Digital Marketing and Branding Life Rafts - Denise McGaha

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_______________________________A Show House built in a tent (In 16 Days)

1. As a designer with a blog, there is one project that sets your brand apart. You may not see it at first, but it’s there.

2. What is it for you? A look? A process? For me it was a TIMELINE CRUNCH.

3. Look back at your work and see which project was your favorite or has the most visceral response from readers or clients. The answer of your branding life raft lies in this project.


Individuality Builds Your Life Raft

1. What is your story? Where did you start and how does it that path make you different?

2. Be One-Of-A-Kind. Imitation only makes you #2.

3. Use every chance you have to tell your story through your work. Making sure your work always reflects your brand is the key to building your Life Raft.


Be your brand in ways you have never imagined

1. Network, network, network. We often end up on an island designing and blogging our hearts out and forget that networking is the basis of community. Sharing your brand with others builds your Life Raft. DBC is the perfect place to do this.

2. Let your brand cross over into everything you do. I design my personal life with a deadline too. I live my brand….do you? Does your design aesthetic translate to your personal life?

3. Don’t stray! Make sure your posts and your design projects are brand focused and always bring them back around to supporting your brand. It will make your story all the more relatable.


Translating Your Brand Into Diverse Income Streams – My Story

1. Brand Ambassadorship – Corporate knowledge, long-standing customer and owner of a design firm for 15 years. My role as brand ambassador for Currey & Co. combines all of these to create an #insideroutsider. Someone on the outside who shares knowledge both ways, making me an insider too.

2. Product Lines – Launching Mirror Line of my own design, Product Licensing with a group of designers creating a capsule collection for Plexi-Craft. What products do you design and what reach do you have to bring design and buyers to a manufacturer?

3. Long Standing Sponsors – through posts, through managing customer events, through speaking engagements and representation opportunities


The Digital Branding Must-Haves

1. Your Story – It’s Yours and Yours Alone

2. Your Skill – Sharing your Brand and Skill with others and not being shy about it

3. Your Relationships – Rely on those relationships you have built to buoy your raft. They will be your life preserver and every raft needs one….or more. Mentors, Manufacturers, Associates, Designers & Bloggers

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Digital Marketing and Branding Life Rafts - Denise McGaha

Design

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