Digital AdvocacyDigital AdvocacyWebinar SeriesWebinar Series

Digital Campaigns: Advocacy in a Wired World

Our panelists: Renee Magyar , Marketing ManagerCaleb Dean, Communications Consultant

Sustainable Northwest

Kathy Ozer, Executive DirectorRachel Nagin, Emerson Hunger Fellow

National Family Farm Coalition

Our moderator: Marty Newell, Center for Rural Strategies

Funding from

July 17, 2013 2:00pm ET

Question and Answer by ChatQuestion and Answer by Chat

How we’ll spend this next hour together:

GotoWebinar tech overviewIntroductionsPresentations

GotoWebinar Tips:

This webinar will be recorded and made available on the RuralXChange website this week.

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Digital Rural Advocacy Grant Webinar

National Family Farm CoalitionKathy Ozer, Executive DirectorRachel Nagin, Emerson Hunger Fellow

Context

• National Family Farm Coalition• Credit issues• Investment in Land

Narratives and Advocacy

• Why Narratives?• PlaceStories

Next Steps

• Outreach to listservs• Presentations to

Conferences• Sharing of interview

questions– Online– Workshop packets

• Working with Researchers

Land Prices and FrackingP

hoto Credit: 4seasonsfarm

market.com

and C

hk.com

Photo Credit: American University Practicum: Farmers,

Fairness, and th Farm Bill GIS Maps http://www.farmbillfairness.org/maps

Hmong Farming Community

• National Hmong American Farmers

• Changes in last 15 years • 10% own land vs 90% lease

year to year• Climate uncertainty and

Unsustainable Poultry Contracts

Ph

oto

Cre

dit: N

atio

na

l hm

on

g A

me

rican

Fa

rme

rs, NH

AF

.org

Land Loss in the African American Community

• Land Loss Prevention Project• Development - Land price

consequences • African American farming

gap and tobacco transition• Land trusts

Ph

oto

Cre

dit: L

an

d L

oss P

reve

ntio

n P

roje

ct: http://ww

w.lan

dloss.org/sustain

ablea

g.php

Beginning Farmer Transition• Dakota Rural Action • Farm Beginnings

Program• Farmer Network

community outreach • Lack of access and capital • Future of rural

communities, legacy of agriculture

Ph

oto

Cre

dit: D

ako

ta R

ura

l Actio

n:

http://dakotarural.org/grow/farm

beginnings/graduate-profiles-student-feedback/

Which is Riskier?

Diverse crops, diverse harvest windows, diverse markets

No crop insurance, programs set at conventional prices

Single crop, single harvest window, single market

Crop Insurance, disaster programs

Too Risky

Why?1. Data2. Familiarity3. Risk Management Programs

Options• Quantify risk differently

– Research– Proof of Concept– Short-term versus long-term views of risk

• Extend risk management programs– New insurance products– Compensate for farmers’ actual price– Advocacy for individual farmers

• Change the risk tolerance

Farm Aid Resources• Farmer Resource Network

(http://ideas.farmaid.org) • 1-800-FARM-AID /

farmhelp@farmaid.org hotline • Farm Advocate Link

(www.farmaid.org/advocates)

#HeatLocal

Renee Magyar & Caleb Dean Communications Staff (Past and Present)

The Campaign

Leveraged Events

Building Capacity

What’s next?

For more information contact:

Renee Magyar Marketing Manager

www.SustainableNorthwest.orgMain line (503) 221-6911info@SustainableNorthwest.org

For more information

National Family Farm Coalition: http://placestories.com/project/8465#!v=about

Kathy Ozer, Executive DirectorRachel Nagin, Emerson Hunger Fellow

Sustainable Northwest: http://www.sustainablenorthwest.org/blog/category/heatlocal

Renee Magyar , Marketing ManagerCaleb Dean, Communications Consultant

Digital AdvocacyDigital AdvocacyWebinar SeriesWebinar Series

Digital Campaigns: Advocacy in a Wired World

Continue the conversation at:

www.ruralxchange.net/groups/digital-toolshed

Funding from