Digital-IQ-Index-Big-Box-2014-EXCERPT

DIGITAL IQ INDEX®

BIG BOX

November 24, 2014

in partnership with:

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2November 24, 2014

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DIGITAL IQ INDEX® BIG BOX


ReinventionIn January 2003, Sears, Roebuck and Company published the final issue of its “Big Book” catalog, signaling the close to the pre-Internet age of retail.1 Today, after nine consecutive quarters of losses2, Sears shows signs of a textbook “death spiral”—joining the ranks of Linens ‘n Things (May 2008 bankruptcy), Mervyns (July 2008), Circuit City (November 2008), Borders (February 2011), and Filene’s Basement (November 2011).3

In June, Walmart announced plans to roll out its Savings Catcher program nationwide featuring digital tools that compare receipts against competing local discounts.4 In September, Staples announced a series of omnichannel upgrades, including buy online and pick-up in-store (BOPS).5 Macy’s will pilot same-day delivery in eight U.S. markets to buttress existing BOPS capabilities.6 Driven by a burning platform of anemic retail sales, Big Box refuses to waste the crisis—attempting its great leap forward.

1. “The Mother of All Catalogs Ceases Publication, 10 Years Ago,” Barbara Maranzani, History, January 25, 2013.2. “The Evolution of Retailing: Reinventing the Customer Experience,” KMPG, December 2009.3. “Sears Vendor Said to Halt Shipments as Insurers Back Away,” Lauren Coleman-Lochner, Bloomberg Businessweek, October 8, 2014.4. “Walmart to Competitors: Catch Our Savings If You Can,” Press Release, Walmart, June 5, 2014.5. “Staples Launches Series of Omnichannel Updates to Help Businesses Make More Happen,” Press Release, Staples, September 3, 2014.6. “How Macy’s Gets The Hip Customers,” Walter Loeb, Forbes, September 22, 2014.

Middle Ground?As online retail sales top $300 billion in 2014, prognosticating the end of brick-and-mortar has become old passe.7 Online-only retailers face rising shipping costs that continue to erode scant margins. Last year, Amazon collected $3.1 billion in shipping fees, but shelled out $6.6 billion in transportation services.8 Conversely, traditional retailers must charge a 15 percent premium over Amazon to cover fixed operational costs.9 Facing formidable challenges at each end of the retail spectrum, the winning calculus may lie somewhere between the poles. In an attempt to escape “free shipping” costs, Amazon is moving distribution centers closer to population centers. Amazon now supports same-day delivery in 1,908 ZIP codes across 11 U.S. cities.10,11,12 Despite the proximity, Amazon still struggles with a “last mile” problem in urban centers, requiring expansion of its limited network of communal lockers or investment in the unthinkable—the physical store.13,14

7. “Total US Retail Sales Top $4.5 Trillion in 2013, Outpace GDP Growth,” eMarketer, April 2014.8. “E-tailing’s Trojan Horse,” Satish Jindel, The Journal of Commerce, June 20, 2014.9. “E-commerce and higher operational costs put pressure on retail chains to change,” Allison Enright, Internet Retailer, January 16, 2014.10. “Amazon brings same-day delivery to more US cities,” Chris Welch, The Verge, August 6, 2014.11. “Same-Day Delivery Coverage: West Coast & Southwest,” Amazon, October 2014.12. “Same-Day Delivery Coverage: East Coast & Midwest,” Amazon, October 2014.13. “Why Amazon’s Lockers Don’t Solve Package Delivery Problems,” Laurie Kulikowski, The Street, April 16, 2014.14. “Amazon to Open First Brick-and-Mortar Site,” Greg Bensigner & Keiko Morris, The Wall Street Journal, October 9, 2014.

Source: McKinsey & Co, October 2013.

Big Box: Annual Growth of Retail SalesUnited States, 1970-2020E

1970

s

9.3%

1980

s

7.6%

1990

s

5.3%

2000

-07

5.3%

2007

-12

2.4%

2012

-20

4.0%

AVERAGE: 6.2%

Watch the Video



http://www.history.com/news/the-mother-of-all-catalogs-ceases-publication-10-years-ago

https://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/Evolution-retailing-o-200912.pdf

http://www.bloomberg.com/news/2014-10-08/sears-vendor-said-to-halt-shipments-as-insurers-back-away.html

http://news.walmart.com/news-archive/2014/06/05/walmart-to-competitors-catch-our-savings-if-you-can

http://staples.newshq.businesswire.com/press-release/corporate/staples-launches-series-omnichannel-updates-help-businesses-make-more-happen#axzz3CKY1JHQL

http://staples.newshq.businesswire.com/press-release/corporate/staples-launches-series-omnichannel-updates-help-businesses-make-more-happen#axzz3CKY1JHQL

http://www.forbes.com/sites/walterloeb/2014/09/22/how-macys-gets-the-hip-customers/

http://www.emarketer.com/Articles/Print.aspx?R=1010756

http://www.joc.com/international-logistics/e-tailing%E2%80%99s-trojan-horse_20140620.html

http://www.internetretailer.com/2014/01/16/e-commerce-and-operational-costs-put-pressure-retail-chains

http://www.internetretailer.com/2014/01/16/e-commerce-and-operational-costs-put-pressure-retail-chains

http://www.theverge.com/2014/8/6/5975391/amazon-launches-same-day-delivery-in-more-cities

http://www.amazon.com/b?ie=UTF8&node=9715549011

http://www.amazon.com/b?ie=UTF8&node=9680309011

http://www.thestreet.com/story/12670871/2/why-amazons-lockers-dont-solve-package-delivery-problems.html

http://online.wsj.com/articles/amazon-to-open-first-store-1412879124

http://www.mckinsey.com/insights/consumer_and_retail/how_retailers_can_keep_up_with_consumers


3November 24, 2014




Trojan HorseIronically, the digital age’s albatross (i.e., real estate) could be Big Box’s salvation and may be an arrow in Amazon’s heel. By shipping online orders to local stores, retailers benefit from lower freight costs, commercial shipping fees and faster delivery. After demonstrable proof that the “ROPO” effect (research online / purchase offline) lifts in-store sales for BOPS-enabled outposts, digital investment by “doomed” retailers is accelerating.15 Over 70 percent of Big Box retailers let customers buy items online and return them in store. Half allow customers to buy online and pick-up in store. And nearly a fifth let customers reserve items in-store without making immediate payment online. Growing channel agnosticism, combined with an established retail footprint, fits the U.S. consumer where 85 percent commutes to work via automobile.16

Bifurcation?Over 75 percent of Big Box stocks are trading near their 52-week highs with P/E ratios in-line with projected earnings growth rates over the next twelve months. However, retailers focused on revenue growth via technology enhancements to improve fulfillment and marketing capabilities should see higher valuations as they start to benefit from digital investments. If holiday demand does not materialize, the delta between valuations on retailers perceived as getting “it” (i.e., digital savvy) could create a two-class sector that relegates a new crop of retailers to an inexorable downward spiral.

Digital IQ = Shareholder ValueThis study attempts to quantify the digital competence of 64 Big Box brands in the U.S. market. Our aim is to provide a robust tool to diagnose digital strengths and weaknesses, helping managers achieve greater return on incremental investment. Like the medium we are assessing, our approach is dynamic. Please reach out with comments that improve our methodology and findings.

Regards, L2

15. “Shop Online, Pick Up in Store?” Santiago Gallino & Antonio Moreno-Garcia, Kellogg Insight, July 1, 2013.16. “Most Americans Still Driving, but New Census Data Reveals Shifts at the Metro Level,” Adie Tomer & Joseph Kane, Brookings Institute, September 29, 2014.

Big Box: Expected Sales Growth vs. Current Valuation Relative to SalesNovember 2014, n=45 public companies

Big Box: Current Stock ValuationsNovember 2014, n=45 public companies

PRIC

E-TO

-SAL

ES R

ATIO

(P/S

)

FISCAL YEAR 2015 SALES GROWTH FORECAST

1.6

1.2

1.0

0.0-10% 0% 10% 20%

0.4

Home Depot

Ross Stores TJ Maxx

Whole Foods

Dick’s Sporting

Macy’s

WalmartCostco

Kroger Best Buy

Average of Biggest Retailers

Walgreens

AVERAGE

Big Box Sales Growth: 6%

Big Box P/S: 0.8x

Big Box Historical P/S: 1.1x

S&P500 P/S: 1.8x



FISCAL YEAR 2015 EPS GROWTH FORECAST

% O

F 52

-WEE

K TR

ADIN

G HI

GH

FORW

ARD

PRIC

E-TO

-EAR

NING

S RA

TIO

(P/E

)

100% 30

25

20

15

100% 20% 40%

80%

60%

40%

0% 15% 35% 55%

AVERAGE

Big Box EPS Growth: 13%

Big Box Forward P/E: 16.0x

S&P500 Forward P/E: 16.9x

Source: Thomson One Banker, Yahoo Finance. Prices and estimates as of November 18, 2014.

Source: Thomson One Banker, Yahoo Finance. Prices and estimates as of November 18, 2014.



http://insight.kellogg.northwestern.edu/article/shop_online_pick_up_in_store/

http://www.brookings.edu/blogs/the-avenue/posts/2014/09/29-americans-driving-census-data-metro-tomer-kane

4November 24, 2014




RANK BRAND DIGITAL IQ

1 143

2 140

GENIUS GIFTED

Home Depot, Inc.

Wal-Mart Stores, Inc.

GENIUSThe Home Depot

Walmart

GIFTEDTarget

Macy’sToys “R” Us

Best Buy U.S.Staples

Sears DomesticKmart

JC PenneyKohl’s

WalgreensLowe’s

Office DepotCVS REI

AVERAGEBed Bath & Beyond

Dick’s Sporting GoodsPetsmart

Sam’s ClubAcademy Sports + Outdoors

Michaels StoresCabela’s

Sports AuthorityBelk

MeijerPetco Animal Supplies

RadioShackAce Hardware

CostcoJo-Ann Stores

Whole FoodsContainer Store

DSW StoresSafeway

Hobby LobbyKroger

OfficeMaxRite Aid

Cost Plus World Markethhgregg

CHALLENGEDDollar GeneralPier 1 Imports

Famous FootwearPublix

Dillard’sbuybuy BABY

Fry’s Electronics Dollar TreeTrue Value

Burlington Coat FactoryT.J.Maxx

BJ’s Wholesale ClubShopko

Stop & ShopH-E-B

MenardsBig Lots US

FEEBLEAlbertsons

HomeGoods Marshalls (US)

Family DollarRoss

Trader Joe’s


3 139

4 137

5 130

6 128

7 126

8 125

9 124

Target Corporation

KKR, Bain Capital, Vornado(private equity)

Staples, Inc.

Macy’s, Inc.

Best Buy Co., Inc.

Sears Holdings Corporation

Sears Holdings Corporation


10 121

11 120

12 119

13 118

13 118

15 115

16 112

REI

J.C. Penney Company, Inc.

Walgreen Co.

Office Depot, Inc.

Kohl’s Corporation

Lowe’s Companies, Inc.

CVS Health Corporation



5November 24, 2014





22 105

25 103

25 103

25 103

28 102

29 100

30 99


17 109

17 109

19 108

20 107

21 106

22 105

22 105

AVERAGE

Costco Wholesale Corporation

Bed Bath & Beyond Inc. Leonard Green(private equity)

PetSmart, Inc. Meijer, Inc.

KKR (private equity) RadioShack Corporation

DICK’S Sporting Goods Belk, Inc.

Wal-Mart Stores, Inc. TPG Capital & Leonard Green(private equity)

The Michaels Companies, Inc. Ace Hardware Corporation

Cabela’s Incorporated


Walmart

GIFTEDTarget



Sears DomesticKmart

JC PenneyKohl’s

WalgreensLowe’s

Office DepotCVS REI








CostcoJo-Ann Stores


DSW StoresSafeway

Hobby LobbyKroger

OfficeMaxRite Aid








Stop & ShopH-E-B

MenardsBig Lots US

FEEBLEAlbertsons


Family DollarRoss

Trader Joe’s


31 97

31 97

31 97

34 96

34 96

36 95

37 93

Leonard Green & Partners(private equity)

Container Store Group, Inc.

Safeway, Inc.

Whole Foods Market Inc

DSW, Inc.

Hobby Lobby Stores, Inc.

The Kroger Company



6November 24, 2014





37 93

39 92

40 91

41 90

42 89

43 88

44 87

AVERAGE

Brown Shoe Company

Office Depot Inc.

Bed Bath & Beyond Inc.

Dollar General Corporation

Rite Aid Corporation

hhgregg, Inc.

Pier 1 Imports, Inc.


Walmart

GIFTEDTarget



Sears DomesticKmart

JC PenneyKohl’s

WalgreensLowe’s

Office DepotCVS REI








CostcoJo-Ann Stores


DSW StoresSafeway

Hobby LobbyKroger

OfficeMaxRite Aid








Stop & ShopH-E-B

MenardsBig Lots US

FEEBLEAlbertsons


Family DollarRoss

Trader Joe’s

CHALLENGED


51 79

51 79

54 78

55 77

55 77

55 77

58 71


44 87

46 85

46 85

48 84

49 82

49 82

51 79

Big Lots, Inc.

Publix Super Markets, Inc. TJX Companies, Inc.

Bed Bath & Beyond Inc.Sun Capital Partners(private equity)

Dollar Tree, Inc. HEB Grocery Company, LP

Dillard’s, Inc. Leonard Green & CVC Capital(private equity)

Fry’s Electronics, Inc. Ahold USA(subsidiary of Royal Ahold NV)

Dollar Tree, Inc. Family-run

Burlington Coat FactoryWarehouse Corp.



7November 24, 2014





59 69

60 67

61 59

61 59

63 57

63 57

Cerberus Capital(private equity)

TJX Companies, Inc.

Ross Stores, Inc.

TJX Companies, Inc.

Family Dollar Stores, Inc.

Aldi Nord

FEEBLE


Walmart

GIFTEDTarget



Sears DomesticKmart

JC PenneyKohl’s

WalgreensLowe’s

Office DepotCVS REI








CostcoJo-Ann Stores


DSW StoresSafeway

Hobby LobbyKroger

OfficeMaxRite Aid








Stop & ShopH-E-B

MenardsBig Lots US

FEEBLEAlbertsons


Family DollarRoss

Trader Joe’s



8November 24, 2014




Channel Agnostic? Sales used to be relatively simple: customers walked into a store, made a purchase, and came back for service or returns. Today, consumers expect (and loyalty demands) a free flowing “buy-anywhere, fulfill-anywhere, return-anywhere” marketplace in which purchases originate in one channel, are completed in another, and customer service handled in a third.17 Meeting these expectations has been challenging, with most Big Box brands slow to blend channels despite 59 percent now offering real-time inventory visibility. The rapid growth of Amazon Prime (estimated at 40 million members in the U.S.18) and the online giant’s relentless push into untapped spaces (Amazon Fashion, Amazon Pantry, Amazon Fresh) is forcing retailers to enhance delivery options and improve inventory management. While 88 percent of Big Box brands are e-commerce enabled, only half facilitate in-store pickup and less than a third offer same-day delivery. By segregating online from offline operations, retailers undermine any compelling drive-to-store opportunity, eroding key differentiation from online-only retailers—an accessible retail footprint.

17. “Buy Anywhere, Fulfill Anywhere, Return Anywhere,” Manhattan Associates, September 26, 2014.18. “The Power and Growth of Amazon Prime May be Much Greater Than Believed,” Seeking Alpha, September 22, 2014.

Big Box: Consumer Expectations of Retailer Capabilities2014, n=1,503 multichannel shoppers

Source: Forrester, Accenture, & hybris, January 2014.

Big Box: Sophistication of Omnichannel CapabilitiesNovember 2014, n=64

BASIC

Offer Free Return19%

Same-Day Shipping28%

Direct-from-Vendor33%

Ship-from-Store38%

Buy Online,Pickup In-Store

50%

Real-TimeStore Inventory

59%

Offer In-StoreOnly Promo

63%

Buy Online,Return In-Store

73%

SOPHISTICATED

A clear indication of when items will arrive

View the in-store inventory of products

Store locator

Buy online and have order shipped to a store for pickup

View recommendations based on past purchases and interests/profile

Buy online and pick up in store (available for me to collect same day)

Reserve online, pick up, and pay in a store

Buy online and pick up at a point of convenience (e.g., a locker or UPS store)

83%

54%

64%

71%

51%

50%

49%

41%



http://www.manh.com/resources/thought-leadership/buy-anywhere-fulfill-anywhere-return-anywhere

http://seekingalpha.com/article/2512195-the-power-and-growth-of-amazon-prime-may-be-much-greater-than-believed

http://seekingalpha.com/article/2512195-the-power-and-growth-of-amazon-prime-may-be-much-greater-than-believed

http://www.accenture.com/us-en/landing-pages/Documents/Seamless/Accenture-hybris-Forrester-new_2014.pdf

9November 24, 2014




Email Content & CTAs (Cont’d)

Big Box: Propensity of Distinct Calls-to-Actions (CTAs) in Email Marketing

September–October 2014, n=1,712 Emails

Big Box: Promotional Focus of Email Free Shipping vs. Push to Store

September–October 2014, n=1,712 Emails

Bed Bath & Beyond is a prolific sender of emails that push the consumer to shop online; 93 percent of its outbound emails promote exclusive online offers while 85 percent offer free shipping.

Pet S

uppl

ies,

n=

2

Spor

ting

Good

s, n

=5

Appa

rel &

Foo

twea

r, n=

12

War

ehou

se C

lubs

, n=

3

Gene

ral M

erch

andi

se, n

=10

Elec

troni

cs, n

=4

Offic

e Su

pplie

s, n

=3

Hous

ewar

es, n

=5

Arts

& C

rafts

, n=

3

Hard

war

e, n

=5

Drug

stor

e, n

=3

Groc

ery,

n=

9

79%

63%

39% 36%35%

32%

20%

14%

-8%-9%

-11%

-27%

FREE SHIPPING PUSH TO STORE

0.5% Reminder That Offer/Cart Will Expire Soon

We Miss You: Discount To Buy Now20%

TRIGGER

Back-to-School/Holiday Specific

2% Promote Meals/Recipes

19%

INFORMATIONAL

In-Store Focused Promo

Online Focused Promo

22%

10% Flash Sale/Today Only

22%

61%Discount Anywhere

Within Email

46%Promote Free

Shipping/Delivery

PROMOTIONAL



10November 24, 2014




Mobile InvestmentsSlowly but surely, omnichannel imperatives are beginning to impact mobile investments among Big Box retailers. Today, 78 percent of searches conducted on smartphones result in a purchase made offline, compared to 61 percent on desktop and 64 percent on tablets.19 This underscores the criticality of integrating brick-and-mortar functionality across both mobile-optimized sites and mobile apps. Although Big Box brands recognize the importance of maintaining mobile-optimized sites (97 percent), 84 percent implement unique mobile architecture

19. “Study: 78 Percent of Local-Mobile Searches Result in Offline Purchases,” comScore, Neustar Localeze, April 9, 2014.

versus only 11 percent that parse common desktop content via responsive design. The fragmentation of digital properties inherent in building parallel sites inevitably leads to lost features and functionality found on desktop, but not mobile. For instance, real-time inventory status is available from 59 percent of desktop sites versus only 22 percent of mobile sites. If anything, those ratios should be reversed to service the local intent signaled by mobile customers.

Big Box: Mobile Site Features & Functionality Compared to Desktop

November 2014, n=64 Brands ■ Desktop ■ Mobile

86% 80%

23%

52%

48%

75%

36%

23%

Click-to-Call Geolocation Swipe Support User Ratings & Reviews Arrange In-Store Pickup Fast Checkout Check Local Inventory

86%

23%N/A

N/A

75%

50%

47%

59%

80%

52%

48%

36%

23%

22%



http://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660

11November 24, 2014




Adoption is High, Site Support VariesBig Box brands are making a blanket investment in social, with more than 90 percent supporting a brand presence on Facebook, YouTube, and Twitter—echoing benchmarks set by peers in Specialty Retail and Department Stores. Disparities, however, emerge in the promotion of competing social channels. While Facebook and YouTube enjoy equal adoption rates, only 66 percent of brand sites link to official YouTube channels, compared to 92 percent for official Facebook pages. While social media underperforms both email and affiliate advertising in terms of aggregate conversion,20 a recent analysis has found that marketers who allocate ad spend to social channels see 25 percent higher conversion compared to purely organic use of social media.21 While this impact varies by platform, social advertising drives a large portion of new customer acquisition, frequently appearing as first and only touch points. As utilization of pay-to-play increases, the opportunity provided by advertising will supersede that of organic content in reaching consumers. Despite strong evidence that advertising can bridge social media and commerce, an overwhelming majority of Big Box retailers are not investing. Only 3 percent of brands are placing ads on YouTube for their own search terms, leaving them open to competitive purchasing by direct competitors and other industries. Just 6 percent of brands are placing promoted tweets on their own terms. And on Pinterest, where promoted pins are a natural intermediary to bridge to commerce before the widespread access of Pinterest advertising,22 only 26 percent are utilizing this feature.

20. “E-Commerce Customer Acquisition Snapshot,” Custora, June 2013.21. “Myth-Busting Social Media Advertising,” AOL Platforms Research & Convertro, September 2014.22. “Pinterest to Launch New Ad Targeting and Conversion Tracking Features,” TechCrunch, September 2014.

Big Box: Social Media Platform Adoption vs. Promotion on Site Direct Link from Brand Site to Social ChannelsNovember 2014, n=64 ■ Platform Presence ■ Site Links

97% 97%

2%

97%

92%

97%

66%

95%

89%

91%

34%

89%

67%

84%

41%

16%

2%

Facebook YouTube Twitter Google+ Pinterest Instagram Tumblr

Marshalls maintains a dedicated “Project Fab” Tumblr, profiling a network of fashion and lifestyle bloggers.

In lieu of direct e-commerce, Marshall channels its organic #fabfound content into a live site feed, encouraging curation of SKUs that lack sophisticated product information.



http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/

http://www.aolplatforms.com/myth-busting-social-media-advertising

http://techcrunch.com/2014/09/26/pinterest-to-launch-new-ad-targeting-and-conversion-tracking-features/

12November 24, 2014



EXCERPT FROM THE INTELLIGENCE REPORT: BIG BOX 2014 TO ACCESS THE FULL REPORT, CONTACT [email protected] FROM THE INTELLIGENCE REPORT: BIG BOX 2014 TO ACCESS THE FULL REPORT, CONTACT [email protected]

Click to jump to: 5

6

DIGITAL MARKETING30 Digital Coupons

32 Email Frequency & Triggers

34 Email Content & CTAs

36 Web Advertising & Programmatic Media

MOBILE39 Mobile Investments

41 SPOTLIGHT: Mobile Payments

42 SPOTLIGHT: Data Breaches

SOCIAL MEDIA43 Adoption is High, Site Support Varies

44 Facebook

46 Twitter

47 SPOTLIGHT: E-Commerce

48 YouTube

51 SPOTLIGHT: Emerging Platforms

METHODOLOGY

DIGITAL IQ RANKING6 Company of Genius

8 Gifted

9 Average

10 Challenged

12 Feeble

KEY FINDINGS 13 Digital IQ Distribution

14 Darwin

15 Enterprise Effects

16 SPOTLIGHT: Changing Landscape

SITE 17 Channel Agnostic?

18 Leaders vs. Laggards

19 Click & Collect

20 SPOTLIGHT: Click & Collect Options

22 Ship-from-Store

24 Site Features & Functionality

26 SPOTLIGHT: Online Grocery

28 Free Shipping

FLASH OF GENIUS53 Best-in-Class Loyalty Programs

55 Preparing for Holiday Shopping Season

57 Holistic Commerce

58 M&A Synergies Focus on Digital

60 Optimizing Screen Real Estate

61 Two Mobile Strategies

62 0 to 100 / The Catch Up

63 Exceptional Use of Social Commerce

64 Inventory Interfaces

65 Digital First Steps

L2 TEAM

ABOUT L2

53

66

67

13





https://blog.kissmetrics.com/live-chat/

http://www.prnewsonline.com/featured/2013/01/23/infographic-analog-catalogs-had-big-influence-on-holiday-shoppers/

http://www.internetretailer.com/2014/07/25/webs-influence-us-retail-grows

http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756

13November 24, 2014




Upcoming Events

BREAFAST & LUNCH: BEAUTY & FASHION

November 25, 2014 · Paris

November 26, 2014 · London

BREAFAST & LUNCH: WATCHES & JEWELRY

November 28, 2014 · Geneva

December 4, 2014 · New York

BREAKFAST: BEAUTY

November 28, 2014 ·Geneva

BREAKFAST: YEAR IN REVIEW

December 15, 2014 · New York

BREAFAST & LUNCH: FOCUS 2015

Januray 20, 2015 · Paris

Januray 21, 2015 · Geneva

Januray 23, 2015 · London

Upcoming Research

DIGITAL IQ INDEX® REPORTS:

Fashion

Beauty

Watches & Jewelry

L2 INSIGHT REPORTS:

Omnichannel: Email & Promotion

Retail: Fulfillment

Retail/EU: Click & Collect

Amazon: Luxury Fashion

L2 business intelligence for digital.

L2 is committed to keeping its members ahead of what’s next in digital. To facilitate this we host a series of educational events that bring together industry experts, academics and thought leaders.

RESEARCH

Digital IQ Index®: The definitive benchmark for online competence, Digital IQ Index® reports score brands

against peers on more than 850 quantitative and qualitative data points, diagnosing their digital strengths

and weaknesses.

Intelligence Reports: Intelligence Reports complement L2’s flagship Digital IQ Index® with a deeper dive

on platforms or geographies of future growth. Critical areas of investigation include: Mobile, Video, Emerging

Platforms, APAC and Brazil Russia India.

Insight Reports: Series of indepth/topical reports complementing The Digital IQ Index® reports.

EVENTS

The Forum: L2's annual flagship conference, held each November. The Forum is a one-day, TED-style

event that gathers CEOs, industry experts, academics and thought leaders who speak to innovation and

inspiration. Senior executives from the world’s most iconic brands will be in attendance.

Executive Education Clinics: L2’s version of the one-day M.B.A, our quarterly clinics offer members an

in-depth look at the issues, trends, strategies and technologies changing the face of digital.

Research Briefings: Held in cities across the world several times a month, these working sessions, typically

over breakfast or lunch, provide members with data and insights from L2's research portfolio.

MEMBERSHIP

For membership info and inquiries: [email protected]



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Contact Info:

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