Digital Insider Search Engine Marketing New Jersey Online Marketing
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Transcript of Digital Insider Search Engine Marketing New Jersey Online Marketing
STRUCTURE:WHAT WE DOFull service digital agency with real time optimization
across all emerging media
Search
• IP address technology allows for:Real time bid optimizationKeyword inception targetingQuery to phone call trackingClosed loop system User Query to Sales
Tracking
Display:
• Site level tracking down to query string
• Reallocation of funds based on campaign goals
• Ad optimization
• Unlimited network selection based on goals
• Measurable results down to ad unit
• Branding and Direct response
Mobile:
• Device level tracking
• Reallocation of funds based on campaign goals
• Ad optimization
TECHNOLOGY:A BETTER SYSTEM
• ROI Based– Measurable results… beyond the usual metrics
• IP Targeting to the individual user– Capture the exact query of the user / intent
• Path / Selection / RGU/ Phone Conversation = Search Term
• Reallocation of funds from actionable items in REAL TIME– Search /
– Content / Display / Social / Mobile
• Targeting and evaluation to the site level– Like sites / Negative sites / Remarketing beyond the individual users
• Real time reporting– Better Business Decisions / Measure Offline Media / Media Plans
• Extension of your Marketing efforts – Client Support– Not Just Another Vendor
– Alignment of Goals / Metrics / Vision
SEMSEM
DisplayDisplay
ContentContent
http://www.jmkbmw.com
http://www.jmkbmw.com
OrderOrder
UserUser
CallsCalls
INTELLIGENCE:KEYWORD INTENT
DASHBOARD:GEOGRAPHY
DASHBOARD:CBO APPLICABLE TO DISPLAY
DASHBOARD:CUSTOM BUILT
DASHBOARD:BENCHMARKS
DASHBOARD:URL CAPTURE TO AD
DASHBOARD:CBO APPLICABLE TO DISPLAY
SOLUTIONS:SEARCH CUSTOMIZED
• High Visibility Managed CPC (Algorithmically) • Proper Placement Use of latest technology / Site Links• Directed ad copy Securing more screen real estate
INSIGHT:SEM / SEO
SEO Based on Statistically Significant Results…
• Use of actual campaign data.– specific down to IP Address activity
• Complete analysis delivered to you. – Laser specific keywords for individual site pages
• On going SEO management.
SEM & SEO:WORKING TOGETHER
• Specific copy with phone numbers in ads – Increase in Calls
– Reduction in cost
– Less opportunity to lose client
• Local Business Listing
• Local Business Ads
• The After Hours campaign, when funded properly, adds significant order volume (significant decrease in other ads).
– Copy directed to online ordering after call center is closed
• Continue to monitor real time weather conditions– Sunny Saturdays tend to yield fewer orders than rainy Sundays
– Spend and ads are adjusted accordingly • These ads are in queue and will rotate when conditions are appropriate
COPY:BASED ON RESULTS
• Poorly Targeted ad
• Low Relevancy
• Higher CPC
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better Conversions
2012 BMWsNew & Preowned BMWs. Great Offers! Call today!www.MiamiBMW.com
used bmw dealers
bmw x3 prices
bmw i Class
lease a bmw
2010 BMW 335i ClearanceSpecial Offers on 335i Until 10/15.Low Monthly Payments. 888-616-4249www.MiamiBMW.com/3Series
335i prices
Lease bmw 335i
silver 3351
BMW 335i convertible
Ads:Targeted
ADS:TARGETED
Placement Directed Ad Copy A/B Testing
used cars 76215
Used car deals
Kelly used
Cpo car prices
Kelly Used Cars in EastonWe Want Your Trade. Get Top Dollar. #1 Dealer in PA. Come See Why.www.KellyRiskFree.com
Risk Free Used Cars Get Up to 135% for Your Trade. #1 Dealer in PA. Count on Kelly.www.KellyRiskFree.com
Kelly Used Cars in EastonWe Want Your Trade. Get Top Dollar. #1 Dealer in PA. Come See Why.www.KellyRiskFree.com
Risk Free Used Cars Get Up to 135% for Your Trade. #1 Dealer in PA. Count on Kelly.www.KellyRiskFree.com
• Fewer Clicks for Consumer
• Highly Targeted ad
• High Relevancy
• Lower CPC
• Better Conversions
2012 Honda Accord CrosstourSpecial Offers on Accord CrosstourUntil 10/31. Call for Instant Quote. www.MadisonHonda.com/Element
Certified Preowned Honda Huge Certified Preowned Inventory.Great Prices from Authorized Dealer.www.MadisonHonda.com/Preowned
Local Honda Service CenterHonda Certified Specialists.24 Hour Appt Desk: 888-414-3607www.MadisonHonda.com/Service
Site:Targeted
GEOGRAPHY:TARGETED
Reaching only the local prospects, in your market…
Our Solution:A combination of IP-targeting technology, keyword modifiers
and properly designed ads target your specific market.
Target your Region, City or Local Area.
GEOGRAPHY:COVERAGE AREA
GEOGRAPHY:IP LEVEL DETAIL
BUYING CYCLE:INITIAL SEARCH
BUYING CYCLE:EDUCATION
BUYING CYCLE:READY TO BUY
REMARKETING:TARGETED MESSAGES
Someone searching for a Toyota service center
They select Service and Hours….but do not book an appointment.
Ai saves user information. User is recognized across content networks.Ai shows your text ads to a targeted user/audience.
best toyota service center
Local Toyota Service CenterToyota Certified Specialists.24 Hour Appt Desk: 888-414-3607www.ParkwayToyota.com/Service
ADS:TARGETED