Case STUDY: CARE Media HoldingsWhy Is the Healthcare Vertical Profitable and

What Can Investors Learn from It?─────── ─────── ─────── ─────── ───────

Presented by:

Philip M. Cohen

President/CEO

CARE Media Holdings Corp.

Thursday, October 18, 2012 : 2:00 PM

Evaluating the OpportunityWho is the Management?

Does the Business Plan make sense?

Is there a homogenic # of locations where screens

and content will play to a given demographic ?

Can dwell time be measured?

Can audience be measured?

What content needs to be developed and for

what purpose?

Is the content unique, appropriate and in context?

Success in Healthcare =

Rates/CPMs

Eyeballs

Recall

What are Advertisers Buying?

OR

Either Way, You Need to prove the VALUE

Show Exactly Where your CPM comes from and…

Discounting Can Kill your Business Plan.

Do Not

Discount

Moving from Traffic To AudienceA More Valuable Media Currency

GROSS VENUE

TRAFFIC

PRESENT IN THE

NETWORK ZONE NOTICE

NETWORK

DWELL TIME

AD

ROTATION

DURATION

LESS VALUABLE $ MORE VALUABLE $

= AUDIENCE IMPRESSIONS

Network 4-week Schedule Period

Venue Traffic (000) 193,000

% in Network Zone x 85%

% Notice Network x 58.8%

Network Audience (000) = 96,461

Network Dwell Time/Ad Rotation Duration(5.2/6 = 86.7 , where dwell time and ad rotation duration expressed in mins)

x 86.7%

Audience Impressions (000) = 83,631

Audience Impressions Calculation in

Sales Practice:

An Example of What to Look For

Source: Reputable Research Inc. Qualifications/Disclosure form available on request.

Audience Impressions Calculation in Sales Practice: An Example of What to Look For

27%

average unaided recall 27% 43% 29%

next shopping trip:- drug store/pharmacy- grocery store- mall- convenience store

27%53%3%2%

16%54%12%

6%

7%51%

4%2%

Recall &Path to Purchase Intercept

Data Source: Arbitron Reporting for CARE Media 2011

CARE Media Rate Card

KidCARE TVMonthly Cost

:30 Spot

Women’s HealthCARE TV

Monthly Cost:30 Spot

PetCARE TVMonthly Cost

:30 Spot

Number of Waiting Rooms 3,000 1,600 1,750

Vehicle Traffic (100% in Vehicle Zone)* 3,535,300 1,423,800 2,264,600

% Watch* 85% 84% 66%

Vehicle Audience 3,005,005 1,195,992 1,494,636

Vehicle Dwell Time (in Minutes)* 23 24 7

Ad Rotation Duration (in Minutes) 20 20 6

Average Unit Audience impressions for the Scheduled Period 3,455,756 1,435,190 1,743,742

Total Number of Client Ads in Rotation 1 1 1

Rotations/Client Ads per hour 3 3 10

Schedule Impressions 3,455,756 1,435,190 1,743,742

CPM (Viewership)** $35 $35 $35

CPM (Traffic)** $34 $35 $27

Total Net Cost $120,951 $50,232 $61,031

Cost Per Waiting Room** $40 $31 $35

*Arbitron October 2011 data.**Surcharge applied to partial network campaigns. Minimum buy = 100 screens.***Rates provided for planning purposes only. Rates are subject to change without notice.****Ask about potential multi-network discounts.

Care Media TV NetworkSuccess Model

Specialty Driven:

- Specific Audience

- Specific Advertiser

- Waiting Room Dwell Time

- Tested and Measured

- Healthy CPMs

Advertiser Supported:- Spots must be specific to the network for high impact recall results.

Key Takeaways

1. Invest time in planning.

2. The decisions you make at the onset will impact the long-term investment.

3. Be clear about your goals and ROI expectations.

4. Be clear about the value you are delivering.

5. Test! Advertisers are buying proven results.

CARE Media Holdings Corp.

Contact

5652 W. Waters Ave., Suite ETampa, FL 33634(813) 888-7330

www.cohenoncontent.com www.caremediatv.com

Philip M. CohenPresident / CEO

pcohen@caremediatv.com