Hotel’s Group Digital IQ

Maëva Dupont MBA 2A

Digital IQ touchpoints

W hotels

• Interactive, entertaining, design, attractive website

• Promoting events

•Concierge service

•Mobile app

•Playlist of the W music

•Best rate program

Four seasons

•Static

•No innovation

•Classic

•Less interactivity than its competitors

•Consequence: lack of communication

Any Screen, Any time

• You can choose your mobile app, according to your mobile (brand, size of the screen, ipad, iphone, smartphone…)

 'more than a booking engine - brands as travel experts'

• Social interactivity, create loyalty, same community

• Clients are more able to choose a hotel that suits their habits, way of living and interests

• That’s why today those booking engine are multitasks !