How to Increase Digital Marketing ROI Using Predictive Analytics
Digital Marketing Analytics project
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Transcript of Digital Marketing Analytics project
![Page 1: Digital Marketing Analytics project](https://reader034.fdocuments.in/reader034/viewer/2022052405/58a274291a28ab94628b6671/html5/thumbnails/1.jpg)
BAKERY
Mail Chimp or Constant Contact?By: Hannah Slocum
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MailChimp ConstantContact?
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MailChimp ConstantContact
-Subscribers can join groups at sign up, or client can add hidden groups based on internal data
-Create custom campaigns by list
-Send targeted event invitations based on location -Use tags to group customers based on common traits
-Email only most engaged customers about special offers and events
-Create custom fields to maintain detailed contact records
-Segment by date added or whether they have made a purchase or not
-Add group of contacts to a list
-Offers pre-built segments based on most common segmenting conditions
-Create and save an auto-updating segment based on specific criteria
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MailChimp ConstantContact
-View individual campaign reports to monitor audience growth, campaign engagement, and e-commerce performance
-Engagement reports that show sends, opens, andclicks (who is engaging over time and who isn’t
-Interactive Graphs that show individual subscribersto see how many emails were opened, what % clicked (w/ click heat map), list growth, and subscriber location
-Compare Campaigns (up to 5)
-Find which emails bounced or users unsubscribed to delete from mailing list
-Click-tracking heat map
-Compare to other MailChimp users in your industry, so you can see effectiveness relative to competitors
-Track Mobile open rate vs desktop opens
-Subscriber activity reports w/ a list of subscribers that didn’t open so you can modify campaigns
-Revenue Reports find out which customers make a purchase and what they buy; analyze ROI and goals
-VIP and printable reports for those w/o access
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MailChimp ConstantContact
$875.00 per month $895.00 per month
-offers upgraded packages for anadditional cost
-offers upgraded packages for an additional cost
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MailChimp ConstantContact
-Site is easy to navigate -Site is difficult to navigate
-Step by Step instructions -Vague instructions
-Tutorial Videos -Tutorial Videos
-User-Friendly -Not user-friendly
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MailChimp ConstantContact
-Phone Service (Hours not provided) -Phone Service 7am-11pm M-TR; 7am-9pm F
-Live Chat Support -Online Chat with Customer Service Rep
-Email Service -Online Community
-Blog -Knowledgebase for FAQ’s
-Available on Twitter -Email Contact
-Self-Service Search -Available on Twitter
-Video Tutorials and webinars
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MailChimp ConstantContact
-Connect w/ hundreds of e-commerce integrations -Customizable Templates
-Flexible designs w/ easy to use templates -Mobile App to send emails and monitor success
-Powerful Automation -List Builder App
-Mobile Apps that let you check reports, add notes to a contact, or send a campaign from anywhere
-Integrates with hundreds of Apps (Salesforce, Outlook, Inuit, etc.)
-Integrations with popular Apps like Facebook, Twitter, SurveyMonkey, etc.
-Personalized Messages
-Personalized Messages -Autoresponder
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Segmentation Reporting Price Ease of Use CustomerService
Other
Mail Chimp
Constant Contact
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And the winner is…
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