Digital Marketing and social networking in business environtment

8/9/2019 Digital Marketing and social networking in business environtment

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DIGITAL MARKETINGSOCIAL NETWORKING

AND

>> IN THE BUSINESS ENVIRONTMENT

Kifthiana Mairisha

Dede Srat!anAsr" Dai


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These are s#!e di$ita"

data %e ""e&t fr#!

'ari#s s#r&e(We Are S#&ia") Statista)Di$ita"*ar&) Shar#nGadin+s Arti&"e) G##$"eDis,"a- Net%#r.) /L A0iata) 1#t2e) Sear&h En$ineWat&h) Sear&h En$ine Land

FEEL FREE

WATCH!


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34 5UTA

ONLINE *O*ULATION in INDONESIA

S#r&e( eMar.eter) 6784

A"%a-s C#nne&ted

DID 1OU

KNOW9

:ROMAM TO

*M


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34 5UTA



The Data

DID 1OU

KNOW9


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34 5UTA



The Data


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The Data


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;esti#n


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USA ( S#&ia" Media in the %#r.,"a&e


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USA ( S#&ia" Media in the %#r.,"a&e


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The Ans%er

The re&ent trends that !an-

!,anies are restri&tin$ a&&ess t#s#&ia" !edia at %#r. f#r thee!,"#-ees) 2e&ase (

•The e!,"#-ers ha'e the 'ie% thate!,"#-ees ta.e !"ti,"e 2rea.s t#s,end ti!e #n s&h sites) %hi&h intrn "ead t# "#ss in ,r#d&ti'it-

•One thin$ is t# .ee, in !ind is thate!,"#-ees a"read- ha'e a&&ess 'ia,ers#na" de'i&e=

On the #ther hand) a&rdin$ t# dataa2#'e) s#&ia" !edia is a"read art #f


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The Ans%er

N#% %e are a"" nne&ted ea&h #ther=

H#%e'er) a""#%in$ a&&ess t# s#&ia"!edia sites at %#r. t# the e!,"#-eessh#"d de,end #n the t-,e #f2siness=

In #r #,ini#n) ,e#,"e %h#! %#r. in%hi&h %#r. reires f"" f#&s #f thee!,"#-ee s&h as ?nan&ia" institti#nand h#s,ita" sh#"d n#t 2e a""#%ed

sin$ s#&ia" !edia) 2e&ase(•Distra&ti#n t# e!,"#-ees at %#r. •Ti!e %asta$e @ S#&ia" Media &an 2eaddi&tin$ and ti!e ns!in$•In&rease n,r#d&ti'e ti!e @e!,"#-ees &an easi"- ns!e h#rs


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The Ans%er

C#!,anies in %hi&h ,r#d&ti'it- #fan e!,"#-ee is !easred 2- the

antit- and a"it- #f the %#r.a""#%ed their e!,"#-ees t# a&&esss#&ia" !edia) 2e&ase(•*r#d&ti'it- is n#t a !easre #f the

ti!e e!,"#-ees s,end at %#r.en$a$ed in n#n%#r. %#r. a&ti'ities=It+s a !easre #f #t,t= Use #fS#&ia" Media &an a&ta""- he",in&rease #t,t=

•The e!,"#-ee sh#"d 2e !easred#n the tar$et a&hie'es and thea"it- !aintained

•


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;esti#n


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Inte$rated Mar.etin$ Strate$-

INTEGRATED

MARKETING

OBJECTIVE


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Di$ita" Mar.etin$ Strate$-


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Case Std-( /L A0iata

O&t#2er 6th

) 678


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/L A0iata We2site


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/L A0iata M#2i"e Mar.etin$


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/L A0iata 7n :a&e2##. T%itter

5#int( O&t#2er677F


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SEO /L A0iata


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Sear&h En$ine Mar.etin$


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Sear&h En$ine Mar.etin$ /L A0iata


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SEO SEM /L A0iata


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Inte$rati#n 7f Oine Mar.etin$ /L A0iata


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/L A0iata Vide# Ads


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/L A0iata ( Banner Ads #n 1# T2e


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/L A0iata ( *re R#"" Vide# Ads #n 1# T2e


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;esti#n


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The Ans%er

There is a 2i$ d#%nside in 2"#&.in$ s#&ia"!edia f#r the e!,"#-ees= :#r #ne)e!,"#-ee !#ra"e and satisfa&ti#n see!st# 2e &"#se"- re"ated t# s#&ia" !ediaa&&ess) e'en !#re s# %hen the !,an-itse"f ses s#&ia" net%#r.s f#r 2siness#2e&ti'es) -et restri&ts e!,"#-ee a&&esst# the sa!e sites= The e!,"#-ees %i""a&&ess s#&ia" !edia an-%a-) 2"#&.ed 2-

!,an- #r n#t= The- %i"" se their #%nde'i&es #r e'en ?nd a %a- t# a&&esss#&ia" !edia #n -#r !,anies s-ste!s=*ers#na" de'i&es &an n#t 2e !#nit#red

and are #ften "ess se&re) %hi&h 2rin$s ane% ris.s a"#n


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C#n&"si#n

Usin$ S#&ia" Media in the%#r.,"a&e de,ends #n t-,e #f#r #2J=

Di$ita" Mar.etin$ is a !st…

S#&ia" Media is a"read- ,art #f #r"ife J


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Digital Marketing and social networking in business environtment

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