Digital Identities, Communities & Connections: Emerging Trends
Digital Communities... by Default
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Digital Communities…by defaultAdam MicklethwaiteTinder Foundation12 November 2015
• 14 outreach and 4 internal sessions each week, 1000 people per year
• Community organising: since April 2012, 13 unique groups, 36 successful bids, £170k raised
Starting Point, Woodley, Stockport
• Digital health literacy in partnership with the community
• Social prescribing• Widening Digital Participation
programme funded by NHS England has helped 140,000 people since 2013
Bromley-by-Bow Centre, London
• Developing individual and community digital aspirations
• Digital as the platform for helping businesses grow and individuals find employment
Destinations@Saltburn, North Yorkshire
+All have in common…
■ Hyper-local community location
■ Community participation
■ Learner/user-led, informal environment
■ Outreach, bringing learning to people where they are
■ Digital first
■ Addressing local challenges, with a name local people will respond to
+The power of digital inclusion
■ Digital inclusion builds social capital■ 20,000 volunteers across the UK■ 52% of learners agree they feel less lonely and isolated■ 60% of learners are happier as a result of more social
contact■ Social Return on Investment evaluation of UK Online
centres to complete in December 2015
■ Can also be scaled: 5,000 UK Online centres across the UK
■ And is still a huge issue for social inclusion and the functioning of society: 12.6m people across the UK don’t have basic digital skills
+The opportunity
■ Digital inclusion creates an opportunity for digital public services designed to be used together: increasing social and economic impact and strengthening communities
■ Critical given pressures on public funding■ Tapping into the classic ‘social movement’ – but doing it in a
practical, open, collaborative way■ But this is not a mature market:
■ Digital community websites: eg. Streetlife – can lead to face-to-face community activity
■ Some pioneering local digital public services that are scalable: eg. FixMyStreet (mySociety) and coding initiatives: eg. Code for America
■ Signs that power of community involvement is being recognised: eg. Digital Government Review
■ But communities themselves insufficiently empowered or connected ‘as communities’ to digital public service user-centred design processes
+Building the market
■ How can we build the market so digital community services can be developed and scaled?
■ Identify the right kind of public value and stimulate demand and supply through public/community partnershipsServices that require or could benefit from:
Examples
Discussion with others • Embedding digital health• Applying for jobs• Managing money• Personal Budgets
Collective decision-making • Assets eg. park/playing field usage• Events that boost local economies eg.
carnivals
+‘Some sizes fit all’
■ Mixture of common and specific challenges
■ Managed community co-creation everywhere likely to be resource intensive
■ Dispersed model – potential to customise from a basic platform and toolkit
■ National or local government could create or buy in flexible platforms
■ Mixture of transactional and enabling services
+Making it happen
ConvenersLocations
Community User GroupsLocal, nationalFeedback, co-
design
Flexible Platforms Guidelines
Community OrganisingEmpowered to
propose/design Take to local
commissioners
Community Toolkit
Resources to create servicesWith support
Prerequisites:
Models:
Structures:
+Over to you
■ 5 minutes with the person next to you
■ Based on your own experience
■ Three quick things:■ A local challenge digital would help the community to
address■ The one thing digital could do really well to address it■ What you’d need to make it happen
■ Three examples from the floor
■ Email the rest to [email protected] – we’ll share with our network