Understanding Entrepreneurial Behavior in SMEs: A Case of ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media Revolution For Small &...
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"Promotional And Branding Strategies For Entrepreneurial Organizations" During 21-25 October 2013 at NiMSME; YousfGuda; Hyderabad Shakir Ali - Speaker For The Session On "Digital Branding - Facebook, Twitter, Linkedin & Youtube With Reference To SMEs (Small & Medium Entrepreneurs) Audience Includes Associate Directors, DICs; HODs Of Management School And A Cluster Professionals.
Transcript of Digital Branding Strategies For Entrepreneurial Organizations Social Media Revolution For Small &...
Internet as One of Life's Fundamental Resources
AirWaterInternet
One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race
Internet
On Indian Internet Opportunity
Internet penetration is only 10% in the country till now. When 800 million people start using internet that is the opportunity.
There is a good chance for startups in India. In fact, 40 per cent of the startups in Silicon Valley are (run by) Indian entrepreneurs.
..the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.
Interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
Branding of an Individual
Create a website
Create a free blog
Set up a social networking profile
Share your photos
Answer others’ questions
Social bookmarking profile
Use shopping and review sites
Bring your profiles together
Key Points to ORM
Be Humble
Authenticity
Integrating
Research
Effort
Understand the task at hand
Image and reputation aren’t the same
Reputations aren’t built overnight
Social Media
Amplify Your Reach with Social
The way you can understand all of the social media is as the creation of a new kind of public space.Amplify Your Reach with Social
A Peep into Popular Social Networks
Facebook has over 900 million active users worldwide
There are over 200 Million LINKED UsersTwo New Users Join LinkedIn Every Second64% Of LinkedIn Users are outside the US42% of Users Update Their Profile Regularly35% Of LinkedIn Users Access The site DailyOver 10 Million Endorsements Given Daily39% Of Users Pay for Linked PremiumNo. Of LinkedIn Business Pages: 2.7 Million.No. Of LinkedIn Groups: 1.5 Million81% Of Users Belong to at Least one Group
There are over 200 Million LINKED Users
Two New Users Join LinkedIn Every Second
64% Of LinkedIn Users are outside the US
42% of Users Update Their Profile Regularly
35% Of LinkedIn Users Access The site Daily
Over 10 Million Endorsements Given Daily
39% Of Users Pay for Linked Premium No. Of LinkedIn Business Pages: 2.7
Million. No. Of LinkedIn Groups: 1.5 Million 81% Of Users Belong to at Least one
Group
One Million New Twitter accounts created each day
Over 165 Million Active Twitter users, 55% have accessed via mobile
Every Minute 72Hrs of Video are uploaded to YouTube
The Average user spends 15 min a day on YouTube
Yet Twitter, Facebook, Google, YouTube are not Welcome in CHINA
We don’t have a Choice on whether we do Social Media; the question is how we will DO IT.
14.4 Million people used Social Media last year to find a new job
1 Million New blogs come online every month. That’s one blog every 2 seconds
Pillars of Social Networking
Build your social networking profile
Target multiple sites
Be Honest
Listen Think content over numbers
Welcome Comments
a) Comment moderation
b) Spam filtration
c) Creation of a comment policy
d) Explain who you are
e) Incorporate other media
Online Reputation Affects Consumer Decisions
Online reviews and recommendations are playing an important role in how consumers make their purchasing decisions. 7 out of 10Consumers said they trust online reviews as much as personal recommendations.
5 out of 10Consumers said they were more likely to use a local business that has a positive reputation.
So….. How Can Social Media Help your Business?
77% of Consumers said their interact with brands via Facebook
77% of Marketers acquire customers through Facebook
53% of Users recommended products in their Tweets
Fresh Content & Ideas
Why Social Media?
Is in your Hand
Social Media Tracking and Analytics Tools
1) Social Mention
2) Social Too
3) Twitter analyzer
4) Xinureturns
5) Tweetstats
6) Blogplus
7) PostRank
Increasingly, the mass marketing is turning into a mass of niches
Increasingly, the mass marketing is turning into a mass of niches
How E-Merchant Digital Will Help SMEs and
Entrepreneurs ??
Increasingly, the mass marketing is turning into a mass of niches
E-MERCHANT’S SERVICES FOCUS
