Digital MarketingDigital Marketing

India’s Leading Govt. authorised digital marketing training institute

for Fresher, Professional & Entrepreneur

Become a Digital Manager

Govt. Certied Training Institute

Digital Marketing Course

SmartBrains Track Record

25000 Trainees Trained in Skill Development Project in Various Sector

Digital Marketing

Class Room & Live Online Training By Industry Experts

Digital Marketing

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ABOUT SMARTBRAINS

SmartBrains is the global market leader in providing high-level training services

Provider to the IT sector (Software Development, Digital Marketing, Online Marketing,

Internet Sales, Advertising, Media Industry, Public Relation Agency, E-commerce,

Dotcom, Entertainment, Publishing, Online Branding). Operating nation wise over the

last 8 years, our courses are widely acknowledged within the Digitalization community

for quality and up-to- date information. Our success and distinguished reputation is

down to our commitment to the industry, a high-level of expertise, sector knowledge,

cultural diversity and experience that comes from organizing many courses.

SmartBrains engineers and technologist Pvt Ltd. has received recognition, endorsement and

afliation from National Skill Development Corporation of India (NSDC) and various Skill

Sector Councils as an authorized training provider under various trades. SmartBrains

provide skill based training for engineering/non-engineering candidates as per their

interest. As a training institute we will provide complete practical knowledge based skill

training, recognition & certication from NSDC & Sector Skill Councils. Students who

successfully complete their certication from SmartBrains may be able to apply for

recognition of their qualication within the local education system. Trainees will be awarded

by a National level certication approved & provided by National Skill Development

Corporation of India (A PPP promoted by Ministry of Skill Development & Entrepreneurship,

Govt. of India) which is broadly accepted & recognized across the globe.

ACCREDITATION & AFFILIATION

Digital Marketing

SmartBrains is the ultimate choice for all the working

andFresher Graduates in IT Skill Development training

requirements. Our extensive training courses Because:

ü Get Training from Industry Expert

ü Make yourself a Google & NSDC certied

professionals to attain growth in IT industry

ü Learn Digital Marketing Basic to Expert Level

ü Practical Training on Live Project

ü books and research materials & Industry study

ü Build your Website under Training

ü Free Doubt Session & Back up Support

ü Get Job offer after Completion of Course

WHY SMARTBRAINS

WHAT YOU WILL GAIN

u Learn 80% Practical Training Session

u Understand Google Algorithm &

guideline for Digital Marketing

u Practice on Live Project

u Discuss after completion of Module

u Search Engine Optimization

u Google Adwords Practical

u Create Shopping Advertisement

u Learn to Create You Tube Channel

u Learn Affiliate Marketing

u Learn Start a Online Business

u Make your own Website

u Create Facebook Advertisement

u Work as Freelancer

u Tips of Digital Marketing Expert

ü Our extensive portfolios of training courses

are:

ü 100% focused on Branding & Lead

Generation techniques through online.

ü G u i d e d b y i n d u s t r y r e n o w n e d

professionals wi th unprecedented

knowledge of Internet Marketing industry.

ü High interactive program with practical and

relevant case studies.

ü Training by extensively researched self

developed cutting edge techniques.

ü Perfect opportunity to develop network and

experiences with knowledge sharing.

ü Designed for both fresh engineers and

working professionals to attain growth in

IT/Media/Dotcom industry

ü Interactive, interesting and motivational

training sessions.

ü Access to enormous reference books and

research materials. sessions.

ü Skilled fresher & Graduates Digitally

ü Profile opportunity in Digital Media

Industries.

PURPOSE

Digital Marketing

Introduction to Digital Marketing

— Fundamental of Digital Marketing

— What is Digital/Online/Internet Marketing

— Preface to online Marketing

— How Digital Marketing Works

— Importance of Digital Marketing

— Key Concepts of Digital Marketing

— Traditional vs Digital Marketing

— The Opportunity of Digital Marketing

— Characteristics of Digital Marketing

— Main Search Engine

— Process of Lead Generation

— Advantage of Digital Marketing

Website Planning, Designing & Creation

— How To Choose a Domain Name

— Domain Hosting

— Under standing of Domain Extension

— Understanding Website Navigation

— Website Designing Basic

— Types of Website

— Difference Between Dynamic & Static Website

— Website vs Portal

— Word press Tutorial

— Website Structure

— Basic Graphic Design

— Shopping Website Fundamental

— In Hand-pratice Training

Search Engine Marketing (SEO)

— Major Function of a Search Engine

— Different types of Keyword

— How search engine works

— Google trends & insight Steps in SEO

— Types of Backlink

— Page Rank, Alexa & Link Bait

— PA, DA, & PR

— Case Study of White Hat SEO

— Case Study of Black Hat SEO

— On-page Optimization

— Website analysis

— Keyword Analysis

— Creating Site-map

— Creating Robots File

— Meta Tag Development

— Optimize SEO Content

— Check Duplicate Content

— Off-page Submission

— Social Book marketing

— Classied Submission

Digital Marketing

Google Adwords/PPC Advertising

— Understanding of Google Adwords

— Why use Google Adwords

— Understanding Advertising Goals

— Techniques of Keyword Research

— Creating Campaign and ad Group

— What is Bidding

— Bidding Strategy in Adwords

— Campaign Optimization

— Campaign Report Creation

— Billing & Account Method

— PPC/Search Advertising Module

— Display Advertising Module

— Video Advertising Module

— Mobile Ads Marketing Module

— Remarketing Techniques

— Keyword Planning for Advertising

— Landing Page Creation

— Google Adword Strategy

— Location Target Ads Creation

— Campaign designing

— Conversion Tracking

— Google API

— What is KPI

— Mobile Ads Tracking

— Shopping Ads Creation

— Android Apps Ads Techniques Search Media Marketing

— Facebook

P Creating Strong Proles on Facebook

P Creating Pages & Groups

P Product Brand Promotion Techniques

P Facebook Advertising Module

P Lead Generation on Facebook

P Brand Awareness

P Facebook marketing Apps

— Linkedin

P Creating Strong proles on Linkedin

P Creating Brand Prole

P Product Brand Promotion Activites

P Linkedin Advertising

P Branding on Linkedin Network

— Google+

P Imprtance of Google+

P Benets of Prole

P Search Engine Empacts

P What we implement?

— Twitter

P Creating Strong Prole on Twitter

P Product Brand Advertisement

P Retweetin, Hash Tag, Tagging

Digital Marketing

Afliate Marketing

— Fundamental of Afliate Marketing

— What is afliate Marketing

— Afliate Management Agencies

— How to Sell Product on Shopping Site

— Product & Service Marketing

— How to Get Trafc from Afliate Network

— Commission Based Lead Generation

— Earn Money from Afliate Network

— Concept of Online Reputation Management

— Brand Building

— How to Suppress Negative Result in Google SERP

— Rebuilding Brand Image

— Brand Building Tools & App

— Positive Negative Brand Building

— Increase Review on Product Page

— Increase Brand Reputation

— Techniques & Tools for ORM

— Various Network for Brand Building

— Management of Negative Comments

— How to solve Negative query.

Content Management & Marketing

— Importance of Content Marketing in SEO

— Content Writing Strategy

— Content Distribution

— Check Duplicity Tool

— Various Content Publish Network

— Writing Skill Management

— Article, Blog, Press Release Writing Techniques

— Keyword Density in Content

— How to create Catchy Healing

— Understanding of Hyperlink

Targeting- International & Geographic Based

— Internet Marketing Tools Based on Geo Targeting

— Keyword Selection Based on Location Targeting

— How to Target International Country

— Keyword Selection Based on Geographic Targeting

— Launch International Campaign & Lead Generation

Digital Marketing

Google Web Analytics

— Introduction to Google Analytics

— How to set up analytics account

— How to add analytics code in website

— E-commerce Tracking

How Google analytics works —

— Google analytics account structure

— Create goals and conversions

— Google analytics insights

— Starting with Google analytics

— Techniques of setup goals

— Different types of goals

— Understanding bounce & bounce rate

— Understanding of exit rate & bounce rate

— How to reduce bounce rate?

— Monitoring trafc sources

— Monitoring trafc behavior

— Links AdWords and analytics account

— Benets of integrating AdWords & analytics

— Create customized reports

Video Marketing

— Video Creation

— Various types of Video Creation Tools

— Advertising on YouTube

— Branding & Lead Generation with YouTube

— Uploading and Managing Videos

— How to promote Videos

— Understating of Video Network Site

— Optimizing Videos for Search Engine

— Search Engine Optimization of Videos

E-commerce

— Understanding of E-commerce industries

— Types of E-commerce Sector

— What is E-commerce Strategy

— How to Work on E-commerce Website

— Include 10 more Topics in E-commerce Marketing

— International E-commerce Strategy

Digital Marketing

E-mail Marketing

— Fundamental of email marketing?

— What is SMTP

— Means of IP address

— Roles of Sender Id

— How email works?

— Issue in sending bulk emails

— Techniques for Sending Bulk Mail

— Various Tools for Sending Bulk E-mail

— Types of email marketing- Opt-in & bulk emailing

— Setting up email marketing account

— Creating a broadcast email

— What are auto responders?

— Creating auto responders E-mail

— Best practices to send bulk emails

— Strategy for bulk mail land in inbox instead of

spam folder

— Top email marketing software's

— How to testing Main in Inbox?

— Implementing Effective E-mail Campaigns

— Designing Principle for E-mail NewsLetter

— How to Create a HTML Email?

Become a Blogger

— How to do Blogging

— Make your Blog Popular

— Select theme for Blogger

— Become a Blogger

— Various Network for Blogging

— Build your Brand as Blog

— Writing Blog TechniquesMobile Marketing

— Mobile Marketing

— Concept of Mobile Marketing

— Development of Mobile Marketing

— Various form of Mobile Marketing

— Strategy for Mobile Marketing

— Various Tool & Techniques for Mobile Marketing

— How consumer use Mobile Marketing

— Mobile Apps Advertisement & Analysis

— Techniques of Measuring & Managing your

Campaigns

— Apps Installation Advertisement

Google AdSense

— What is AdSense?

— Benets of Google AdSense

— How to Get approval from AdSense?

— Placing ads on your Blog or Website

— Do's and Don'ts of AdSense approval

— Top 10 Ads Website

Digital Marketing

Digital Marketing

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