LEADING DIGITAL.

CREATING INSIGHTS.

ENABLING DIFFERENTIATING EXPERIENCES.

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Digital Enterprise Computing 2015, Böblingen Leading Digital: Linking Technology and Business Innovation Böblingen, 25th of June 2014 Dr. Uwe Dumslaff

Our research, with over 400 companies worldwide, shows how those organizations that have SUCCEEDED in delivering a fundamental TRANSFORMATION of their business through digital TECHNOLOGIES benefit from a considerable ‘Digital Advantage’ and demonstrate SIGNIFICANTLY BETTER FINANCIAL PERFORMANCE than their peers.

DIGITAL TRANSFORMATION Research collaboration with the Massachusetts Institute of Technology since 2009

Digital Transformation - the use of digital technology to radically

improve the performance and/or reach of a company.

What is Digital Transformation?

WHAT DO WE CONCEIVE ?

#2 End of stupidity - personalization & context integration

#4 Data is the new oil - data science transfers insights to business asset

#5 Beyond consumer - connected devices and assets take ground

#1 Customer centricity - now or never

#3 No “limitology” - removing traditional constraints in operations

#6 Constant agitation - digitally modified or replaced business models

A common DNA Of Digital Masters D

igital C

apabili

ty

Leadership Capability

The What:

Using digital technology to transform the

customer experience, operational processes and

business models

The How:

Successful transformations depend as much

on how firms manage digital transformation than

solely on implementing new technologies

From product focus to customer centricity

Telecom Travel and hospitality

Retail Banking

Pharmaceuticals Consumer Packaged Goods

Insurance

Utilities

Manufacturing

High Technology

Automotive

C O N S E R V A T I V E S

F A S H I O N I S T A S D I G I R A T I

THE “HOW” - Transformation Management

B E G I N N E R S THE

“WH

AT”

- D

igit

al In

ten

sity

THE “HOW” describes the way senior executives

drive change throughout the

organisation, including creating

and communicating

vision, establishing governance and

building a digital-ready culture.

THE “WHAT” is a specific set of digital transformation elements implemented, including strategic assets and digital investments that are used .

The Promise of strong market performance Financial Performance Impact of Digital

Dig

ital

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Transformation Management Intensity

Dig

ital

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Transformation Management Intensity

Dig

ital

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Transformation Management Intensity

SHIFTING / RETHINKING BOUNDARIES PRODUCT / SERVICE GENIUS NEW VALUE FROM SOCIAL

Consolidating existing customer touch points / apps. Claim access points for non-product / service related interaction.

Sharing core price, stock data via open interface with RoPo portals to attract specific customer segments

Loose “one size fits all” ambition, trade lower reach with higher impact

Equipping the customers and employees with easy-to-use tools that save time whilst increasing the experience

Building x-channel consistent sales and support standards to drive customer engagement and loyalty

CUSTOMER ACCESS CLAIM

MASHED CONVERSION SELECTED TARGETS SEAMLESS INTEGRATION

Engagement Centres to develop blended customer insights to forecast and direct channel traffic

The What: Building Blocks Of Digital Capability

Digital has informed

and amplified customer

expectations

Digital is removing

traditional constraints

in operations

Digital business models can

reorder value chains and

create new opportunities

BUSINESS

MODEL

CUSTOMER

EXPERIENCE OPERATIONS

Digitally-modified business Customer Understanding Process digitization

New digital business Top Line Growth Worker enablement

Digital globalisation Customer Touch Points Performance management

The How: Leadership Capabilities Is What Turns Digital Investment Into Digital Advantage

Create a shared

transformative vision of

the digital future

Engage employees at

scale to make vision a

reality

Fuse IT & business

communities to build

digital skills & transform

technology platforms

Establish strong

digital governance to

steer the course

TECHNOLOGY VISION

ENGAGEMENT GOVERNANCE

The How: Leadership Capabilities Is What Turns Digital Investment Into Digital Advantage

Create a shared

transformative vision of

the digital future

Engage employees at

scale to make vision a

reality

Fuse IT & business

communities to build

digital skills & transform

technology platforms

Establish strong

digital governance to

steer the course

TECHNOLOGY VISION

ENGAGEMENT GOVERNANCE

TechnoVision 2015

TechnoVision architecture

TechnoVision content

1. All In A Catalog 2. Reborn In The Cloud 3. Elastic Business 4. API Economy 5. No Apps Apps

Applications

Unleashed

1. No Keyboard 2. Object Of Desire 3. Get A Life 4. End User, End Producer 5. Digital Self

You

Experience

1. Social Is The New Oil 2. Egosystem 3. Social Workers 4. No Work 5. Friend That Machine

We

Collaborate

1. My Data Is Bigger Than Yours

2. Real Real Time 3. Now You See Me 4. Data Apart Together 5. Cognito Ergo Sum

I

0

I

0

I

0

I

0

I

0

I

0

Thriving on

Data

1. Shades Of Process 2. Process Is The New App 3. Co-Process 4. Silo Busters 5. No Process

Process on

the Fly

1. Virtual Lego 2. Let’s Get Physical 3. Build Release Run Repeat 4. Orchestrate for Simple 5. What Would Amazon Do?

Invisible

Infostructure

1. Digitally Intense 2. Business Mon Amour 3. What’s Your Story? 4. From Train To Scooter 5. Bon Risk Appétit 6. Let It Be 7. Hack My Business Model

Design For Digital

Copyright © Capgemini 2015 All Rights Reserved

Service Orchestration Identity & Access DevOps Service Management

Immediate Our open source-based platform

Your market advantage

Innovation Engineered

Immediate is a robust and secure open source based

platform on which “Digital Services” can be integrated

quickly, consistently and cost effectively, on-premise or

in the cloud.

Its purpose is to allow an organisation to quickly

leverage the market innovations of their choice in order

to achieve growth and stay two steps ahead of the

competition.

Immediate consists of a digital toolkit containing a

reference architecture and six accelerators:

• Integration

• API Management

• Identity & Access Management

• Service Management

• Automated Provisioning

• Application Lifecycle Management

IMMEDIATE DESCRIBED

Each accelerator is based on mature open-source

products and contains extensive documentation,

scalable examples and auto-provisioning scripts

Operational

Business Services

Common

Data Services

Business

Support Services

Personalisation & Interaction

Customer Supplier Partner

Management

Identity

& A

ccess M

anagem

ent

Serv

ice

M

anagem

ent

Automated Provisioning

Application Lifecycle Management

Integration

API Management (external)

API Management (internal)

THE SIX IMMEDIATE ACCELERATORS

Integration – Integrate the latest services and technology with your existing business and IT systems,

without wholesale change. Unlock data by creating an API layer over your existing systems of record.

Orchestrate services so that they work as a coordinated whole. Reuse pre-implemented Enterprise Integration

Patterns; i.e. pub/sub, orchestration, etc…

App App

ALM

App

API Management – Securely expose your APIs for partners and customers to consume.

Accelerate your mobile strategy. Rationalise duplicate IT systems. Centralised publishing, advertising and

governance of RESTful & SOAP APIs. Analyse & improve your APIs. Monetise & control your APIs with

billing and rate limiting.

Identity Access & Management – Central administration of identity and access

management across your organisation, e.g. customers/citizens, employees, external

businesses. Provide registration, authentication and authorisation across on-premise and SaaS

services. Multi-factor Authentication. Federated Login to services underpinned by protocols like

oAuth.

Service Management – Provide a single view of your IT landscape. Display technical and

business metrics on clear dashboards. Real-time monitoring and querying of behaviour and

transactions. Proactive, not reactive approach to detecting and fixing faults with your live service.

Automated Provisioning – Treat infrastructure as code by using scripting, virtual machines and

containerisation to automatically provision infrastructure and deployments. Enable the release of new

features into production on a regular basis. Move your organisation from continuous integration to

continuous delivery to continuous deployment. Couple this accelerator with the ALM accelerator and enable

a DevOps culture within your business.

Application Lifecycle Management – Automate and visualise the build-test-release cycle into

a well understood pipeline of activities. Govern multiple suppliers. Project and task management. Project and

agile team reporting. Requirements management. Collaboration tools to enable clients and suppliers to work

together. Configuration management tooling to provide source code, artefact and release management

functions. Continuous integration tooling.

Intro & Concepts

Customer Journeys

Scalable Examples

Architecture Patterns

Feature How to Guides

Automated

Provisioning

Continuous Integration

Supporting Software

Decision Log

IMMEDIATE SUMMARY

Immediate Features: • Reference Architecture that binds together six open-source based

accelerators. • Six accelerators that wrap best of breed open source software containing

extensive documentation, scalable examples and auto-provisioning scripts. • Integration • API Management • Identity Access and Management • Service Management • Automated Provisioning • Application Lifecycle Management

• Products are unchanged by Capgemini and are supported and maintained by the originating source

• Deployable on-premise or in the cloud, in part or whole. • Capgemini can offer a support model and service management wrap

Identity

& A

ccess M

anag

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ent

Serv

ice M

anag

em

ent

Personalisation & Interaction

Customer, Supplier, Partner

Management

Operational

Business

Services

Common

Data

Services

Business

Support

Services

Automated Provisioning

Application Lifecycle Management

Integration

API Management (external)

API Management (internal)

Immediate Benefits: • Rapid integration of new digital services with your existing estate • Grow digital skills within your business • Unlock and leverage your existing data via API enablement • A route to open source • Reduction in bespoke work, technical decisions, time to become productive • Innovative digital services using technology suppliers/SMEs of your choice • Govern multiple suppliers delivering services in co-located / distributed teams • Service design which can be accredited to Government security standards • Based on Capgemini’s experience of delivering Digital Platforms and Services

IMMEDIATE TECHNOLOGIES

Immediate Technologies: • Reference Architecture that binds together six open-source based

accelerators • Six accelerators that wrap best of breed open source software containing

extensive documentation, scalable examples and auto-provisioning scripts

• Integration • Mulesoft • Active MQ

• API Management • WS02 API Manager

• Identity Access and Management • Forgerock – Open AM, Open IDM, Open DJ)

• Service Management • Dashing • Sensu, Graphite, Grafana, • Elastic Search, Logstash, Kabana, • Redis, Rabbit MQ

• Products are unchanged by Capgemini and are supported and maintained by the originating source

• The products which underpin it have been selected with these key principles in mind: • Functionally rich • Mature open source • Cost effective support mode • IaaS neutral • Scalable and cheap to deploy so they can be used for proofs of concepts,

alphas, prototypes all the way to super secure high volume systems • Deployable on public or private cloud.

Ide

ntity

& A

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Se

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Ma

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Personalisation & Interaction

Customer, Supplier, Partner Management

Operational

Business

Services

Common

Data

Services

Business

Support

Services

Automated Provisioning

Application Lifecycle

Management

Integration

API Management (external)

API Management (internal)

• Automated Provisioning • Puppet, Docker • Ubuntu Server

• Application Lifecycle Management • JIRA, Confluence, • Jenkins, Maven • Artifactory, GitHub/Stash, • Ubuntu Desktop)

• Base Technologies • HAProxy, Ngnix, • Apache • Java, HMTL, JS, CSS

WHAT DO WE BELIEVE?

Less Engineering more Emotion !

WHAT DO WE BELIEVE?

Less Engineering more Emotion !

Insight and Emotions are main drivers for successful relationships.

Combining emotions with technology will enrich new Personalized Experiences in B2C, B2B and B2E.

LET’S CREATE THE JOURNEY OF A LIFETIME – EVERY TIME, PERSONALIZED, SHARED

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