Digital India
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Transcript of Digital India
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Digital India
Total Population of India - 1.16 billion
Indians living in Urban Areas - 312 M
Total Mobile users in India - 510 M
Total TV Households in India - 103 M
Total Internet users - 58 M
Source: HETV.org, TAM, TRAI, ComScore
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Digital India Among the internet users
• 80% are young between 19 - 35 years
• 50% are employed • The avg monthly income is 3.2
times national avg • 89% own a mobile phone • 50% access internet more than
once a week
Mobile ownership
• 80% are young, 19 - 35 years
• Higher penetration among the urban poor than rural affluent
• 5 m internet users access web on their mobile
• 4 out 5 are okay with receiving SMS ads
Source: JuxtConsult
Mobile and the web are a source of infotainment
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Digital India - 2010 - 2013
• Technology generation of 90’s will turn consumers • Next wave of tech-revolution in Telecom
– 3G – WiMax – Smartphones – Services beyond telephony
• Netbook and other Smartheld devices • Indian ITeS industry revival and annual growth at 15%
84 M Internet Users
1 B Mobile Users
Source: Data IDC
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Digital Divide - Opportunity
Total Population of India - 1.16 billion
Indians living in Urban Areas - 30%
Urban Indians with Mobiles - 85%
TV Households in Urban India - 87%
Access to Web Urban India - 13%
300 million urban Indians!
312 M
64 M 265 M
40 M
Source: HETV.org, TAM, TRAI, ComScore
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Digital India Top Activities on the internet and mobile
• Research • Email • Networking on the social media sites • Entertainment • Instant messaging • Mobile downloads including Ringtones • SMS • Information alerts on phone
Favourite activity on internet and mobile ….conversations!
Source: JuxtConsult
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Digital Advertising Engage
• Listen
• Connect
• Respond
• Influence
Advertise • Raise awareness
• Influence
• Sampling
• New Users
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Digital Advertisers • Travel ecommerce • Lead generation for financial products and
automobile sector • Generate walk-in for stores • Yes / No Responses • User base for recruitment, matrimonial and social
networks • Interact with brands beyond usage - FMCG • Product launches - FMCG, consumer appliances,
mobiles, Telecom services • Awareness for social causes - Vote India, RTI
campaign, GiveIndia, CRY
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Digital Advertising Options
Don’t Pay for it Pay for it
SEO
SMM
Online PR
Email List
SEM
Display Advt
Alliances
Paid PR
SMS Mob Apps
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Challenges
• Response time • Low entry barrier • What is the most relevant message?
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Thank You!
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