Your sub-title hereDigital Life of Vietnamese University Students

Executive Summary

• Smart phone ownership = 65%, Notebook = 73%• Popular activity on smartphone - Messaging = 75%, Web =

74%, Email = 49%• Facebook is dominant messaging. Yahoo! and Twitter high

ratio of “installed but not used”• Internet usage per day = 5.1 hours, Facebook = 2.6 hours• Average Facebook friends = 526 friends• 58% of university students shop online• Fashion, Book, IT products are top 3 of popularity in online

shopping• Lazada, Vatgia, Hotdeal are the top 3 of popularity

Method of going to schools

< 5 min; 12%

6 - 10 min; 27%

11 - 20 min; 29%

21 - 30 min; 16%

31 - 40 min; 9%

41 - 60 min; 5% > 1 hrs; 4%

How long does it take from home to school

by motorbike; 33%

by walk; 29%

by bus; 18%

by bi-cy-cle; 14%

by electronic bi-cycle; 4% others; 1%by car; 1%

How do you go to school?

How do you spend your weekly hours?

School class

Homework, Class review

Report

Study (e.g language)

Part-time jobs

Club activites

Go out with friends

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

- 5hrs 6-10 hrs 11-15 hrs 16-20 hrs21-25 hrs 26-30 hrs > 31 hrs

17.4 hr

12.7 hr

8.9 hr

9.7 hr

10.6hr

8.8hr

10.8hr

Average

How much do you receive per month?

Money from part-time job

Money from parents

Money from the government

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0 1-1M 1-2M 2-3M 3-5M 5-7M 7-10M >10M

1.3 M VND

1.8 M VND

0.5 M VND

Average

What device do you have?

Notebook

Smart phone

Motorbike

Bicycle

TV

Tablet

Digital Camera

Electronic bicycle

0% 10% 20% 30% 40% 50% 60% 70% 80%

73%

65%

44%

42%

20%

17%

16%

12%

Smart phone ownership = 65%, Notebook = 73%

What kind of activities do you do on smart phones?

Listening to music

Messaging

Alarm

Web browsing

Take a photo

Game

Watch a video

Email

Check the blog

Online shopping

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

78%

75%

75%

74%

69%

68%

64%

49%

35%

23%

Once / week Several times / week DailySeveral time / day Every hours Series6

Messaging = 75%, Web = 74%, Email = 49%

What smart phones do you have?

Samsung

Nokia Apple Others LG Sony ASUS HTC OPPO Lenovo0%

5%

10%

15%

20%

25%

30%

27%

19%

15%

10%8% 7% 7%

5%3% 3%

* Answers from those who have smart phones only

What kind of messaging services do you use?

Facebook

Zalo

Zing Me

Skype

Yahoo Messe

ngerViber

Line

Instagram

Twitter

BeeTalkTango

WhatsA

PP

KakaoTalk

Pinterest0%

10%20%30%40%50%60%70%80%90%

100%90%

66%

45%37%

30% 27%21%

17% 16%12% 10% 9% 8% 5%

I use it I installed but not used

Facebook dominant. Yahoo! and Twitter high ratio of “installed but not used”

How long do you user internet / Facebook?

< 30 minutes

30 - 1 hour

1 - 2 hours

2 - 3 hours

3 - 4 hours

4 - 5 hours

5 - 6 hours

6 - 8 hours

> 8 hours0%

5%

10%

15%

20%

25%

2% 1%

5%

11%13%

17%16%

17% 18%

11%

19%

23%

16%

12%

7%

3%6% 5%

Internet Facebook

Internet = 5.1 hours, Facebook = 2.6 hours

What kind of activities do you do on Facebook

Comments to others’ posts

Check friend's status

Share the posts

Post recent activities

Post life event

Tag the posts

Looks for connection of careers

Follow corporate pages

Play game

Follow celebrities

Look for friends of same interests

Check-in

Buy things

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

77%74%

64%62%

59%58%

53%50%

45%45%

42%41%

30%

Frequently Sometimes 列 2

How many Facebook friends do you have?

Less than 50

51-100 101-300 301-500 501-800 801-1000 1001 - 1500

More than 1500

0%

5%

10%

15%

20%

25%

30%

35%

40%

3%

7%

35%

22%

13%

5%8%

6%

Average Facebook friends = 526 friends

What is your source of information?

Face

book

Websit

e TV

Youtube

From fri

endsEmail

Mag

azine

From pare

nts

Newspap

erBlog

Other

0%

10%

20%

30%

40%

50%

60%

70%

80%

News Fashion entertainment

Facebook / Website most common info source

Popular Site

* By Free words response / Mix of website and facebook page

EntertainmentFashion

No.1

No.2

No.3

No.4

No.5

News

Do you do online shopping?

Yes; 58%

No; 42%

58% of university students shop online

What do you buy online?

Fash

ion items

Book

IT products

Cosmeti

cs

Home applia

nces

Food

Others

Trave

l relat

ed

Flower

0%

10%

20%

30%

40%

50%

60%

49%

25% 25%20%

13%9% 8% 7%

4%

Fashion, Book, IT products are top 3 of popularity

* Answers only from those who shop only

Which retail do you user to shop online?

Lazad

a.vn

Vatgia.

com

Hotdeal.v

nTik

i.vn

Nhommua.com

123mua.vn

Muachung.v

n

Cungmua.c

om

Zalora.

vn

Lamido.vn

Sendo.vn

Other0%

5%

10%

15%

20%

25%

30%27%

22%20% 20%

17% 17%15% 14%

13%11%

8%

14%

Lazada, Vatgia, Hotdeal are the top 3 of popularity

* Answers only from those who shop only

Survey information

• Digital life of Vietnamese university student• Conducted on February, 2015• 800 male / female university students in Vietnam

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