled data

analytics. Currently she is working as a Community Manager- India for TCL Communication (Alcatel

One Touch India) and takes care for the digital marketing campaigns for brand awareness in India

for Alcatel. She is one of the esteemed member of our syllabus advisory board. You can reach her at

: debleena17@gmail.com

Samarpita Das Biswas Samarpita, the Senior Copywriter at DDB Mudra Kolkata, has gathered knowledge from both

the city, New Delhi and Kolkata, worked with several leading agencies including

TBWA/INDIA in New Delhi and Inner Circle, Genesis Advertising, DDB Mudra in Kolkata for

past 6 years. Some of the notable clients she has handled include Anandabazar Patrika,

Telegraph, Star Entertainment, Senco Gold & Diamonds, Nokia, Big Bazaar, Tata Docomo,

Tata Indicom, NIIT, Volkswagen, Uninor, The Times of India, ITC, McDowell's No. 1, TTK

Prestige, Emami and British Council. She has been associated with fashion designing, film-

making, photography, designing creative stuffs from unused materials other than advertising.

And when she is not thinking, she travels. She has been advising IMMC for a concrete

industry-ready syllabus for our students which is not traditional and has a lot of practical

stuffs. She can be reached at : samarpitaonline@gmail.com - email

CONTACT USInstitute of Media and Marketing Communications, 

HB 286, Salt Lake, Sector III, Kolkata 700106

Phone no.: 033-40619253

Email : info@immc.co.in

STUDENT ZONE

5 Reasons why Digital Marketing Agencies Are Booming

1. PrioritizationGiven the number of different digital channels and tactics emerging, most companies don’t have

resources to cover all these programs.

A digital marketing agency can look at specific objectives and help prioritize which channels to focus

on. Since they generally have a methodology for evaluating many different client-types, prioritization

of programs is an area where they are supporting more companies every week.

2. SpecializationMarketing is becoming like medicine: few generalists, a lot of specialists. Digital Marketing agencies

ensure positive ROI for all on-line branding of the companies.

Marketing prior to web 2.0 was (relatively) easy. Programs were a short list including direct mail,

events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like

radio and television.

Today companies are looking at email, SEO, PPC, SEM, inbound marketing third party content, all

social media channels, daily deals, webinars, infographics, slideshare, etc. No one person can be

the expert of all those digital marketing channels as the industry becomes more granular and

specialist-driven.

In this environment, agencies can provide expertise for specific channels or create a program that is

a rifle shot at a target market rather than a spray-and-pray shotgun blast.

3. Globalization/LocalizationCompetition today is coming in all shapes, sizes, and locations.

Before the Internet era, competition was often right across the street. Today, competition is no

longer restricted to location.

A given company might be fighting a global competitor focusing on localized search in their home

metro area or region, or want to get to their competitor’s home turf.

Agencies, because they work with multiple clients, have the ability to keep their knowledge current

and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in

today’s industry, a company is either the predator or the prey.

4. Long TailThe abundance of low cost SaaS solutions and “cheap” infrastructure cost makes the barrier to entry

fairly low for small new agencies. That generally means a local agency with a very low cost

structure.

As an example, some agencies provide digital marketing managed services to a small chain of nail

salons or a towing company. They do so within a cost envelope to compete with replacing yellow

pages ads.

The term “digital marketing agency” no longer applies to just the big guys like WPP or Publicis.

There are local agencies today which can meet the needs of small businesses within nearly any

budget.

5. MetricsWith larger marketing spend going to digital every year, more scrutiny from above will inherently

come with it.

Agencies traditionally are held more accountable for specific results in comparison to internal

marketing departments. As a result, they generally have more consistent metrics and reporting

paradigms to measure programs and justify budget commitments. That’s mighty valuable to the VP

of Marketing/CMO who wants a partner in those negotiations with the CFO.

Nielsen Launches Digital Ad Ratings System in India

Marketers who found it

difficult to measure the return on investment (ROI) of their digital campaigns as well as map the

target audience in India can now do so through Nielsen’s new measurement tool called Nielsen

Digital Ad Ratings (DAR).

The new tool can measure all kinds of display and video ads across all digital platforms except

Twitter and Youtube app on mobile phones and tablets. But Nielsen India says that two platforms will

soon be integrated with the new ratings system in India. The new system can measure online

advertising audiences, the reach and frequency of the ad campaigns and gross rating points (GRP)

of the digital ads like age group and gender of the audience who viewed the ad.

courtesy – Economic Times

DAT is Nielsen’s global tool which it is bringing to India on the back of the explosive digital

advertising growth in India. It is already present in markets like US, Canada, Brazil, Mexico,

Australia, Japan, Singapore, India, Thailand, Philippines, Indonesia, Malaysia, China, France, UK,

Italy and Germany.

The company has an arrangement with Facebook, world’s largest social media platform to provide

the backend support and big data information to Nielsen in order to publish this report.Nielsen and

Facebook has a similar arrangement in all other countries where this report is published except in

China where the research agency has an association with Tencent.Marketers, advertising and media

agencies will have to pay Nielsen to access this report.

“The new system will help advertisers and agencies gauge return on in vestment for every rupee

they spend online“, said Prashant Singh, Managing Director, Nielsen India region. According to the

FICCI KPMG 2015 report, the digital advertising industry in India grew from ` . 3,010 crore in 2013 .

4,350 crore in 2014 and recorded to ` growth of around 45%. In 2015, the report predicts that the

size of the digital advertising industry will be approximately ` . 6,250 crore.

“It’s all about measuring people, not devices. Our integration with Facebook allows us to provide

unique audience by counting people and not just the devices they consume content on.This provides

the ecosystem with an accurate measurement of reach and frequency in the digital world, which was

absent so far, added Singh.

The new ratings system will also provide the actual number and demographics of the online

audience and “not just cookies and impressions“, explained Dolly Jha, Executive Director, Nielsen

India and Marketing Effectiveness practice area lead. “You can now analyse your brand’s online ad

campaign just like you would for TV , and print. Moreover, Digital Ad Ratings allows for overnight

measurement for campaigns that will make it possible for clients to apply in-flight changes to their

media plan,“ she added.

Balendu Shrivastava, Head, Marketing Science, Facebook India said, “We are excited that Nielsen’s

global Digital Audience Rating (DAR) solution is now available in India. DAR has brought in the

required measurement standardisation and accountability in delivering digital campaigns. The fact

that advertisers will now get accurate demographics across screens and publishers is a game

changer for digital advertising in India.“

What does Digitalization actually imply?

What is digitalization? If we have to answer this in one single sentence then we can explain it as- the

adoption or increase in use of digital technologies. But this sentence does not behold the whole

concept of digitalization. Digitalization is beyond the inclusion of digital technologies and hence has

a greater meaning.

What is digital technology?

Digital technology refers to devices where information is stored, using the states of positive i.e. ‘1’

and non-positive i.e. ‘0’ – the binary system.

And the process through which a device is transformed into a digital one is known as digitization.

Surely, it is clear that the use of digital technologies is increasing day by day.

But the meaning of digitalization is far more than the substitution of analog by digital technologies; it

means transforming the digitize resources into the gaining process of better financial inclusion and

operational efficiency.

Be it a company or a country digitalization can be used as the driving process of short time strategic

and profitable growth.

For a company it is a great transformation, because digitalization can offer more compelling

customer experience moreover a well planned revenue generation for the company itself.

Matt Reilly posted a couple of months ago an interesting topic based on a U.S. research “CEO

Briefing 2014 –The Global Agenda: Competing in a Digital World”.

He stated, “68 percent said that their investments in digital technologies are primarily focused on

process efficiencies and cost reduction, while just 25 percent said such investments were geared

toward helping the company reach customers. The emphasis is on greater operational efficiency

rather than on growing sales, opening new sales channels, or creating new products or services.”

Companies in U.S are using digitalization as the transformation process of both the revenue

generation and operational gain. So, increasing the use of digital technologies is not enough rather

transforming it in the right way will only define a true digitalized company or a country.

Want to share with us anything? Please write to us. we will truly appreciate your comments.

DIGITAL MARKETING │ 9 BENEFITS YOU MUST KNOW

India is one of the most populated country over the world, with a population of 1.2 billion as of 2013.

India’s internet user base grew over 17% in the first six months of this year to 354 million, according

to the Internet and Mobile Association of India. The base had grown to 302 million by the end of

2014 after clocking its fastest rise of 32% in a year, as per IAMAI. It has shown that the numbers of

internet users is rising very fast. So Digital Marketing is very important in India.

Let’s see what is Digital Marketing?

In a simple way Digital Marketing is the promotion of products/brands through digital media like

search engines [SEO/SEM], social media [SM], E-mails etc. for particular users (personal computer,

tabs, mobile etc.).

Why Digital Marketing?

1. LESS COST TO START A BUSINESS

Digital Marketing is very cost effective compared to traditional marketing for initial investment. In

traditional marketing, there should be a land & building in a market place, furniture & fixture etc. But

digital marketing can fulfil its achievement without that initial investment.

2. LESS COST TO PROMOTE

Promotion cost of products is one half of traditional marketing. You can promote your products

through digital media like search engines [SEO/SEM], social media [SM], E-mails etc. without any

cost. Digital ads are less costly and targeted compared to TV and print media. For google ads, costs

are calculated per impression, it means when one will visit your website by clicking your add then

you have to pay google. Sometime start-up companies are not able to promote their product through

TV and print media. So Digital Marketing is best for Start-up Companies.

3. TARGET AUDIENCE

Targeting audience is very efficient in digital media channels. Let’s see two examples-

A) If one search Intel computer stick in any search engine, they will not give results on any garments

or sports or any other. It only gives results on Intel computer stick or related.

B) Digital ads are show based on age, profession, region, sex and many other categories.

So we can target a specific audience through digital marketing.

4. EASILY MEASURABLE

In digital marketing you can know website traffic and the detailed report of your website in anytime,

anyplace using google analytics and many other tools. The analytic solutions provides real time

reports which helps you to alter your campaigns and strategies if results are not up to your

expectation.

5. BRAND DEVELOPMENT

Presence in web is a fashion today. Brand development of a company means spreading its name to

more people. A well maintained website with standard quality content can develop your brand.

Besides you have to do some activities like social media, press release, video marketing (you tube),

link building etc.

6. FAR GREATER EXPOSURE

Once you have built your business online, your business can be seen anywhere in the world from

one marketing campaign. Plus once you have successfully targeted keyword for your business, you

will get long term return on your investment and ranking maintenance cost is very low.

7. CLIENT SATISFACTION

Online survey is very cost-effective and it saves time than traditional survey. We can response our

client very quickly.

8. INTERACTIVE

Most of the traditional marketing channels are one time production where as digital marketing

channels are interactive. Your happy clients can engage with you and can share on social media

channels.

9. DIGITAL REVOLUTION

One of the most important factors is rise of digital media platform users like search engines, social

media sites, blogs etc. in the past few years and it is assumed that in future it will take over

traditional media. You might be aware that the reader of print magazine and daily newspaper are

decreasing and few of them are even out of business today. Digital marketing therefore creates

extreme opportunities for an entrepreneur to show his business in the digital platform where the

number of users have increased over the last few years.

Sharing our ideas will create a better understanding about why we need to know Digital Marketing.

Please don’t hesitate to share your thoughts here on the IMMC student Blog Page

10 REASONS WHY YOU SHOULD PURSUE DIGITAL MARKETING FROM IMMC?Apart from the reasons mentioned in the section WHY IMMC there are another 10 reasons I have

pointed out being a student here. IMMC is the first institute in Kolkata who introduced a full one year

course and providing Diploma in Digital Marketing. But becoming the first is not always easy; it has

certain consequences as well. IMMC has not only avoided every obstacle in its way but also

overcame each problem it has faced.

Therefore, for the sake of my fellow students, who are in trouble of choosing an appropriate institute

for them, as once I was, I bring you this post. It will make you aware of the 10 reasons why you

should pursue digital marketing from IMMC.

1. IMMC- a home away from home;

IMMC is more like a family. Yeah! I know many institutions have the same tag line that they have a

homely environment or so, but in IMMC I truly feel very comfortable. The members here will never

make you realize that you are just a student rather you are a part of it. I spend most of the time here

in the institute apart from my classes and do my practice. To me it is like my foster family where I am

welcomed anytime.

2. PERSONAL CARE;

May be you are sitting with 10 other students in the classroom, or may be you are feeling shy to ask

your queries promptly like others, you will never be ignored by the faculty. The faculty members take

individual care of each student and it’s surprising how they easily make out that you are having a

trouble. They solve your each & every query with great patience.

3. You are also an AUTHORITY;

Yes! You are reading it correct. Here, you are recognized as also an authority apart from mere a

student. We all know about institutes where students are only the part of classrooms, but here you

are the part of the whole institute. The well being of IMMC depends on you. Your decision is equally

granted as of the faculty. You are an important and advisory part of the institute and here IMMC is

different from others.

4. THE EXPOSURE YOU NEED;

Every student seeks an exposure, but how many institutions give their students what they want?

IMMC keeps its students in the forefront. Its objective is to be known by the name of their students.

Being a student here, I get the chance to host and participate in many events organized by it. IMMC

has the capability to find the diamond in you.

     5.  PERSONALITY DEVELOPMENT;

I was a very shy person few months ago. Coming out of my shell was like impossible for me. But the

learning process I am going through in here is giving me confidence to explore my potentiality

everyday. Now, I host events, take part in debates. It is a great transformation in me. This institute is

not only giving me insights on digital marketing but also enhancing my personality. Let me assure

you that IMMC does not posses any mentality of doing business by selling education, but genuinely

wants to train the students by inducing the required knowledge from every aspect.

6. TEACHES YOU HOW TO SURVIVE IN THE MARKET;

When I started with my classes, I thought IMMC will teach me what digital marketing is, and how I

can pursue it in my future. But after few classes I discovered that the goal of this institute is not only

providing the knowledge of a certain course, but also up skill a student with enough potential to

survive in the market on his/her own. Not just I am learning about digital marketing, but getting the

intricacies of strategies to start as an entrepreneur as well. IMMC is making their every student a

complete package of knowledge, wisdom, confidence, capability and a true marketer.

    7.  NEVER FAKES A PROMISE;

To start a new educational institute you always have to make certain promises to the students, to

prove yourself better than others. But how many of them can keep their promises?

 IMMC has also made promises, but what makes it extraordinary is it never fakes a promise. It fulfills

every promise it has made. To me the institute has promised a better learning process, but it is

giving me more than that. I am proud to be a part of it.

8. NOURISHES YOUR MIND;

Planting a seed in a pot is not enough to make it a fully grown tree. You have to nourish it day by

day. Likewise, a mind of a student is very delicate and needs the correct and appropriate

nourishment. Here your mind is in the correct hands, you just have to believe in yourself that’s all.

9.  UNDERSTANDS YOUR NEEDS;

A student is in need of many things and with every student it differs. Some of us want attention,

some seek help, some are in need of a guide and some just need the answers of their queries.

IMMC understands your needs and help you in every possible way.

10. HOLDS YOUR HANDS FOREVER;

Once you get connected with IMMC, it will hold your hands forever. May be your course is over and

you are employed, may be you have started your own business, no matter where you are, and

whatever you are doing, you are always welcome to the institute. Once you are student here, you

are part of it forever.

Welcome

 immckolkata

 

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 3rd September, 2015

 

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 Blog

Dear Students,

Welcome to IMMC Kolkata student interaction zone.

We are happy to launch this blog for our students who can discuss and publish blogs on various

digital marketing topics.

What are you waiting for? Get your first blog hit the Internet right now.

Enjoy and Cheers !!!

IMMC Student Relations team

WelcomeDear Students,

Welcome to IMMC Kolkata student interaction zone.

We are happy to launch this blog for our students who can discuss and publish blogs on various

digital marketing topics.

What are you waiting for? Get your first blog hit the Internet right now.

Enjoy and Cheers !!!

IMMC Student Relations team