Digital Communication in Emergency Management
22
Digital Communication in Emergency Management
description
Digital Communication in Emergency Management. What is FEMA?. 7,382 employees; up to 12,000 reservists 10 Regional Offices; pre-deployed assets and teams THE U.S. Government’s coordinator of disaster response and assistance Delivers federal disaster assistance to individuals and communities - PowerPoint PPT Presentation
Transcript of Digital Communication in Emergency Management
Digital Communication in Emergency Management
Presenter’s Name June 17, 2003
What is FEMA? 7,382 employees; up to 12,000 reservists
10 Regional Offices; pre-deployed assets and teams
THE U.S. Government’s coordinator of disaster response and assistance
Delivers federal disaster assistance to individuals and communities
Also provides funding for mitigation and preparedness projects
Administers National Flood Insurance Program and National Fire Academy (training)
22
Presenter’s Name June 17, 20033
Digital Tools We Use
fema.gov + fema.gov/esp
m.fema.gov + m.fema.gov/esp
Disaster Pages (English & Spanish)
Widgets (English and soon to be Spanish)
Facebook (English & Spanish posts)
Twitter (English & Spanish posts)
YouTube
Presenter’s Name June 17, 20034
Text Slidefema.gov + fema.gov/espFull English Website
Full Spanish Website, not just one or two pages that are translated
We like to have a conversation with our audience: Are you prepared? Are you a disaster survivor?
Presenter’s Name June 17, 20035
m.fema.gov + m.fema.gov/espFull English Mobile
Website
Full Spanish Mobile Website, again, not just one or two pages
Provide Situational Awareness Updates
50% preparedness info
50% disaster-related info
Presenter’s Name June 17, 20036
Disaster PagesDedicated pages for
each declared disaster, in both English and Spanish
Provides localized info, specific to that disaster
Updated by External Affairs staff in the field
Presenter’s Name June 17, 20037
WidgetsGraphical interfaces
that can placed on personal sites, news sites, blogs, etc.
Contain different links
Can be updated by us at any time
Presenter’s Name June 17, 20038
FacebookCustomized Welcome
Page
Brief overview
Continuing the conversation: Are you Prepared? Are you a disaster survivor?
Presenter’s Name June 17, 20039
FacebookCustomized subject areas
10-15 seconds to grab the user’s attention
What do we want the user to do?
Presenter’s Name June 17, 200310
Facebook Collaboration - Iowa Opportunity to promote
the state’s existing page
Not a need to create a new page, we could use their base of followers
Promoted the state’s twitter channel and website, using the web’s amplification effect
Presenter’s Name June 17, 200311
Supporting state with resource they didn’t have
Page will transition fully to TEMA ownership as the recovery winds down
Facebook Collaboration - TEMA
Presenter’s Name June 17, 200312
FacebookMessages are posted in
both English and Spanish
Messages also include videos and photos
Post preparedness and disaster-related info
Cross promote resources at the federal, state, and local level
Presenter’s Name June 17, 200313
TwitterMessages are posted in
both English and Spanish
Messages include links to photos and videos
Post preparedness and disaster-related info
Cross promote resources at the federal, state, and local level
Presenter’s Name June 17, 200314
Twitter: CraigatFEMAOfficial Twitter account
of Administrator Fugate
Yes, he does post his own messages; he doesn’t staff it out
Presenter’s Name June 17, 2003
YouTube Videos highlight
preparedness, response and recovery
Video updates from FEMA leadership
All videos posted on FEMA.gov
1515
Presenter’s Name June 17, 200316
ContentContent Calendar
Content calendar: two weeks ahead Strategic calendar: months ahead
Normal Operations fema.gov – at least one new message a day m.fema.gov – as needed, at least once a week Facebook – 1 to 3 posts a day Twitter – 1 to 4 posts a day
Hurricane Earl Response fema.gov & m.fema.gov – every 2 to 4 hours Facebook – average of 6 posts a day Twitter – average 15 posts a day
Presenter’s Name June 17, 2003
Progress?
June 2011 – FEMA has 86,250 Twitter followers (48,000 FEMA main Twitter feed + 9,400 following Administrator Fugate +
thousands following each of 10 Regional Administrators)
May 23 Joplin, Missouri tornadoes – FEMA mentioned in 3,196 tweets; FEMA issued 49 tweets that day; 173 re-tweets
June – FEMA re-Tweets #3 among all federal agencies
Facebook – 40,000 fans (21st most popular agency – NASA has 421,000 fans)
Growing – May Facebook fans (#8 in overall increase)
1717
Presenter’s Name June 17, 2003
Expectations1818
Presenter’s Name June 17, 2003
Challenges
Expectations
Universal Access – E-inclusion - Languages
Data Privacy
Data verification
1919
Presenter’s Name June 17, 2003
Data Privacy
Where is data being stored? (cloud, government, private sector/commercial/NGO)
Who has access to data?
What are the authorized uses of the data?
Who is responsible for unauthorized release and/or access?
2020
Presenter’s Name June 17, 2003
Data Verification
The new “911” (“112”)
Caveat Emptor
Responsibility to Monitor/Correct?
2121
Presenter’s Name June 17, 200322
Contact Info
David A. Trissell
FEMA Attaché
U.S. Mission to the European Union
32-02-811-5757
www.fema.gov
