Digital Content: Kirk Hullis

@kirkhullis

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@kirkhullis


About Healthspan & our content

@kirkhullis


How can your digital content cater for all of your customers?

@kirkhullis


The first two personas to satisfy

@kirkhullis


Who are your customers?

Over55+

Under 55

What we think What we can show

@kirkhullis


Choosing content

@kirkhullis


The Content Sweet Spot™

THINGS PEOPLE ARE LOOKING FOR

THINGS YOU ARE

TRYING TO SELL

THINGS THAT ARE INTERESTING TO TALK ABOUT

@kirkhullis


Channels & Platforms

@kirkhullis


Have confidence in the groundwork

- Create content

- Get it live

- Learn and improve

- Automate what you can and explore the next channel

@kirkhullis


What next?- Give some thought to the quick customer and internal stakeholders.

- Focus on key customer types

- Prioritise content that hits the spot™

- Be confident in the groundwork

- Publish on/share to appropriate channels and devices.

- Learn and expand.

And read this >>>@velocitytweets

@kirkhullis


Awkward questions.

If you think of something later:

@kirkhullis+kirkhullis

Digital Content: Kirk Hullis

Marketing

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