@juntajoe

Digital Doughnut Meetup: 28th October 2014

Presented by Roy Jugessur, Shoutlet

@juntajoeFollow Us

#MillennialsDoughnut Roy Jugessur: @rjugs

Twitter: @rjugs

@juntajoeToday’s Generations

Source: Grail Research 2011

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@juntajoe

Twitter: @rjugs

@juntajoePurchasing Power

By end of 2015, the purchasing power of millennials globally is estimated to be

£1.5 Trillion

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@juntajoeMillennials and Brand Advertising

80% purchased a product after an online interaction in the last

year

80%

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@juntajoeMillennials and Brand Advertising

Only 6% of millennials consider your advertising to be credible

SIX PERCENT

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@juntajoeMillennials and Brand Advertising

83% say sponsored stories make their social experience

worst

83% 67

%

67% never click on sponsored stories

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@juntajoeMillennials and Brand Advertising

95% say their friends are the most credible

source of product information

95% 91%

91% would consider purchasing a product recommended by a

friend

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@juntajoeMillennials and Brand Advertising

How can brands

market to millennials?

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@juntajoeMillennials and Brand Advertising

98% of millenials are more likely to engage with a

friend’s post over a brand’s post

98%

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@juntajoeIt’s all about Collaboration

• Bring Millennials into your marketing

• Create a two-way content strategy

• Nearly 50% want to advocate your brand

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@juntajoeContent that Engages

Create content that Generation Yers care about!

Take in consideration: • Openness and transparency• Personal connection• Generation Yers care for

causes• Entertaining content• Disruption and difference

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@juntajoeContent that Engages

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@juntajoeThree Ways Marketers Can Connect With Gen Y

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@juntajoeTop 15 expectations from brands on social

Source: InSites Consulting

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@juntajoeData Mining

About• Leading European confectionary company

Objective• Uncover product purchase insight• Drive fan loyalty, engagement, and advocacy

Campaign• Recruited fans to be a part of an exclusive taste-

testing team• Gathered customer data including what fans like

about Goody Good Stuff

Results• 64% increase in new customer data acquisition• Increase in online engagement• 4,800 new Shoutlet Profiles – customer database

with affinity data• Learned that “natural” is the most important to

customer when purchasing product

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@juntajoeData Mining

Engaging

content

Increased

customer

insights

Improved

marketing

Twitter: @rjugs

@juntajoeQuestions?

@juntajoe

THANK YOU

SHOUTLETemeasales@shoutlet.com

www.shoutlet.com@shoutlet