Digital Marketing and Full Stack Web Developer Training Programs for Summer 2016

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01/03/2022 www.roadtonaukri.com 1

Transcript of Digital Marketing and Full Stack Web Developer Training Programs for Summer 2016

Page 1: Digital Marketing and Full Stack Web Developer Training Programs for Summer 2016

01/05/2023 www.roadtonaukri.com 1

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Course Info Learning outcome Curriculum highlights

Certified Full Stack Web Developer Foundation Level(RTN-FS-F)

•60 hours over 10 days•40 students per batch

Prerequisite - None

After successful completion of the course, participants will have:

• Understanding of basic web technologies (HTML, CSS, javascript)

• Understanding of key web application design patterns

• Hands on experience of Node.js, Express and core modules

• Working knowledge of MongoDB, Mongoose and data management

• Working knowledge of API design, basic web server

• Hands on experience of hosting and scaling cloud web apps

• Fundamentals of web technologies - HTML 5, CSS 3 & Bootstrap, javaScript & jQuery• Introduction to web architectures

(n-tier, MVC, MV*)• Node.JS fundamentals• Npm & Core modules• Basic Node Server• MongoDB• Interacting with MongoDB using

Mongoose• Designing node.js APIs• Overview of Angular.js• Hosting and scaling websites on

cloud providers

Certified Full Stack Web Developer Foundation Level (RTN-FS-F)

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Course Name Learning outcome Curriculum highlights

Advanced Full Stack Web Developer Advance Level(RTN-FS-A)

•40 hours over 08 days•25 students per batch

Prerequisite – RTN-FS-F

After successful completion of the course, participants will have: • Understanding of advanced

concepts of javascript, node.js and web design• Hands on knowledge of Express.js,

EJS and Session management• Hands on knowledge of database

modeling and management with MongoDB• Implementing angular.js

components• Understanding of REST APIs and

Socket.io• Hands on knowledge of basic

tooling and linting• Basic understanding of ES6 and

Typescript

• Advanced JavaScript• Advanced Express.js, Middleware and session

management • Template engines• Layouts & partial views• Bootstrap and mobile first design• Database modeling & connection with

MongoDB• MongoDB - Querying, CRUD operations,

indexes, full text searches• User Authentication & Social integration

(Facebook, Google, LinkedIn etc)• Designing REST APIs• Data binding and API consumption with

Angular.js• Angular.js - Controllers, Services, Directive, and

filters• Hosting, debugging and scaling node.js web

apps on cloud platforms• Socket.io• IDE and Tooling, linting• ES6 and beyond• Introduction to TypeScript• Google analytics and real time tracking

Advanced Full Stack Web Developer Advance Level (RTN-FS-A)

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Course Name Learning outcome Curriculum highlights

Certified Azure Solution Associate (RTN-ASA)

•20 hours over 05 days•25 students per batch

Prerequisite - None

After successful completion of the course, participants will have:

•Understanding of the concepts of Cloud Computing and Microsoft Azure as a Cloud Computing platform•Knowledge of the types of cloud services•Hands on experience of managing various cloud resources (VM, Web site hosting, SQL, Redis etc)•Hands on experience of setting up and working in cloud centric development environments• Implementing IoT hub, Search APIs, Caching•Understanding of cloud specific application designs and patterns

• Introduction to Cloud computing• Azure Services and Management

portals• Azure web sites - Development,

Hosting and Scaling• Managing Virtual Machines• Managing Data in Cloud - Azure

SQL and DocumentDB• Blob and Table Services - Storing

files and media in Azure• Mobile Services, Schedulers and

Continuous Integration• Internet Of Things (IoT) hub• Azure Search and Redis Cache• Designing Cloud applications for

resiliency

Certified Azure Solution Associate (RTN-ASA)

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Course Name Learning outcome Curriculum highlights

Certified Digital Marketing Associate (RTN-CDMA)

•60 hours over 10 days•40 students per batch

Prerequisite - None

After successful completion of the course, participants will have:

•Ability to get an entry level job as highly demanded Digital Marketer•Understanding of what is digital marketing and where to start•Know how to use digital marketing tools and techniques•Get hands on experience of campaign management using Facebook, Google Display Network, Google Adword, Twitter, LinkedIn and YouTube •Learn how to measure and monitor success of a digital campaign using major platforms

Introduction to Digital MarketingDigital Marketing Foundation

Pay per click Social MediaContent MarketingEmail Marketing Mobile Marketing

Executing Digital Marketing Google AdWordsFacebook YouTube and Video LinkedInTwitter

Managing Digital Marketing CampaignsCreating a Digital Marketing StrategyTargeting your audience Getting the right channel mixCampaign Management Campaign Measurement

Building your brand!

Certified Digital Marketing Associate (RTN-CDMA)

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Course Name Learning outcome Curriculum highlights

Advanced Web Analytics using Google Analytics (RTN-AWA)

•20 hours over 05 days•25 students per batch

Prerequisite – none

After successful completion of the course, participants will have:

• Derive insights out of Web Data• Generate valuable data from

internal research analysis• Confidently analyze and provide

business solutions• Explore the various features of Web

Analytics, multi-channel Analytics• Conduct qualitative research and

deliver actionable "data driven" business insights

• Introduction to Web Analytics - Web Analytics Fundamentals, Google Tag Manager

• KPIs and Analytical Techniques - Conversion rate, Loyalty & Recency

• Segmentation - Acquisition, Behavior, Outcomes

• Reports and Metrics Making Web Analytics Actionable - Website path analysis, Data driven decision making, Business Impact Analysis, Qualitative and Quantitative analysis, Questions and hypothesis, Interpretation

• Experimentation and Testing - A/B splits, Multivariate testing

• Multi-channel Analytics• Social Media Analytics - Conversion rate,

Amplification rate, Applause rate, Economic Value

• Google Specific Techniques and Reports

Advanced Web Analytics using Google Analytics(RTN-AWA)

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