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Digital DiscoveryHarnessing customer insight to drive digital transformation

6point6 Digital Discovery uses customer-led insight and technical expertise to drive effective digital transformation.

To keep up with this and ensure effective differentiation from the competition, businesses need to constantly evolve their digital products and ecosystems with the customer at the forefront of their mind.

However, implementing complex digital change is challenging and requires an end-to-end strategic approach.

From establishing a comprehensive view of customer and business needs, and measures for success, to ensuring the experience of your brand meets users expectations, businesses often lack the resource or in-house technical expertise necessary to get change over the line.

This can result in businesses failing in their attempts to change complex digital ecosystems, and many perform change without forming a complete strategy.

This can have a significant financial impact on your business, whilst resulting in digital products which do not meet the needs of your customers.

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https://www.marketingtechnews.net/news/2018/jan/05/how-instant-gratification-key-successful-customer-engagement/

Digital Discovery

To address this, 6point6 Digital Discovery brings together user needs and business objectives with measures for success and technology, to realise the value of user-led change.

Made up of a three-stage process, we work with you and your customers to understand and describe your digital needs, before helping to create and implement the necessary solutions.

Customer expectations of businesses are increasing at an exponential rate, driven by the increasingly digital consumption of brands online and our desire for immediate, constant digital gratification.

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Constant evolution of your digital ecosystems is vital to ensure you remain relevant and avoid digital obsolescence.

Avoiding obsolescence

6point6 Digital Discovery is a key part of this.

Experience strategy

Informed by Users needs,

Technical architecture,

Data architecture, DevOps

execution

Your business need

6point6 expertise

Digital product

Technology

Data

DevOps

Experience design

Thought leadership

demonstrates our expertise at

each stage

6point6

Create

DeliverOperate

Understand

Describe

Working collaboratively with key stakeholders in your business, we establish who your users really are and what they need, so you can develop a comprehensive case for change.

This collaborative approach ensures the resulting strategy talks to your business needs, whilst improving cohesion for the initiative and achieving buy-in across the business.

What we offer Experience strategy (8-12 weeks)

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Drawing on our experience design, digital product, technology, data and DevOps expertise, we carry out an in-depth assessment of your digital ecosystem to make user discoveries which will inform product prototype designs.

As part of this we:

These insights feed directly into the next stage, building the vision

This gives you the confidence that we will meet your needs whilst delivering value

Understand customer and client needs

This is the key ingredient for a successful experience strategy.

It is an opportunity for us to explore the benefits that can be realised for both customers and colleagues looking at technical landscape, digital experience outcomes, processes and workflows.

As part of this process we:

• Research users

• Identify user needs

• Establish stakeholder requirements

• Develop objectives

• Provide data insights

• Map out opportunities

Describe the vision

This is where we collaborate with stakeholders in your business to synthesise the research and data about your users into actionable insights.

These are used to inspire process and journey mapping, whilst ensuring that design solutions reflect the needs and behaviours of your customers.

As part of this we dig deep into:

• As-is user journeys

• User personas

• User stories

• Prioritised backlog and risks

• Design principles

• Minimum Viable Product

• As-Is technical architecture

• Security and content audit

Create prototypes

The final stage of the process is where we develop a set of design principles and prototypes based on your customer insights and business needs.

We visualise the art of the possible with lo-fidelity go-to user journeys and design concepts, all of which reflect the value and ambition of the project.

We also have the expertise necessary to execute the resulting design for the benefit of your end users.

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The results of each stage of the process are put into a prioritised roadmap of wider recommendations, which can be used to leverage buy-in to the digital transformation process and will inform your next steps.

Results

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Our ThoughtsWhy it pays to put users first

Technology changes fast, people don’t.

To enable you to focus on experiences that users want and stay relevant a user-led approach is essential.

We recommend staying in touch with your users by involving research at all 3 stages of change to the experience.

The first, before change giving insight through research to understand users need and form a strategy for change.

Secondly, during change by crafting the final experience by evaluating impact of change with real users before going live.

And finally, after change by measuring the value of the live experience through data and insights from user research.

Without including users’ needs when making decisions, you have technology-led change.

Experience design enables you to place your users at the centre of everything you do, through understanding real issues that users face, establishing a deep understanding of their needs and values, whilst avoiding the potential pitfalls of traditional digital transformation.

Experience design enables decision making to be user centered, providing a framework to prioritise change on anticipated impact on the user.

To ensure successful transformation in a fast-changing world driven to digitise and connect to everything, a holistic approach to your ecosystem to create successful experiences, successfully transforming in a fast-changing world driven to digitise and connect to everything.

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Place your users at the centre of everything you do.

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About 6point6

Integrating digital technology into your business can result in fundamental changes to how you operate and deliver value to your customers. To go digital is to reinvent yourself to the core, opening yourself and your clients to a world of possibilities.

6point6 is a technology consultancy. We bring a wealth of hands-on experience to help businesses achieve more with digital.

Using cutting edge technology and agile delivery methods, we help you reinvent, transform and secure a brighter digital future.

Visit us at 6point6.co.uk Twitter: @6point6ltd LinkedIn: linkedin.com/company/6point6

SIX.SIX.088

Get in touchGAVIN EDMONDS

Director, Experience Design gavin.edmonds@6point6.co.uk