Digital Branding: Color and Message Are Critical by Eric Haydel
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Transcript of Digital Branding: Color and Message Are Critical by Eric Haydel
COLOR & Message are Critical!
Eric Haydel, Allied ASIDEric Haydel Design
@EricMHaydeldesign-bloggers-conference.com
What is Brand Identity in the Digital Market?Tells Us Who You Are
Communicates Your Industry or Type of Service
Communicates Quality
Tells The Client They Matter
Sells Your Message When You Are not Present
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"the medium is the message”-Marshall Mcluhan
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”the brand is the message”
"the medium is the message”
Engages with Interesting and Relevant Marketing
Communicates its Goals and Values from Mission Statement
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Delivers on its Promises
Educates Me About Products, Features, and Benefits
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• It's our belief that great design is fun, energetic, surprising and smart—and it should be accessible and affordable for everyone. When we talk about our dedication to good design, we don’t just mean how something looks, but also how it satisfies a need, how it simplifies your life, and how it makes you feel. (© 2014 Target Brands, Inc.)
design for all:
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Innovates for my Wants and Needs
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Brand Identity Over Time:
"Apple is committed to bringing the best personal computing experience to
students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings."
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Brand = Product
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Questions to Move Forward:
• What would you LIKE you/your
company/your brand – to be known for?
• Is your brand image relevant in your
market?
• Does your logo/brand color appeal to your
target demographic?
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How does Color Communicate?
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1.) Color Increases Brand Recognition
Color increases brand recognition by up to 80 percent.(Source: University of Loyola, Maryland study)
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FUN FACTS:
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2.) Color Make Brands Memorable
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The Little Black Dress…design-bloggers-conference.com
3.) Color Encourage Participation
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4.) Color Delivers Information
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5.) Color Draws Attention
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Best Dressed? Or Not?design-bloggers-conference.com
6.) Color Prolongs Interest
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7.) Color Allows You to Shine
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8.) Color Shows Brand Is High Quality
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9.) Color Stimulates The Senses
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10.) Color Conveys Emotion
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Let’s Recreate!
Let’s Get To Work!
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Let’s Help You Stand Out!
Step 1:
What is your VISION?
Hint 1: Write out a single goal you want for
yourself or your company.
Hint 2: Write out a single goal you want to
deliver to your target market.
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Step 2:What is your VALUE?
Hint 1: Choose three Words that best
describe you and your business.
Hint 2: Choose three more words that best
describe your target market.
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Step 3: What Color(s) speak to you?
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Hint 1:
Identify what attracts your
target market
Hint 2:
Identify how you see
yourself, Chose your “Power
Words”
Hint 3:
Ask others how they see you
Step 4: Branding Questions• What is your official business name? In other
words, is this what you want in your logo?
Do you want to be known as anything
shorter?
• What exactly does your firm do and who are
your clients/target market? (Does it mirror
the “About Us” section on your website?)
• What was/is the Inspiration behind starting
your company?
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Step 4: Branding Questions
• Who is your competition?
• What is your 5 year plan? For example, do
you want to expand from homes to
hospitals? What do you want to do
differently in 5 years that you might not be
doing now?
• Who do you want your clients to be in 5
years?
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Step 4: Branding Questions
• Is your business just you? Do you intend to hire others?
• Do you have any logo ideas already? (No is a perfectly acceptable answer)
• Are there any colors you would like to see associated with your logo? (No is ok)
• What are some key words/adjectives that describe your firm or your design style?
• Please choose a few logos that you like and explain why.
Please choose a few logos you don’t like and explain why.
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"the BRAND is the message”
ERICMHAYDEL
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Step 4: Branding Questions
Step 3: What Color(s) speak to you?
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