Digital Disruption in the Healthcare Industry...Digital Disruption in the Healthcare Industry Rani...
Transcript of Digital Disruption in the Healthcare Industry...Digital Disruption in the Healthcare Industry Rani...
Digital Disruption in the Healthcare Industry
Rani Argov, Partner, Deloitte DigitalNovember, 2017
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Agenda
1 Healthcare has been hit by the digital wave
2 New technologies and models enable changes in the Patient Journey
1Disruption in
Healthcare
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Digital is transforming the value chain
Medical
Records
R&
D
Insurer
Marketing
Digital products
Treatment
Experience
Applications
Network
Shift from linear to iterative
functions to create value
and connect with consumers
Supplier
Hospital/
HCP
Digital
Services
The new eco-system of value creation:
Patient uses several platforms
and different agents to collect
information
Pharma SupplierR&D B2B Marketing Insurer/
Healthcare
Network
Hospital/
HCP
Patient
Traditional Value Chain
Digital technology is benefitting providers and patients
Resons for using Health App
Help
communicating
with HCP
17%
Info on
symptoms and
medical
conditions
23%
View health
records and
tests
16%
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Changing consumer trends, emerging technologies, and new players drive
disruption in the Healthcare sector
DRIVERS OF DISRUPTION
Changing Consumer
New Players
Technology
Cognitive Computing
Internet of Things
Wearables Additive Manufacturing
Big data & analytics
Optimization & Prediction
Augmented Reality
Autonomous Operations
Machine Learning
Autonomous Robotics Cyber Security
Blockchain
Renewable energyAdvanced Materials
XXXCyber security
Healthcare
New technologies enable the disruption in the Healthcare system
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The digitally empowered consumer has new motivations & expectations
PERSONALIZED
• Tailored solutions
• Smart engagement
TIME SAVING & “ON THE GO”
• Looking for fast, efficient and
minimum interactions
• On-the-go, and at-home services
expected
EXPERIENCE DRIVEN
• Medical information and research is
now available online
• Biased by criticism and social
networks
• Compares services and prices
• Loyal to platforms that
differentiate the experience
• Willing to pay more for a
comfortable and accurate
experience
• Convenience driven
TRANSPARENT
• Uses mobile to contact providers
• Expects Omni Channel integration
• Wisdom of the crowd as a source of knowledge
CONNECTED
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New PlayersNew companies with new types of
business models are in all areas of
healthcare- from fitness tracking, to
insurance companies and medical
devices.
2The New
Patient Journey
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The New Patient Journey | Health Awareness
MAIN MOTIVATION MAIN TECHNOLOGY
Wearables & IoTConnected
Health AwarenessResearch &
BookingTesting & DiagnosisConsultation Treatment & Monitor
• Monitors physical and psychological wellbeing with mobile apps, wearables, and DNA tests
• Is notified of anything unusual, could be connected to the right resource
&
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The New Patient Journey | Research & Booking
MAIN TECHNOLOGY
Telemedicine
Health AwarenessResearch &
BookingTesting & DiagnosisConsultation Treatment & Monitor
• Researches symptoms online, looks for a reliable source and peer input
• Video or SMS chat with a doctor for initial referral
• Books appointment through mobile
MAIN MOTIVATION
Time Saving & On-the-Go
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The New Patient Journey | Consultation
MAIN TECHNOLOGY
Data & Analytics
Health AwarenessResearch &
BookingTesting & DiagnosisConsultation Treatment & Monitor
• In-office visits use digital to enter patient info
and give targeted educational content
• Many consultations may be held through
mobile or video chat
MAIN MOTIVATION
Experience Driven
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The New Patient Journey | Testing & Diagnosis
MAIN TECHNOLOGY
Data &
Analytics
Health AwarenessResearch &
BookingTesting & DiagnosisConsultation Treatment & Monitor
• Tests can be sent from home
• Big data and AI support the doctor more
accurate diagnosis based on results
• Results are available though mobile
MAIN MOTIVATION
Time Saving & On-
the-GoIoT
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The New Patient Journey | Treatment & Monitor
MAIN TECHNOLOGY
Data & Analytics
Health AwarenessResearch &
BookingTesting & DiagnosisConsultation Treatment & Monitor
• Medical records are stored digitally where they
can be shared with multiple doctors and the
patient himself
• Medical data is shared to inform other patients’
treatments
MAIN MOTIVATION
Transparent
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Conducts over 50% of patient visits
digitally (smartphone,
videoconferencing, kiosks, etc.)
Testing &
Diagnosis
Treatment &
Monitor
Health
Awareness
Digital is connecting steps across the journey for a less linear, more iterative process
Collects and stores data digitally, to
inform individual patient care and
provide data for better diagnosis and
treatment throughout the entire
network
Research &
BookingConsultation
Example: Kaiser Permanente healthcare system serving 10.7 million in U.S.
Thank you!
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