Digital Communication Channels

Presenter’s Name June 17, 20032

Digital Tools We Use

� fema.gov + fema.gov/esp

�m.fema.gov + m.fema.gov/esp

�Disaster Pages (English & Spanish)

�Widgets (English and soon to be Spanish)

�Facebook (English & Spanish posts)

�Twitter (English & Spanish posts)

�YouTube

Presenter’s Name June 17, 20033

Text Slidefema.gov + fema.gov/esp�Full English Website

�Full Spanish Website, not just one or two pages that are translated

�We like to have a conversation with our audience: Are you prepared? Are you a disaster survivor?

Presenter’s Name June 17, 20034

m.fema.gov + m.fema.gov/esp�Full English Mobile

Website

�Full Spanish Mobile Website, again, not just one or two pages

�Provide Situational Awareness Updates

�50% preparedness info

�50% disaster-related info

Presenter’s Name June 17, 20035

Disaster Pages�Dedicated pages for

each declared disaster, in both English and Spanish

�Provides localized info, specific to that disaster

�Updated by External Affairs staff in the field

Presenter’s Name June 17, 20036

Widgets�Graphical interfaces

that can placed on personal sites, news sites, blogs, etc.

�Contain different links

�Can be updated by us at any time

Presenter’s Name June 17, 20037

Facebook�Customized Welcome

Page

�Brief overview

�Continuing the conversation: Are you Prepared? Are you a disaster survivor?

Presenter’s Name June 17, 20038

Facebook�Customized subject areas

�10-15 seconds to grab the user’s attention

�What do we want the user to do?

Presenter’s Name June 17, 20039

Facebook�Messages are posted in

both English and Spanish

�Messages also include videos and photos

�Post preparedness and disaster-related info

�Cross promote resources at the federal, state, and local level

Presenter’s Name June 17, 200310

Twitter�Messages are posted in

both English and Spanish

�Messages include links to photos and videos

�Post preparedness and disaster-related info

�Cross promote resources at the federal, state, and local level

Presenter’s Name June 17, 200311

Twitter: CraigatFEMA�Official Twitter account

of Administrator Fugate

�Yes, he does post his own messages; he doesn’t staff it out

Presenter’s Name June 17, 200312

Content�Content Calendar

� Content calendar: two weeks ahead

� Strategic calendar: months ahead

�Normal Operations� fema.gov – at least one new message a day

� m.fema.gov – as needed, at least once a week

� Facebook – 1 to 3 posts a day

� Twitter – 1 to 4 posts a day

�Hurricane Earl Response� fema.gov & m.fema.gov – every 2 to 4 hours

� Facebook – average of 6 posts a day

� Twitter – average 15 posts a day

Presenter’s Name June 17, 200313

Contact Info

Shayne Adamski

Senior Manager of Digital Engagement

Office of External Affairs

202-646-2736

shayne.adamski@dhs.gov

www.fema.gov