Experience

@FUFXBENWARDELLDIGITAL I SOCIAL I BRAND

My background is customer experience and marketing in both agency & client roles. My agency background is experiential/brand and includes clients such as Scottish & Newcastle, Innocent Drinks, Universal & P&G.

My client side roles have included Amazon & The Chartered Institute of Marketing and have involved work across the full mix of customer experience and marketing.

I am currently working as a digital - brand specialist for Blue Sky Performance Improvement. My digital responsibility is to drive forward the Blue Sky digital channel including; web, communications, social and mobile. My branding responsibilities include managing Blue Sky day-to-day branding and developing bespoke branding programmes for clients.

Current clients include: Barclays Wealth, Barclays, British Gas, Formica, Homeserve & Rolls Royce.

Digital Branding ExecutiveBlue Sky Performance ImprovementDecember 2010 – Present

Responsibilities Web manager (including maintenance/development/

advertisement/digital lead generation) E-communications manager (strategy/design/build/

reporting) Social media marketing manager (platform build/ maintenance, brand champion/strategy/campaign strategy/reporting)

A bit about me

Specialties include:

p Full Mix Marketing (Digital, Social, Print, Events, Communications, Research, Design, Customer Experience, strategy)

p Agency side (Account Management, Client Relationships; Barclays Wealth, Barclays, British Gas, Formica, Homeserve, Innocent Drinks, Scottish & Newcastle, P&G & Rolls Royce, Universal)

p Client side (Integrated Campaign Management, Brand Management & Development, Social Media Management, CRM, Web Management and Development)

07956245541

Design and brand manager Supplier liaison and project manager Trainer

Key achievements Successfully launched Bluesky big community project, Blue Sky’s

on-going social media platform which works across 6 core channels; LinkedIn, Twitter, Blog, Facebook, YouTube and Flickr

Redeveloped home page to integrate social media elements including better component functionality and live feeds from the Bluesky blog and Twitter Channel

Redevelopment of entire Adwords and PPC campaign setup running across all propositions

Changing face of sales campaign – Development of whitepaper content and integrated digital campaign including prominent web landing page and web collateral, PPC campaign and social media support. The aim of this campaign was to obtain at 40-50 good leads for the sales team to follow up on so far we have received over 400 downloads, after research this has equalled 150 good leads from FTSE 100 companies

LinkedIn Campaign – Linked in campaign for our Executive Coaching proposition involved upgraded heads of departments to improve profile towards thought leadership level, outbound Inmails sent to 2nd and 3rd level connections in target companies with an aim of gaining 30 leads, after two months of steady activity (3 weeks profile development) we have 5 meetings and 27 lead connections with a plan for further development of connections including events and content

Setup, management and development of Bluesky Branded service offering bespoke branding campaigns for Key Clients supporting programme delivery and delivering a truly bespoke experience

Marketing ExecutiveThe Romans GroupMay 2010 – November 2010 (6 month contract)

Responsibilities Sales, Flower IFA and Boyer Planning marketing campaigns Sales, Flower IFA and Boyer Planning marketing collateral Sales, Flower IFA, Web, SEO, PPC activity

Key achievements Created and implemented ‘Serious about Selling?’ campaign that

has seen a 15% increase in enquiries and valuations within a 3month period

Redeveloped network digital signage system to successfully cross sell all services on signage throughout the network

Marketing & Events CoordinatorThe Chartered Institute of MarketingDecember 2007 – May 2010

Responsibilities Redevelop, launch and maintain the Mailing List Service

(eMarketing & DM service)

Education & Qualifications

p 8 GCSE’s - Windsor Boys School (1994 – 1999

p GNVQ IT Advanced - Windsor Boys School (1999 – 2001)

p Events Management Diploma - Stonebridge College (2007)

p Projects Management Diploma - Stonebridge College (2008)

p CIM Certificate in Marketing - The Chartered Institute of Maketing (2009)

p Brand Architecture - London School of Marketing (2011)

Generation of new leads through integrated communications projects (full marketing mix)

Education and redevelopment (conversion) of lapsed, inactive and warm leads (full marketing mix)

Development and marketing of CIM’s central events portfolio

Key achievements Implemented the development and re-launch of the resource

website the Learning Zone www.cim.co.uk/learningzone. Website launched within 3 months and was mapped to suit the customer’s needs. The site now receives over 30000 visitors a month.

Website content coordinator on-going Implemented annual recruitment campaigns as part of project team

including idea generation, concept, media buying & management, events to generate new leads in line with annual KPI

Redeveloped Marcom Central website www.cim.co.uk/marcom-central which is used by CIM’s global study network to help run local marketing campaigns

Re-launched the Mailing List Service offering our study network the chance to contact the CIM database. For this service I developed a fully automated backend system using Excel which performs reports, manages finances, provides projections and offers and automated quotes and invoices

Mapped CIM Customer Journey through all possible contact points (postal, phone, online, network mystery shop) and produced a report of findings. The findings of this research were mapped into other projects such as Learning Zone, literature review and recruitment campaigns

Created a variety of additional print material including the annual CIM Graduation Ceremony Brochure keepsake which was given to over 1500 graduates, accredited study centre guide and more

Editor of the monthly E-news email communication to the UK student population (approx 21000)

Developed and implemented the Student Course Evaluation Survey to all CIM students worldwide and received a 50% open rate on communications for the survey of which 30% proceeded to take the survey. An in-depth report of this was also produced for business needs

Developed study network marketing proficiency by organizing bi-annual Partners in Marketing forum events

Achieved Professional CIM Certificate in Marketing Joined The Guardian Career Panel (http://careers.guardian.

co.uk/series/meet-the-experts) offering creative writing for their careers blogs and advice on online forums

Took up position as Marketing & Events coordinator helping to develop CIM’s central events portfolio

Account Coordinator (Agency)PMI MarketingJune 2005 – November 2007

Responsibilities Manage UK strategic team for Scottish & Newcastle client Manage live results, reporting and presentation of all

strategic activity (Scottish & Newcastle) Monthly field accompaniments with field staff to develop/

monitor team and ensure accuracy of field work

Skills

p Microsoft office - Word, Excel, Powerpoint

p CRM - Smart, Microsoft Dynamics, ACT

p Adobe Dreamweaverp Adobe Indesignp Adobe Illustratorp Adobe Photoshopp Adobe Fireworksp Adobe Flash

Account management of the Innocent Drinks account Assist in tactical and strategic on other team accounts where

required (Kodak, P&G & Universal) Management of company events team

Key achievements Designed advanced data processing system using Microsoft

Excel to collect live product, marketing and promotional figures to automatically calculate, results, instant presentation reports, finance schedules, team monitor status reports for in house productivity reviews and senior management (Scottish & Newcastle)

Through a culmination of smooth running, improved results, better data capture & reporting and finance management an improved contract for over £1.5 million was won (Scottish & Newcastle)

Gained the account management of Innocent Drinks with responsibility of arrange sales promotion and experiential activities to suit client needs, writing project briefs, produce and present project reporting (Innocent Drinks)

In the winter a very successful ‘Help the aged’ campaign was implemented with the distribution and implementation of sampling activity, instore campaign collateral and putting over 50,000 knitted hats on bottles in key target markets (Innocent Drinks)

An improved relationship with the Client led to a large ‘Detox Campaign’ running solidly 3-4 different activities a week with some activity breaking down in up to 7 different daily activities. To manage this I was able to convince innocent to let us maintain distribution of their campaign collateral which helped on top of campaign revenue to increase account profitability (Innocent Drinks)

By close of the extended ‘Detox Campaign’ campaign in June 2007 the account was already £250,000 in profit with the remainder of the year to progress (Innocent Drinks)

Account Executive (Agency)DVC SalesMay 2004 – June 2005

Responsibilities Co-manage UK strategic team for Nestle Rowntree client Management of team of 20 Managers & 200 staff, fleet and

logistics Monthly sales report generation

Key achievements Streamlined and implemented a new fuel card system that helped

to reduce cost, wastage and time Part of team that helped to produce the Nestle Rowntree Annual

Conference a three day event and sales kick off held at Alton Towers

Responsible for Induction and training of staff through both in house and through Nestles own training service Interested? get in touch

p +44 (0) 07956245541p ben.wardell@gmail.comp @FUFXBenwardell