Dr. Rob ReynoldsDirector, MBS Direct Digital

DIGITAL DEVICES MEAN DIGITAL CONTENT STRATEGIES

• Rob Reynolds, Ph.D.• 25 years of classroom

teaching experience• Publishing executive• Co-founder of

educational technology startup

• Author of The Future of Learning Content

• The Learning Lot.org• @xplanarob• http://

www.slideshare.net/no1nozeus/

• rreynolds@mbsbooks.com

• Proso Lots of books on a

single, lightweight device

o Use in varied reading environments

• Conso It’s ugly!o It’s too expensive!o No one wants to

give up touching the actual book

2007: A SHIFT IN CONSUMER EXPECTATIONS

The Kindle 1

• E-books represent between 1.5%-2% of the trade publishing market

• E-books garner between $320m-$400m in sales

• E-reader devices are a top selling gift item in the holiday season

• Publishers realize that this could be a problem

2009: A SHIFT IN PUBLISHING

• 124 million tablets will ship globally in 2012

• 375 million tablets will ship globally by 2016 (760 million in use overall)

• There will be 92 million tablet owners in the US by 2014

• 19% of US adults now own tablet devices

2010: A SHIFT IN CONSUMER LIFESTYLES

The Original iPad

2012: A SHIFT IN LEARNING CONTENT

E-textbooks Digital Learning Content

THE TEXTBOOK IS DEAD! LONG LIVE THE TEXTBOOK!

THEN(Textbooks)

Inflexible Content Model + High Prices + Linear + Static Information

Model + Impersonal

Now(Learn Lists)

Flexible Content / New Pricing Models /Adaptive / Dynamic Information Model / Personal

TRENDS DRIVING CHANGES IN LEARNING CONTENT• New Pricing Models• New Media Consumption Models• New Content Production Models• New Course Delivery Models• New Student Information Models

NEW PRICING MODELS

New Media

Traditional Textbooks

You can subscribe to 45,000 movies and TV shows (Hulu Plus) and 15 million songs (Spotify) for $17.98 per

month -- and it's all original content

Yet a single biology textbook from CourseSmart costs you $20.25 per month --and little or none of the content

is actually unique

NEW MEDIA CONSUMPTION MODELS

We want an iTunes/Spotify model that allows them to create learn lists, combining resources from different content providers and a pay-as-you-go commerce proposition

We want a Pandora model that makes it incredibly easy to find related content based on universal learning objectives

We want a Hulu model that offers both free and premium content with subscription options

We want a new model of consumption, like the one offered by Flipboard

NEW CONTENT PRODUCTION MODELS

•OER•Open Textbooks•Low-Cost Textbooks•Course Packs•Self-Publishing

WHAT INSTITUTIONS NEED

• A comprehensive digital content strategy

• A coordinated plan for digital content distribution

• A clear vision for the digital curriculum

• A solution for content analytics

Re-thinking our institutional missions and learning goals

Crafting new, long-term content strategies

Defining best practices in digital pedagogy

Delivering strong professional development

Establishing clear information literacy outcomes

Going Digital is More Than a Device or an E-textbook

• “We are introducing a new 1:1 tablet program”• “We are instituting a BYOD program”• “We have to find a way to lower costs for our

students”• “We need a content solution that can integrate

more effectively with out other learning technologies”

• “With digital, we can begin creating our own content more effectively”

We All Need to Ask:“What Is My Goal in Going

Digital?”

1. What is your core (and long-term) strategy regarding content format?a) Are you

transitioning to an all-digital curriculum?

b) Are you planning on a hybrid (print + digital) future?

General Checklist

2. How do you want your students to purchase/access their digital books?a) Student purchase model?b) School-purchase model?

3. Where will your users access their digital content?a) Via a school LMS or other learning portalb) Via a virtual bookshelfc) From the classroomd) From home

General Checklist (cont.)

1. Why kinds of digital content are included in your strategy?

2. What is your timeline for going digital and what is driving that timeline?

Digital Content Checklist

1. What are your plans for dedicated digital devices?a) Laptopsb) Tabletsc) Smartphones

2.What is your implementation strategy?a) Institution will purchase designated deviceb) Student will purchase designated devicec) BYOD program

Digital Device Checklist

3. Will students access digital content on more than one device?

4. Will students use the device(s) in a single or in multiple locations?a) Schoolb) Home

5. Will students be sharing devices?

Digital Device Checklist (cont.)

3. Will students access digital content on more than one device?

4. Will students use the device(s) in a single or in multiple locations?a) Schoolb) Home

5. Will students be sharing devices?

Digital Device Checklist (cont.)

1. How are you incorporating digital content into your pedagogy?a) It’s just a convenient alternative to printb) We are creating an integrated content

strategy with digital textbooks, digital reference materials, and other digital applications

c) We are factoring in the use of digital devices in our activities

d) We are integrating digital textbooks and digital resources into a learning portal

Pedagogy Checklist

2. Are you viewing your students as consumers or producers when it comes to digital learning content?a) Consumers – It’s a

passive experienceb) Producers – We want

them interacting with the text and

3. What is your plan for professional development?

Pedagogy Checklist (cont.)

MBS DIRECT DIGITAL PLATFORM GUIDELINES

• A simple and intuitive design• The broadest distribution

capabilities possible• A solution for flexible learning

enhancement• A product branded for our partners

DISTRIBUTION ACROSS MANY CHANNELS

USER ENGAGEMENT REPORTING

• Booko Percentage accessed by

chapter or concepto Total timeo Number of times accessedo Average time per session

• Resources Accessedo Total accessed by chapter

or concepto Number of times accessedo Which resources?

• User Generated Contento Number of highlightso Number of noteso Number of bookmarkso Usage of audioo Number of exported

annotations• Bookshelf

o Number of bookso Total timeo Average time

DIGITAL CONTENT SERVICES

• Catalog of low-cost digital alternatives• Support for self-publishing initiatives• Library of OER content to assist with

enhancing e-textbooks• Content evaluation and acquisition

services• Curriculum and pedagogy workshops