Empowering Generation Z

12 Digital Bites 4 Digital Marketing ObjectivesHow to boost engagement on social media

Content marketing tactics to whet the appetite of your customers

Video marketing strategies to tell your unique story

How to create brand advocates for your business

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A Tip in a Tweet

Personalization, video & real-time marketing are the biggest trends in social media marketing. Adopt this strategy & the algorithms will thank you for it!

@tweetsbyJSB

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Digital Bite 1 | PERSONALIZATION IS LIKE SALTObjectiveBoost engagement on social media

The Happy Pear on Snapchat

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The Happy Pear on Snapchat People, Food, Personality, Life, Family, BTS

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Digital Bite 2 | VIDEO, THE SECRET INGREDIENTObjectiveBoost engagement on social media

By 2020 80% of all content on the Internet will be video

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Digital Bite 3 | PAY TO PLAYObjectiveBoost engagement on social media

Pay To Play But Get Your Return

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Strategic Facebook Advertising

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Digital Bite 4 | THE RIGHT CONSISTENCYObjectiveContent marketing tactics

Be consistently social

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Digital Bite 5 | VISUAL STORYTELLING ObjectiveContent marketing tactics

Curate Customer Generated Content

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Digital Bite 6 | Long Tail Keyword ResearchObjectiveContent marketing tactics

Produce Content People Want!

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Keyword research pays off!

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Digital Bite 7 | STORYTELLING NOT SELLINGConvert brand advocatesObjective

Whats your story?

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Digital Bite 8 | OWN YOUR COMMUNITYObjectiveConvert brand advocates

Bring your community on a journey.ultimately to your website!

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JSB Top TipAUTMcode is a simple code that you can attach to a custom URL in order totrack a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.

Set up UTMs in Google Analytics to track source of all leads and conversions

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Digital Bite 9 | WHOS EATING AT YOUR TABLE?Convert brand advocatesObjective

10 Digital Marketing Metrics

Website Traffic: total visits, traffic by source, new V returning visitorsConversion Metrics: Bounce rate, total conversions, click through rates, cost per conversionRevenue metrics: Cost per lead, cost per acquisition, return on investment

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Digital Bite 10 | CONTESTS & REWARDSObjectiveConvert brand advocates

Please dont LIKE & Share!

Digital Bite 11 | How To / EducationalObjectiveVideomarketing tactics

Read my blog posts

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Digital Bite 12 | Go LiveObjectiveVideomarketing tactics

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FINALLYAN EXTRA DIGITAL BITECREATE A MISSION STATEMENT FOR EACH SOCIAL NETWORK

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Want more digital tips?

Email me or tweet me! joanne@digitaltraining.ie@tweetsbyJSB

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Want to learn practical digital marketing skills every month? Join my community.

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Bigmarker.com/digitaltraininginstitute

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