The Digital Economy Programme John Hand, Head Digital Economy Programme.
Digital Economy and Business Strategy in Brazil_Coutinhofgv
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Digital Economy, Markets and Organizations: A Brazilian Perspective São Paulo, 11/25/2015 [email protected] @mcoutinho
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Transcript of Digital Economy and Business Strategy in Brazil_Coutinhofgv
Digital Economy, Markets and Organizations:
A Brazilian Perspective
São Paulo, 11/25/2015 [email protected]
@mcoutinho
Demography Nature limits
You / Your Career / Your Company
Globalization of legal and compliance systems
Digital Information
Digital Social Networks
Internet of Things
Source: Envelhecimento populacional e desafios para o Sistema de Saúde Brasileiro, 2013
Brazil will age faster than Japan
1995... Digital Information
You / Your Career / Your Company
Average Time watching TV Mon-Fri: 4hs 31min Average Time listening Radio Mon-Fri: 3hs 42min Average Time on the Web Mon-Fri: 4hs 59min Average Time watching TV Sat-Sun: 4hs 14min Average Time listening Radio Sat-Sun : 2hs 33min Average Time on the Web Sat-Sun: 4hs 24min
TV and Web are the major media in Brazil
Source: Pesquisa Brasileira de Mídia 2015 - Secom
Fonte: TIC Domicílios 2014, CGI (campo Out 2014-Mar2015)
Internet access via mobile is growing in Brazil (76% of total internet users)
34% of mobile owners acess the web while watching TV (July 2015)
1995... Digital Information
2005... Digital Social Networks
You / Your Career / Your Company
1995... Digital Information
2005... Digital Social Networks
2020... Internet of Things
You / Your Career / Your Company
Source: Deloitte
New consumer relationships and expectations
Source: Data Never Sleeps 2.0 – Domosphere (Google, NY Times, Apple, Cisco, The Guardian)
Source: Google, The Connected Consumer Survey, 2015
“In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention”.
Herbert Simon, 1971
Attention is the new oil
The ability to connect with society is the new frontier of competitive advantage and profitability
Redefine Organization Design and the meaning of work
Argentina: 91
Chile: 38
Colombia: 64
México: 69
Peru: 90
Venezuela: 103
Message to HR: Generation Y will age
Published: December 14, 1986 the baby boom generation, people who don't like being told what to do, who don't trust The Company, who want more than the satisfactions of money and title and who, deep down, though they haven't said so recently, want to contribute something to society. These children of the 60's, bearing their Ph.D.'s, J.D.'s and M.D.'s, are hot properties, Mr. Raelin says. Companies want to hire them, but once hired, they are hell on managers and, if managers don't handle them right, they leave.
To the baby boom parents (themselves emerging from the II World War and the Great Depression), familial life was equated with material possession; their children were to have everything. Never would they know the deprivation and hardship experienced by their parents. The result was a declining work ethic
Management Review, UCLA, 1988
Cognitive, non-routine
Manual, non-routine
Cognitive, routine
Manual, routine
HR is based 20th century bureacracy (control), not leadeship
You can lead, but you cannot control (even in the Army)
Rethink Competitive Advantage Cycles
As noted by Geoffrey Hosking in “Trust: A History”: “…trust is mediated through symbolic systems and their corresponding institutions, and those systems and institutions change over time”. After religion, money and the nation-state, may be a new symbolic system is emerging, where trust is based on technology, social networks and economic exchanges (my hypothesis). The growth of the sharing economy suggests that it will make more difference in societies like Brazil, where the state has failed in improving trust. This is just a hypothesis that needs the test of time, but if it is correct will show a growth path for many startups
Source: McGrath, 2013
Final Question: Can Shareholder Value Doctrine deliver in this new game?
Shareholder Value is not destiny. Is just a phase of economic history
Culture eats strategy for breakfast
Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world
Digital Economy, Markets and Organizations:
A Brazilian Perspective
São Paulo, 11/25/2015 [email protected]
@mcoutinho
