Digital Innovation Carvajal
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![Page 1: Digital Innovation Carvajal](https://reader033.fdocuments.in/reader033/viewer/2022060118/558a105ad8b42a0f248b45cc/html5/thumbnails/1.jpg)
Innovación Digital Arma Secreta Empresarial"
Alan Colmenares Abril 2, 2014
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Mi Historia
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Mi enfoque…
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Innovación Digital Empresas Tradicionales Nuevas Empresas
TropicalGringo!
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Mi objetivo hoy
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El cambio NO es lineal!
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Highways and malls
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Vamos atrás en el tiempo y tratemos de imaginar algo
imposible
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Acceso
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Acceso
Transmisión
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Transmisión
Comunicación
Acceso
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Transmisión
Comunicación
Acceso
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Áreas de Cambio
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Mercadeo
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Años para lograr audiencia de 50M.
38 años 13 años 4 años 3 años 2 años
|"|"|"|"|"
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¿Y las organizaciones en Colombia como están
reaccionando?
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Un poco sobre una tecnología que está
abriendo nuevas puertas
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¿Para que comprar la
vaca si lo que usted
necesita es la leche?
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Diciembre 9, 2008
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Una manera de ver el ofrecimiento por la nube
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Alta Agilidad
Baja Agilidad
Baja Calidad de flujo de información
Alta Calidad de flujo de información
PYMES Lideres
Corporaciones Lideres
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Alta Agilidad
Baja Agilidad
Baja Calidad de flujo de información
Alta Calidad de flujo de información
PYMES Lideres
Corporaciones Lideres
Altos Márgenes!
En Riesgo!
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Alta Agilidad
Baja Agilidad
Baja Calidad de flujo de información
Alta Calidad de flujo de información
PYMES Lideres
Corporaciones Lideres
Altos Márgenes!
En Riesgo!
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Agi
lidad
!
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Unas palabras sobre el
Futuro"
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Nueva premisa: lo mas valioso es lo siguiente…
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Algunos negocios siendo afectados en Colombia y
el mundo.
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Telecomunicaciones
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Alimentos
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Logistica
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Al detal
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¿La nueva variable clave para competir?
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Otras tendencias para tener en
cuenta…
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La economía compartida!
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Carro-como servicio
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Inversión por las masas!
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Educación
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Servicios Financieros
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Hay que medir riesgos pero no se asuste del riesgo equivocado.
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Animales Mortales en EEUU
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Animales Mortales en EEUU
1 130
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Una pregunta para hacerse…
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Usted está llegando a todos los lugares
principales donde están sus clientes?
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Audiencias
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Usted tiene el poder de saber algo de sus
potenciales clientes que no era posible saber
anteriormente.
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Realizar una búsqueda por Internet señala sus intenciones!
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Nuevas opciones para llegar a audiencias con intención de compra.
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Audiencias con intención
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Audiencias con intención
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Audiencias
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Ahora, es posible construir un negocio
exitoso pero mucho mas manejable.
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Aprendizaje de negocio y clientes
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Ventas mas PREDICIBLES!!
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Promocionar diferenciadores!!
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Una buena meta para un mediano plazo…
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Motor de Ventas
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Preparandose para el futuro al mismo tiempo
que se están incrementando las ventas.
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Un ejemplo de un pequeño fabricante
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Mas de 200.000 subscriptores de YouTube é incremento en ventas de 700% "
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Un ejemplo en Colombia
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Conclusiones ① Sabemos que el cambio es un constante
en el mundo de los negocios de hoy. ② Para aprovechar las oporutnidades hay
que seguir siendo excelente persona de negocios (no tecnologo).
③ Hay ventajas en tomar el paso antes que lo tome su competencia.
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Grandes cambios en el contexto de negocios han
sucedido en el pasado pero nosotros sabemos
que…
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No es el mas fuerte de la
especie que sobrevive, ni el
mas inteligente, sino el que se adapte mas al
cambio.
Charles Darwin