Digital business
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Transcript of Digital business
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What DigitalInnovation Means for Business
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Digital is changing everything in
business
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Marketing
Communication
Sales
Customer Service
$
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These days, most marketing isn’t traditional PR and product placement. It’s a very technically intensive discipline filled with SEO, SEM, social platforms, e-mail, widgets, social media, viral marketing, blogging, video, user-generated content, etc., etc. It’s a traditional marketing person’s worst nightmare—tens if not hundreds of potential marketing channels and campaigns with unknown costs, techniques, and payoff.
- Dave McClure, 500 Startups
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Integrating online with offline
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Start-up Promoboxx uses digital to
connect brands with brick-and-mortar retailers
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In the Moment Marketing
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CouponFactory aims to make digital
couponing easy for retailers
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…and drives almost as much traffic to sites as Twitter
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The Finish Line mobile app shows customers real-time stock information for easier shopping
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Apple was one of the first retailers to use mobile devices for customer service
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Couch Commerce is here.
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In the 21st century, disruption is digital. The churn of technology continues unabated, wreaking havoc on marketing plans while simultaneously creating new channels to reach and engage consumers in ways unheard of a few years ago.
*Forrester, The Evolved CMO In 2012 – February 2012