DIGITAL LEADERSREMUNERATION

REPORT 2014

FOREWORDWelcome to The Up Group’s first annual Digital Leaders Remuneration Report.

We’ve undertaken this project to provide insight into digital executives’ financial compensation across a range of functions, levels and company types.

In order to create this report, we surveyed our network of digital leaders across Europe. We received almost 1,000 responses, the majority of which were from UK-based executives. Respondent demographics are set out on pages 2 and 3, and our methodology is described on page 24.

It goes without saying that these findings are based purely on the information provided by survey respondents, and therefore caution should be exercised before drawing firm conclusions from the data. However, the overarching trends outlined in this report are borne out by our day-to-day experience of building outstanding digital teams for the world’s most innovative companies.

We’re extremely grateful to everyone who took the time to complete the survey, and we’re delighted to be able to share our findings with you. If there’s anything in this report that you’d like to discuss, please do not hesitate to get in touch.

2-3 Survey demographics4-5 Trends6-7 Compensation vs. funding stage 8-9 Founders10-11 CEO12-13 General Management14-15 Technology16-17 Product18-19 Marketing20-21 Commercial22 Finance / Operations23 HR / eCommerce24 Methodology / About us

Clare Johnston and Robert SwerlingCo-CEOs, The Up Group

enquiries@theupgroup.com+44 (0) 20 3005 5600www.theupgroup.com

@TheUpGroupthe-up-group

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Head of …

Manager

IndividualContributor

Managing DirectorSenior Director

Director

EVP / SVP / VP

C-Level

Technology

Strategy

Product

Operations

Marketing

Insight / Intelligence

HR

General Management

Finance

eCommerce

Commercial

CEO

Advertising

Commerce

Dating

Energy

Entertainment

Financial Services

FMCG

Hardware

Leisure

Charity/NFP

Other

Search

Social

Software

Travel

1 to 50

51 - 200

201 - 500

501 - 1000

1000 +

Listed / Public

PE-backed

Privately owned

Male

Female

G E N D E R L E V E L F U N C T I O N C O M PA N Y S I Z E C O M PA N Y OW N E R S H I PS E C TO R

SURVEY DEMOGRAPHICSWe surveyed 954 respondents for our Digital Leaders Remuneration Report. This chart shows how they break down by gender, level, function, sector, company size and company ownership.

Communications

Education

Gambling

Gaming

Media and content

Professional services VC-backed

32

Head of …

Manager

IndividualContributor

Managing DirectorSenior Director

Director

EVP / SVP / VP

C-Level

Technology

Strategy

Product

Operations

Marketing

Insight / Intelligence

HR

General Management

Finance

eCommerce

Commercial

CEO

Advertising

Commerce

Dating

Energy

Entertainment

Financial Services

FMCG

Hardware

Leisure

Charity/NFP

Other

Search

Social

Software

Travel

1 to 50

51 - 200

201 - 500

501 - 1000

1000 +

Listed / Public

PE-backed

Privately owned

Male

Female

G E N D E R L E V E L F U N C T I O N C O M PA N Y S I Z E C O M PA N Y OW N E R S H I PS E C TO R

SURVEY DEMOGRAPHICSWe surveyed 954 respondents for our Digital Leaders Remuneration Report. This chart shows how they break down by gender, level, function, sector, company size and company ownership.

Communications

Education

Gambling

Gaming

Media and content

Professional services VC-backed

32

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TRENDS

Median salaries reported by male respondents were higher than for female respondents at every level— although the gap is smaller than that for the wider economy.

On average female respondents saw their base salaries increase by 10% from 2013 — almost 5 percentage points more than their male counterparts.

The only segment of survey respondents where women outperformed men in terms of median salaries was amongst female founders, who paid themselves 100.4% of male founders’ salaries.

Respondents with MBAs earn £362 more each year than those without.

Gender pay gap

MBA pay boost

Median male salary

10.54%

+0.3% of median salary

94.99%

90.13%

93.95%

77%

100.4%

C-Level

Managing Director / Senior Director / Director

CMI National Management Salary Survey

Founders

EVP / SVP / VP

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TRENDS

Median salaries reported by male respondents were higher than for female respondents at every level— although the gap is smaller than that for the wider economy.

On average female respondents saw their base salaries increase by 10% from 2013 — almost 5 percentage points more than their male counterparts.

The only segment of survey respondents where women outperformed men in terms of median salaries was amongst female founders, who paid themselves 100.4% of male founders’ salaries.

Respondents with MBAs earn £362 more each year than those without.

Gender pay gap

MBA pay boost

Median male salary

10.54%

+0.3% of median salary

94.99%

90.13%

93.95%

77%

100.4%

C-Level

Managing Director / Senior Director / Director

CMI National Management Salary Survey

Founders

EVP / SVP / VP

TRENDS

The median base salary of survey respondents increased 9% from 2013 to 2014, far higher than the rate of inflation and outperforming the average UK employee’s pay rise

Survey respondents reported that bonus payments made up 20% of their OTE. This was far higher than the average for the UK as a whole, and almost on a par with bonuses in the finance and insurance sector.

In the past 12 months, a quarter of all respondents moved into a new role. Of these, those within HR, Finance and Operations functions saw the greatest median salary increases. The movers included 10 respondents who founded their own companies and are now in CEO, Technology and Commercial functions (hence the % decrease).

Consistent growth in senior digital salaries

Support functions are in demand

Bonuses account for a fifth of overall salary packages

20% 25%6%

Average bonus %UK wide

Median bonus payments

Average bonus %Finance & Insurance

CEO

CommercialeCommerce

Finance HR

MarketingOperations

Product

Technology

Salary increase of British employees

Median base salary increase

Incomes Data Services Report, April 2014

9.09% 2.5% 2.4%

Inflation at Aug 2014 - Retail Prices Index

Office of National Statistics Office of National

StatisticsOffice of National

Statistics

-19.25%

3.00%4.43%15.61% 14.69% 6.22%6.84% 5.16%

-8.79%

54

PUBLICBase

Bonus

Salary % Change

Equity*

Benefits

Happiness

Previous Company

C-Level

EVP/SVP/VP

MD/Director

C-Level

EVP/SVP/VP

MD/Director

Pension

Healthcare

Company car

Living allowance

Gym

School fees

Life insurance

Other benefits

200,000

155,000

130,000

85,178

100,000

80,066

44,073

56,093

40,033

EVP/SVP/VP

MD

C-Level

86%

83%

41%

6%

19%

4%

62%

10%

PublicPE

Private VC

56%9%

24% 12%

PUBLIC

+11.71%

+3.33%

+8.33%

This table outlines how compensation packages compare between public companies on the one hand, and VC- and PE- backed companies on the other.

We asked respondents from public companies to provide us with the value of their annual equity or equity-like compensation, rather than a percentage; whereas with VC- and PE-backed companies we asked for the percentage of the company their options or equity represented, assuming all options were fully vested. The table also provides insight into the movement of executives between the different types of organisation during the previous 12 months.

*like compensation

COMPENSATION BYCOMPANY OWNERSHIPAND FUNDING STAGE

6

Base

Bonus

Series A Series B Series C+ PE Salary % Change

Equity

Benefits

Happiness

Previous Company

120,000 132,500 140,000 180,000

115,668 117,000 130,000 136,000

85,000

EVP/SVP/VP

MD/Director

C-Level 29,000 11,010 30,000 52,000

64,106

25,000

30,000

30,000

22,000

28,731

10,000

10,000

90,272

C-Level

EVP/SVP/VP

MD/Director 120,000 107,696

VC & PE

C-Level 4.5% 2%1.75% 1.7%

Pension

Healthcare

Company car

Living allowance

Gym

School fees

Life insurance

Other benefits

66%

58%

28%

0%

12%

2%

40%

22%

21%

35%

6%

3%

3%

0%

24%

50%

36%

47%

4%

2%

4%

0%

18%

42%

52%

64%

10%

4%

14%

4%

32%

27%

Public

PEPrivate

VC

VC

27%

3%20%

50%

Public

PEPrivate

VC

PE

35%

22%30%

13%

+1.49%

+6.84%

+4%

7

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FOUNDERS

4.38

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

98

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FOUNDERS

We have broken out Founder as a separate category – and excluded Founder salary and bonus data from the following pages – because in most cases Founders’ salary and equity are vastly different from other executives with similar job titles.

FUNCTION

COMPENSATION SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

VC

PE

Public

Private

20%

15%

80,133*

100,00020,000

80,133

120,000

180,300

395,000

2,000

24,500

0

150,000

120,000 18,000

40%

227,650 36,060

200,000 64,000

80,000 20,000

ProductMarketingHRFinanceOperationsStrategyCommercialTechnologyGeneral ManagementCEO

*Annual value of equity or equity-like compensation. 98

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CEO

4.26

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

1110

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CEOCOMPENSATION SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

Median Salary

Median Bonus

VC

PE

Public

Private

VC

PE182,50077,842

150,000

172,500

212,588

271,243

240,725

50,000

40,033

81,906

123,122

131,360

137,500 27,500

210,000 69,553

240,400 100,000

175,000 90,000

8%

10%

4%

197,649*

*Annual value of equity or equity-like compensation. 1110

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GENERAL MANAGEMENT

3.64

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

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GENERAL MANAGEMENTTITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

VC

PE

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

VC

PE

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

VC

PE

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

175,00060,181

171,53780,000

130,00045,568

110,181

180,000

145,000

211,947

275,000

17,500

50,000

40,000

110,973

120,000

150,000 45,000

176,293 57,053

243,000 104,000

176,293 48,145

92,000

140,000

200,200

180,000

180,000

30,000

72,500

60,000

96,160

80,000

150,000 75,000

165,630 30,050

186,000 90,000

145,000 56,093

120,200

107,500

121,364

165,000

144,240

30,000

43,000

37,734

56,500

52,500

120,000 39,408

115,000 60,000

144,240 60,000

120,281 31,123

This category excludes CEOs as they are considered separately on pages 10 and 11. It includes the following job titles: COO,VP International, MD Europe.

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TECHNOLOGY

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

3.82

1514

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TECHNOLOGYTITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

120,000

139,500

160,000

207,500

14,651

75,136

32,053

75,067

122,600 25,000

200,000 80,133

154,00031,000

137,72747,000

111,33525,000

120,000

95,000

125,000

220,000

162,000

10,000

10,000

34,000

100,000

69,750

120,000 18,000

165,000 79,500

95,000

84,140

101,000

140,000

7,500

36,060

25,000

30,000

100,000 19,000

140,000 35,000

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PRODUCT

3.64

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

1716

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PRODUCTTITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

170,00026,000

118,60032,517

98,50017,785

111,335

93,529

134,211

128,100

140,000

10,000

14,757

41,818

55,547

45,000

117,000 45,000

156,236 20,033

80,136

87,500

73,742

156,000

125,000

5,000

18,000

4,705

0

32,053

90,272 10,000

125,000 24,040

150,000 13,000

172,720 103,632

100,167

170,000

172,720

26,000

103,632

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MARKETING

3.60

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

1918

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MARKETINGTITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

170,00040,000

128,21335,000

120,00027,750

80,000

190,000

117,087

175,000

175,000

40,000

12,000

5,000

165,000

55,000

155,000 11,000

170,000 60,000

107,163

140,000

128,213

120,200

145,000

5,500

35,000

60,000

40,067

28,527

128,213 35,000

129,603 28,527

100,000

110,000

103,750

140,067

122,500

25,000

22,500

26,375

105,133

35,000

115,000 30,000

120,000 22,500

1918

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COMMERCIAL

3.64

1 - 10

11-50

200+

51-200

0

SIZE OF TEAMRATIO

HAPPINESS

MBA

NoYes Studying

EDUCATION

LowerSecondary

School

UpperSecondary

School

BachelorsDegree

Masters PhD /Doctorate

Other Other

Internal moveNew challenge

Greater financial compensation Headhunted by search firm

Change of location Direct approach from company

Greater responsibility Direct approach by former colleague

Change of sector / industry Introduced through network

Desire to work at specific company Founded the company

Redundancy Direct application

HOW THEY MOVEDREASON FOR MOVING

TIME IN ROLE

1-3y 10y+3-5y 5-10y6-12m6m</ 5

Men Women

2120

DIG

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COMMERCIALTITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

132,50055,000

130,00050,000

115,00045,000

122,500

132,500

150,000

170,100

40,000

49,040

67,500

95,033

122,181

115,000

125,000

135,000

150,000

77,500

46,000

0

70,000

50,000

120,363 58,047

147,120 60,000

90,000

90,000

140,000

87,500

126,500

0

37,500

50,000

45,000

50,000

101,000 28,527

120,000 50,000

132,500 55,000

2120

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TITLE SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

TITLE SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

147,50051,000

140,60718,013

100,16716,027

140,000

155,000

50,000

52,000

147,500 51,000

75,000

153,000

96,160

177,500

0

60,000

16,027

40,000

128,213 16,027

155,000 60,000

48,040

105,000

95,250

135,000

14,023

17,000

12,513

17,500

100,000 9,000

135,000 27,500

170,11780,033

137,12033,479

120,00033,000

170,117 80,033

140,233 40,067

200,000 120,000

130,000

115,548

184,620

25,000

34,905

78,527

130,000 25,000

144,240 34,905

133,000

155,000

72,120

116,193

116,093

36,000

32,500

24,040

54,090

27,500

116,093 30,020

122,500 35,000

HR

eCOMMERCETITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

TITLE SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

127,50021,219

121,00031,473

107,50022,000

120,000

125,000

132,500

185,000

250,000

0

10,000

19,232

50,000

135,000

125,000 15,000

170,000 50,000

104,173

92,500

108,500

150,000

141,000

104,173

23,036

15,000

60,000

35,000

104,173 24,073

139,731 35,000

86,060 2,805

114,000 24,020

70,000

89,553

102,080

124,549

0

19,904

17,020

28,551

125,00020,000

120,00020,000

107,69623,020

120,000

130,000

10,000

30,000

125,000 20,000

75,000

120,000

120,000

130,000

15,000

15,000

30,000

25,000

120,000 15,000

130,000 25,000

92,000

100,000

140,000

127,113

5,000

20,000

40,000

37,500

107,696 18,500

109,000 37,533

FINANCE

OPERATIONS

2322

DIG

ITAL LEA

DERS REm

un

ERATIon

REPoRT 2014

TITLE SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

TITLE SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

147,50051,000

140,60718,013

100,16716,027

140,000

155,000

50,000

52,000

147,500 51,000

75,000

153,000

96,160

177,500

0

60,000

16,027

40,000

128,213 16,027

155,000 60,000

48,040

105,000

95,250

135,000

14,023

17,000

12,513

17,500

100,000 9,000

135,000 27,500

170,11780,033

137,12033,479

120,00033,000

170,117 80,033

140,233 40,067

200,000 120,000

130,000

115,548

184,620

25,000

34,905

78,527

130,000 25,000

144,240 34,905

133,000

155,000

72,120

116,193

116,093

36,000

32,500

24,040

54,090

27,500

116,093 30,020

122,500 35,000

HR

eCOMMERCETITLE SIZE OF COMPANY COMPANY OWNERSHIP

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

TITLE SIZE OF COMPANY COMPANY OWNERSHIP1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

1 -50

51-200

201-500

1000 +

501-1000

2014 Median Salary

2014 Median Bonus

Public

Private

C-Level

EVP/SVP/VP

MD / Senior Director / Director

127,50021,219

121,00031,473

107,50022,000

120,000

125,000

132,500

185,000

250,000

0

10,000

19,232

50,000

135,000

125,000 15,000

170,000 50,000

104,173

92,500

108,500

150,000

141,000

104,173

23,036

15,000

60,000

35,000

104,173 24,073

139,731 35,000

86,060 2,805

114,000 24,020

70,000

89,553

102,080

124,549

0

19,904

17,020

28,551

125,00020,000

120,00020,000

107,69623,020

120,000

130,000

10,000

30,000

125,000 20,000

75,000

120,000

120,000

130,000

15,000

15,000

30,000

25,000

120,000 15,000

130,000 25,000

92,000

100,000

140,000

127,113

5,000

20,000

40,000

37,500

107,696 18,500

109,000 37,533

FINANCE

OPERATIONS

2322

DIG

ITA

L LE

AD

ERS

REm

un

ERAT

Ion

REP

oRT

201

4

METHODOLOGY

ABOUT US

We surveyed 954 respondents for our Digital Leaders Remuneration Report. A link to an online survey was emailed to c.15,000 of The Up Group’s network of senior digital executives in August 2014. 75.6% of respondents were UK-based, but we have also included non-UK respondent data in our findings. Location appeared to have little or no influence on the data so we decided not to use this as a filter when presenting our findings.

References in the survey to private companies are to unlisted companies that are not VC- or PE-backed. GBP is used throughout.

Our data was cleaned, categorised and reported in that state – without adjustment or refinement. Some erroneous results can and will occur. Throughout the report, median salary values have been presented to account for outliers in respondent data.

The Up Group delivers outstanding digital talent and industry insight for the world's most innovative companies. Our business is driven by a global digital talent network unique in its quality, diversity and depth, and a profound understanding of the digital economy. This enables us to place exceptional candidates into Board, CxO, VP and Director roles across geographies, sectors and functions, and offer world-leading due diligence, talent-mapping, and professional networking services. We have a proud track record of building senior management teams for clients ranging from global tech giants and corporates undergoing digital transformation, to establised businesses looking to expand internationally and fast-growing tech stars. We have broad cross-functional expertise, spanning general management, product, marketing, technology, commercial, sales and business development, operations, finance, HR and strategy. Based in London, and with offices in Scandinavia, The Up Group serves clients and candidates from across the world

www.theupgroup.com

For non-UK respondent data, the following exchange rates for 1 GBP were used for comparison:

Rates correct as of 19/8/14

Design by Jack Hagleywww.jackhagley.com

AEDAUDCADCHFDKKEURHKDILSINRKWDMYRNOKOMRSEKSGDTHBUSDZAR

6.11.661.811.519.3

1.2512.885.87

100.830.475.25

10.240.64

11.422.07

52.961.66

17.63

2524

METHODOLOGY

ABOUT US

We surveyed 954 respondents for our Digital Leaders Remuneration Report. A link to an online survey was emailed to c.15,000 of The Up Group’s network of senior digital executives in August 2014. 75.6% of respondents were UK-based, but we have also included non-UK respondent data in our findings. Location appeared to have little or no influence on the data so we decided not to use this as a filter when presenting our findings.

References in the survey to private companies are to unlisted companies that are not VC- or PE-backed. GBP is used throughout.

Our data was cleaned, categorised and reported in that state – without adjustment or refinement. Some erroneous results can and will occur. Throughout the report, median salary values have been presented to account for outliers in respondent data.

The Up Group delivers outstanding digital talent and industry insight for the world's most innovative companies. Our business is driven by a global digital talent network unique in its quality, diversity and depth, and a profound understanding of the digital economy. This enables us to place exceptional candidates into Board, CxO, VP and Director roles across geographies, sectors and functions, and offer world-leading due diligence, talent-mapping, and professional networking services. We have a proud track record of building senior management teams for clients ranging from global tech giants and corporates undergoing digital transformation, to establised businesses looking to expand internationally and fast-growing tech stars. We have broad cross-functional expertise, spanning general management, product, marketing, technology, commercial, sales and business development, operations, finance, HR and strategy. Based in London, and with offices in Scandinavia, The Up Group serves clients and candidates from across the world

www.theupgroup.com

For non-UK respondent data, the following exchange rates for 1 GBP were used for comparison:

Rates correct as of 19/8/14

Design by Jack Hagleywww.jackhagley.com

AEDAUDCADCHFDKKEURHKDILSINRKWDMYRNOKOMRSEKSGDTHBUSDZAR

6.11.661.811.519.3

1.2512.885.87

100.830.475.25

10.240.64

11.422.07

52.961.66

17.63

2524

DIGITAL LEADERSREMUNERATION

REPORT 2014