Digital dedication, how to survive, 141111
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HOW TO SURVIVE AS A DESIGNER
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Presentation for the event Digital Dedication in Stockholm.
Transcript of Digital dedication, how to survive, 141111
HOW TO SURVIVE AS A DESIGNER
design with a story
ABOUT US
• Launched 2012 • 130 designers • Worldwide sales • Happy customers • Award winning
1. Get a job at a design
department
2. Free lancing as
designer
3. Your own brand
WHY A PERSONAL BRAND?
Story telling
Easy using social media
Building a following
Better chance of getting a job
Producers want low risk
WHY YOUR OWN BRAND?
Online opportunities
– Social media /
storytelling
– Flexibility
– Globalization
– E-commerce growth
E-COMMERCE STATS
• E-commerce growth
Sweden: +18%
• Retail: +2% (interior/
furniture +0,1%)
• Turnover 37 BSEK 2013
• 5% of total retail
• 2022: 12-36% of all retail
online
WHY YOUR OWN BRAND?
Online opportunities
You are your own boss
You control the money
You set the rules!
HOW DO I SELL MY PRODUCTS?
Retailers
Your own webshop
– Tictail
– Jetshop
– WP e-commerce
– Shopify
– Etsy
Nordic Design Collective
– Simplified
– PR and marketing
included
– Designinterested
audience, worldwide
– Commission = low risk
1. Show me the money!
2. It’s a rollercoaster
ride. Be prepared.
3. Be brave!
MARIA RICHARDSSON [email protected] www.nordicdesigncollective.com facebook.com/nordicdesigncollective instagram.com/nordicdesigncollective
