Digital Citizenship: Best Practices for Navigating Social Media

The State of Social Media Q1 2012

• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.

• Pinterest is the emerging social network with 4.5 million unique visitors in October, 2011.

• Americans spend more time on Facebook than they do on any other U. S. website.

• Close to 40% of social media users access social media content from a mobile phone.

http://blog.nielsen.com/nielsenwire/social/

The Tools and How They’re Used

PublishConnect Listen Engage

Listen -- Tools

The quickest way to monitor content on the social Web is to use a feed reader.

Connect• Find people like you, or those who share

community interests and expand your network• Read lots of content, follow the communities’

blogs• Learn who makes up your network; who are fans

and followers?• Enter contacts regularly into your social

networks. • Maintain the professional connections policy of

LinkedIn: only accept contacts you truly know.

A Good Invitation to ConnectAs you may know, I resigned my position as [TITLE & COMPANY]. It was a rich experience and I value the privilege of access to a very high level of thought leadership during my years there.

Recently, I have begun to work with the [COMPANY] to [DETAILS OF JOB AND INDUSTRY] Using “best practice” as a baseline, we are looking at regional, national and international models that use an integrated approach to create successful outcomes.

As I value our relationship and appreciate the depth of experience you bring to your profession, please join my network so we can stay in touch on this and more.

Warm regards,

Steps to Take Today

• Upload your e-mail contacts from all sources• Get your profile to 100% by completing all of

your information and adding a photo• Develop a keyword-rich professional headline• Rename the default “Website” and “Blog”

settings to personalized names• Add your Twitter account

Steps to Take Next Week

• Write a recommendation for a colleague, partner or friend (and hope they return the favor)

• Create a schedule for yourself to ask one new person a week for a recommendation

Engage

1. Be helpful2. Connect your network3. Endorse others4. Produce frequent,

quality content5. Create meaningful,

long-lasting relationships

Facebook: Best Practices

• Thin the herd• Manage privacy settings• Review your photos and edit• Tag and untag images others have posted• Ask yourself if it’s the right tool for the

communication at hand; if not, choose another platform or make a call

Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.

Connect -- Twitter

Measurement

Crisis Communication Basics

• Own up when caught• Apologize quickly• If appropriate, make amends, fix what’s

wrong, and begin the process of restoring faith in your brand

• Be sincere • No, you can’t delete tweets

Don’t• Only “push”• Publish only your own

links• Be a robot• Ignore replies• Have zero friends• Leave profile or photo

blank

Do• Understand the difference between personal

and private– Nothing private ever goes online. Ever.

• If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them.

• Tweet with your audience and intentions in mind.

Trending Hashtags

Who's #notguilty about eating all the tasty treats they want?!"

Nothing private ever goes online. Ever.

Questions?Thank You!

mjaggers@jaggerscommunications.com

www.jaggerscommunications.com